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  • Technology 3 min
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    From virtual reality to 5G – the latest and greatest from MWC 2016

    The world’s largest mobile trade show has come and gone. As usual, we’ve seen the..

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  • Travel and hospitality 2 min
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    Can virtual interactions replace “being there”?

    Nearly a quarter of the online population across 22 countries believes that virtual..

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  • Travel and hospitality 2 min
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    7 steps to success in today’s technology-driven travel marketplace

    As technology and social media disrupt the traditional marketplace, and the new..

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  • Consumer Goods 3 min
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    3 steps to evaluate the out-of-box product experience

    The “out of box” experience is a brand’s first impression. It is a critical touchpoint..

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  • Innovation and Digital 3 min
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    Trends & tips for reaching audiences in the multiplatform world in 2016

    Recently, a number of clients joined me for a webinar on five notable findings from..

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  • Technology 2 min
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    Why retailers hold the key to sales of innovative, smart home appliances

    Home appliances are moving beyond “smart”. Innovations in this market are not just..

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  • Travel and hospitality 2 min
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    The Connected Traveler - Customer experience in real-time

    Young shoppers are open to sharing personal information in return for a tailored,..

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  • Technology 2 min
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    The industry has to roll with the punches: Video On-Demand is in Demand in Sweden

    The start of any year at GfK provides an opportunity for us to analyze and reflect on..

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  • Innovation and Digital 2 min
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    The 4 pillars of tech trends in 2016 you must embrace

    We are living in an era where making sense of lots of tiny pieces of data holds the..

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  • Trends and forecasting 3 min
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    Who will triumph in China’s wearables market?

    While the wearables market hasn’t boomed as manufacturers had hoped, this space is far..

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  • Technology 3 min
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    Future-proofing TV audience measurement for the “connected” consumers

    In 2015, GfK celebrated 50 years of Television Audience Measurement (TAM) in The..

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  • Travel and hospitality 2 min
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    The future of travel advertising

    Virtual reality and augmented reality could be game changers for the travel industry...

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