Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.
How much is the green goods market worth? What are the four barriers to sustainable shopping & how do consumers act sustainably? Learn more at GfK now!
Here’s a look at what the typical XR consumer looks like and how brands can tap into the tech market opportunity in addition to AR and VR technologies.
A generation of tech natives, Gen Z grew up in a digital world, so they have grown to understand the value of data and the importance of protecting it.
GfK’s Map of the Month for October illustrates the 2021 regional distribution of purchasing power for food via online and brick-and-mortar retail in Germany.
Using data to drive decision-making has proven critical in 2021. Here’s how to ensure the data you’re using to make decisions is accurate, clean, and up to date this year and beyond.
Watch the replays of our virtual event. We gathered industry experts to discuss the data, knowledge and technology that delivers relevant, actionable insights that drive sustained growth.
Global events have triggered huge changes in market dynamics and consumer behavior. Business resilience matters. Here’s a look at how brands can use data to stay agile in a time of rapid change.
Understand consumers' mindset, lifestyles, and purchase decisions so you can tailor your strategies to connect with them with ease. Get a free sample report.
Winning in this year’s peak weeks is more important than ever. Load the odds in your favor with this topline guide to effective sales planning and portfolio management.
GfK’s Map of the Month for May shows the regional distribution of babies and toddlers younger than five years in Germany, Austria and Switzerland in 2021.
Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital Usage Profiler (DUP).
We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021. Download the presentation slides and watch the full recording on demand.
Free GfK Report:Online FMCG: Light vs. medium/heavy buyers in Germany. Which categories of online use have increased and decreased pre and during COVID-19?
From operating efficiency to your marketing plan, predictive insights and AI decision making can take your business strategy to the next level. Find out how consumer insights can drive disruptive innovation.
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 March 2021.
GfK is happy to announce a long-term collaboration with Distree, as we open as keynote on 23^rd^ February forming part of a broad range of channel related topics and discussions during their 3 day event.
Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were a particular focus
GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.
How disruption & innovation have transformed the purchase experience and FMCG. Watch this in-depth learning session featuring insights from GfK’s FutureBuy® and other studies,
Watch this on-demand webinar. The trend experts at GfK Consumer Life will explore their latest findings on a host of central issues related to smart home and other devices and services.
GfK Distribution & Supply Chain Intelligence Global Manager Tatjana Wismeth, will hold a session titled: “HighTech Markets 2020+: How to Generate Growth in Uncertain Times”.
GfK’s Map of the Month for September illustrates the 2020 regional distribution of purchasing power for furnishings via online and brick-and-mortar retail in Germany.
GfK’s Map of the Month for August illustrates the 2020 regional distribution of purchasing power for health and hygiene products via online and brick-and-mortar retail in Germany.
How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country and category.
How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country and category.
Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated with 34 data charts and tables.
We refer to some of the comments from Joe Staton, our Client Strategy Director, based in the UK. He participated in a roundtable webinar session on 17th April 2020. Hosted by Marketing Week editor Russell Parsons, Joe spoke alongside economist Dr Grace Kite and marketing effectiveness expert Peter Field.
Which categories of online use are increasing and decreasing across Europe? Time spent on categories like News Public Services, Communication and Social Networks is up.
As we progress through the pandemic towards what will become the ‘new normal’, you need accurate, trustworthy and timely data on rapidly changing market dynamics. Download this report for its facts and insights drawn from our extensive and ongoing research on consumer sentiment, shopping behavior, retail markets and channel dynamics.
Reliable weekly data gives sales management the insights they need to better plan for and maximize promotions, product launches and those all-important seasonal sales peaks.
Learn how reliable weekly POS tracking gives you the insights you need to optimize promotions, product launches and those all-important seasonal sales events.
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