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  • Trends and forecasting 3 min
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    How Marketers Can Adapt to TV Programming Trends

    Even though we are still kicking off the year, we’re also winding down the latest..

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  • Technology 3 min
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    CES 2019:  A Tipping Point for the Consumer-Technology Relationship?

    You just could not miss it at CES 2019. As the monorail snaked its way north towards..

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  • Technology 3 min
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    Gaming as an ecosystem: in search of superior (gaming) experiences

    Gaming PCs continue to be one of the positive drivers of growth on a PC market which..

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  • Consumer Goods 1 min
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    Beyond Point of Sale Data: Actionable Insights Right Across the Consumer Journey

    Understand the four key phases of the journey: purchase trigger, search, moment of..

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  • Consumer Goods 3 min
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    Beyond Point of Sale Data: The importance of understanding early usage in the consumer journey

    ‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new..

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  • Consumer Goods 3 min
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    Go Beyond Point of Sale Data: Understand the Moment of Purchase

    Truly understand the every factor that influences consumers’ final decision at the..

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  • Consumer Goods 2 min
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    Beyond Point of Sale Data: Search and evaluation in the consumer journey

    Getting insight into which touchpoints drive the best ROI for your brand

    To maximize..

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  • Online pricing intelligence 3 min
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    Consumer confidence – does it impact pricing of products?

    When consumers feel more confident about their own financial situation and about the..

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  • Consumer Goods 3 min
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    Beyond Point of Sale Data: Which consumer needs trigger the start of the purchase cycle?

    Key insight: UK consumers replace tech products long before they’re broken or obsolete

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