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  • Trends and forecasting 4 min
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    A growing demand for ethical innovation in technology

    The reckoning of the importance of ethics in tech and the need for new approaches to..

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  • Trends and forecasting 4 min
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    Retail trends and technologies – pt. 2

    In our previous blog on retail trends & technologies, we discussed how retailers can..

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  • Technology 3 min
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    How do Indian TV consumers make their final purchase?

    Brands want to know where, how, and why consumers make final purchase on products, so..

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  • Consumer Goods 2 min
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    The TV consumer journey in India

    My previous post looked at the purchase triggers in India’s television sector as an..

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  • Technology 4 min
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    Retail trends and technologies - pt. I

    We have been hearing about digitization and the impact it might have on value chain..

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  • Consumer Goods 3 min
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    What triggers the consumer journey in India?

    What is POS?

    Point of Sales (POS) data tells you what consumers buy as well as when..

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  • Consumer Goods 2 min
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    How Key Account Data helps you win at MediaSaturn

    Key Account Data enhances POS reporting

    We recently announced a partnership with the..

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  • Trends and forecasting 3 min
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    How Marketers Can Adapt to TV Programming Trends

    Even though we are still kicking off the year, we’re also winding down the latest..

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  • Technology 3 min
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    CES 2019:  A Tipping Point for the Consumer-Technology Relationship?

    You just could not miss it at CES 2019. As the monorail snaked its way north towards..

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