Summer is upon us and the chance to enjoy a road trip with car technology glory is..
The relationship between consumers and their health is transforming at an..
What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..
At their best, market segmentations can serve as blueprints for brand strategy,..
Today, sales management is increasingly driven by promotions, product launches and..
The reckoning of the importance of ethics in tech and the need for new approaches to..
Brands want to know where, how, and why consumers make final purchase on products, so..