Your full view on the Tech and Durables industry trends

Understand your market, brand and consumer with GfK’s state-of-the-art trend reports, category insights and expert talks. With industry-specific expertise backed by data science, GfK is uniquely positioned to help you outpace the competition and grow your business. 

Strategize and drive results using global and regional insights from over 100.000 retail partners,180 million tracked SKUs and millions of insights from consumers.

Stake your claim in Tech and Durables

The market remains challenging with consumer expectations rising as their budgets shrink — making captivating their attention and their purchase even tougher.

Data-led decision-making is critical for targeted plans and strategies that hit the mark for each market and consumer group. Access GfK’s strategic insights to unlock new growth opportunities in the months and years to come.