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  • Technology 2 min
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    User experience is one of the most critical success factors for Industry 4.0

    How can we effectively measure interactions in highly digital and complex industrial..

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  • Trends and forecasting 3 min
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    The Internet of Things: Fresh potential for businesses but with familiar pitfalls

    The Internet of Things (IoT) is coming, and will transform the way businesses function..

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  • Technology 2 min
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    Picture this: a smartphone that satisfies all your photo needs

    The growth of smartphone ownership has impacted sales of digital cameras, with the low..

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  • Automotive 2 min
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    Can automakers achieve data-driven empathy?

    A recent article in a business journal said companies are failing to follow..

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  • Innovation and Digital 1 min
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    Customer interaction through mobile devices

    The shift to mobile devices is big news for retailers. Now, half of UK mobile internet..

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  • Consumer Goods 2 min
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    Tracking the purchase journey for smartphones and tablets in the UK, Romania, Belgium and Russia

    How do shoppers in different markets research a major purchase like a smartphone or..

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  • Innovation and Digital 2 min
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    How people buy car insurance: Part 3: Are renewers loyal?

    Buying or renewing car insurance is no longer a simple task for motorists. And for..

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  • Innovation and Digital 2 min
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    How people buy car insurance: Part 2: The role of the brand

    Viewed by most people as a commodity, what role does the brand have for drivers in the..

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  • Innovation and Digital 2 min
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    How people buy car insurance: Part 1: The Research Phase

    Buying or renewing car insurance is no longer a simple task for motorists. For..

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  • Trends and forecasting 1 min
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    Think differently about mobile research

    Smartphones and tablets are becoming involved in almost everything that we do. This..

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  • Trends and forecasting 2 min
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    The Brand Divorce

    In 2013, 3.5 million Chinese couples filed for a divorce - an increase of 12.3% over the..

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  • Consumer Goods 3 min
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    Google Glass: But what are people going to say?

    Ever since its announcement, Google Glass has drawn attention and polarized opinions. ..

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  • Automotive 2 min
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    Why one price doesn’t fit all markets

    Getting the price right for their models in each market is vital for car manufacturers to..

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