19.02.2021
Events
GfK is happy to announce a long-term collaboration with Distree, as we open as keynote on 23^rd^ February forming part of a broad range of channel related topics and discussions during their 3 day event.
19.02.2021
Webinars
Register now for our free GfK webinar on the new geomarketing software on March 17 at 3pm.
17.02.2021
White papers
Explore the key developments of E-Commerce in FMCG and how this affects retailers.
04.02.2021
News
GfK has released a new and completely overhauled digital map edition for all of Asia.
02.02.2021
News
GfK’s Map of the Month for February shows the regional distribution of multiple-person households with children in Germany in 2020.
07.01.2021
News
GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.
03.12.2020
Articles
Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were a particular focus
02.12.2020
News
GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.
23.11.2020
Reports
Consumers’ shopping behavior has changed. Have you adjusted accordingly? Know how to win this Black Friday and beyond in our report.
11.11.2020
Webinars
How disruption & innovation have transformed the purchase experience and FMCG. Watch this in-depth learning session featuring insights from GfK’s FutureBuy® and other studies,
05.11.2020
White papers
Learn how the global pandemic has impacted media and advertising with insights from our roundtable of experts.
03.11.2020
News
GfK's Map of the Month for November shows the distribution of the Corona Impact in Europe in 2020.
02.11.2020
White papers
Download our white paper "Fit for tomorrow: Analyzing locations in the fitness industry with RegioGraph LocationAdvice" for free.
29.10.2020
Reports
How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report.
29.10.2020
Reports
How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .
29.10.2020
Webinars
Watch this on-demand webinar. The trend experts at GfK Consumer Life will explore their latest findings on a host of central issues related to smart home and other devices and services.
26.10.2020
Events
GfK is happy to announce its content partnership with ChannelHub’s Retail Connect event which will take place virtually between 3-5 November 2020.
26.10.2020
News
GfK's Map of the Month for October shows the distribution of purchasing power in Europe in 2020.
21.10.2020
News
GfK has released its Europe Map Edition 2020/2021, which includes thousands of changes to Europe’s regions.
19.10.2020
Articles
How changes in shopping habits will affect your biggest sales season of the year.
16.10.2020
Events
GfK Distribution & Supply Chain Intelligence Global Manager Tatjana Wismeth, will hold a session titled: “HighTech Markets 2020+: How to Generate Growth in Uncertain Times”.
23.09.2020
Reports
Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.
15.09.2020
News
GfK’s Map of the Month for September illustrates the 2020 regional distribution of purchasing power for furnishings via online and brick-and-mortar retail in Germany.
19.08.2020
News
GfK’s Map of the Month for August illustrates the 2020 regional distribution of purchasing power for health and hygiene products via online and brick-and-mortar retail in Germany.
12.08.2020
Reports
How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country and category.
12.08.2020
Reports
How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country and category.
16.07.2020
News
Find out in our use case how geomarketing helped our client Martlets optimize their delivery health care services.
13.07.2020
News
GfK’s Map of the Month for July illustrates fast-moving consumer goods’ (FMCG) share of brick-and-mortar retail turnover in Europe in 2019.
29.06.2020
News
GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.
26.06.2020
Reports
Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated with 34 data charts and tables.
24.06.2020
Webinars
Sign up for this on-demand-webinar to get an exclusive insight on how purchasing patterns and retail strategies have changed.
22.06.2020
Reports
Which categories of online use are increasing and decreasing across LATAM?
10.06.2020
Articles
We refer to some of the comments from Joe Staton, our Client Strategy Director, based in the UK. He participated in a roundtable webinar session on 17th April 2020. Hosted by Marketing Week editor Russell Parsons, Joe spoke alongside economist Dr Grace Kite and marketing effectiveness expert Peter Field.
05.06.2020
Reports
Which categories of online use are increasing and decreasing across Europe? Time spent on categories like News Public Services, Communication and Social Networks is up.
04.06.2020
Reports
Download our free study on European retail and find out more about trends across 32 European countries.
04.06.2020
Webinars
Don’t miss our webinar on June 30th and learn how you can get richer insights with single source segmentations.
04.06.2020
Webinars
Don’t miss our webinar on June 16th. In this global webinar we talk about where the market is headed, and how this path is being altered by COVID-19.
03.06.2020
Reports
As we progress through the pandemic towards what will become the ‘new normal’, you need accurate, trustworthy and timely data on rapidly changing market dynamics. Download this report for its facts and insights drawn from our extensive and ongoing research on consumer sentiment, shopping behavior, retail markets and channel dynamics.
26.05.2020
News
GfK's Map of the Month for May shows the regional distribution of purchasing power in Switzerland in 2020.
14.05.2020
Articles
Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time.
14.05.2020
Articles
Reliable weekly data gives sales management the insights they need to better plan for and maximize promotions, product launches and those all-important seasonal sales peaks.
14.05.2020
Articles
Learn how reliable weekly POS tracking gives you the insights you need to optimize promotions, product launches and those all-important seasonal sales events.
14.05.2020
Articles
The GfK Consumer Insights Engine helps you optimize your sales strategy by providing up-to-date insights on a retailer level at a global scale.
14.05.2020
Articles
The GfK Consumer Insights Engine helps you optimize your marketing and advertising investments along the consumer purchase journey.
14.05.2020
Articles
The GfK Consumer Insights Engine gives on-demand access to purchase behavior insights that will drive smarter, faster business decisions.
13.05.2020
Articles
Staying up to date with insights at country level will allow you to organize your e-commerce promotion strategy for maximum uplift.
13.05.2020
Articles
Staying up to date with insights at a country level will allow you to adjust your global e-commerce strategy for maximum performance
13.05.2020
Articles
Staying up-to-date with insights at a country level will allow you to adjust your global e-commerce strategy for maximum performance
29.04.2020
News
GfK's Map of the Month for April shows the regional distribution of senior households in Germany in 2019.
23.04.2020
Landing pages
Loyalty cards have arrived in all European markets. With most European households having joined one or more programs, it has become impossible to ignore loyalty cards and their impact and opportunity on FMCG shopping. Download our free white paper to explore the findings.
22.04.2020
News
GfK has updated its digital maps for Germany, Austria and Switzerland.
15.04.2020
Reports
Understand your consumers to identify opportunities and mitigate risks during the COVID-19 crisis and beyond.
07.04.2020
Webinars
Don’t miss our webinar on 21st April. In Consumer trends in times of the Coronavirus: Shifting demand patterns in retail and e-tail.
06.04.2020
Landing pages
Read through the hard facts and insights from our experts on how the crisis has impacted upon shopping behaviour and the continuing effect it is having . Download our free pdf to explore the findings.
03.04.2020
Webinars
Watch the recording of our webinar “RegioGraph 2020: Decide with confidence”...
24.03.2020
News
GfK has released a new version of its geomarketing software RegioGraph.
23.03.2020
Webinars
Watch this webinar recording to go through the hard facts and insights on how the crisis has impacted, and is continuing to impact, distribution markets for tech and durables worldwide
23.03.2020
News
GfK's Map of the Month for March shows the regional distribution of multiple-person households with children in Germany in 2019.
06.03.2020
Webinars
Watch the recording of our GfK webinar.
02.03.2020
Landing pages
GfK held its third annual roundtable with advertising and measurement experts to debate the opportunities for cross-platform video as an advertising medium and the measurement challenge that underpins it.Download our free whitepaper
27.02.2020
News
GfK forecasts growth of €5.5 bil. in Germany's brick-and-mortar retail trade in 2020.
25.02.2020
News
GfK's Map of the Month for February shows the distribution of young households in Germany in 2019.
11.02.2020
Videos
Our Point of Sales (POS) Tracking helps you measure your market share and brand performance and benchmark it against your competition. We have built the world’s largest retail panel, and track products and deliver insights based on actual sales. Watch our video and find out more…
06.02.2020
Videos
Black Friday is now the biggest sales event in the retail year in many key markets. GfK’s retail expert Michael McLaughlin explains how the end-of-year peak trading season changed and what this means for your promotional tactics and planning. Watch our video.
05.02.2020
Landing pages
One fifth of annual sales are made during the “peak retail weeks” between end November to mid-January. For more facts download our infographic.
27.01.2020
News
GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2020.
04.12.2019
News
GfK has released new 2019 CRESTA zones that give insurers, reinsurers, modelers, regulators and other industry professionals a common standard for analyzing, aggregating and exchanging risk-related insights.
03.12.2019
News
GfK's Map of the Month for December illustrates the 2019 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.
13.11.2019
News
GfK's Map of the Month for November shows the distribution of purchasing power in Europe in 2019.
08.11.2019
Landing pages
What do people expect at which point in their consumer journey?And which sales and media channels can be used to reach potential target groups effectively and efficiently? Download our free white paper to explore the findings.
29.10.2019
News
GfK's Map of the Month for October illustrates the distribution of 2019 purchasing power for new automobiles in Germany.
24.10.2019
Reports
Register for a sample report and explore in more detail.
24.10.2019
Webinars
Would you like to know how to optimize your supply chain management? Join our free partner webinar based on GfK point of sales and distribution panel data and discover more about today’s key tech trends.
22.10.2019
News
GfK has released its Europe Edition 2019/2020, which includes digital maps for all of Europe, reflecting the thousands of regional changes that have occurred since the previous release.
15.10.2019
Webinars
How do you focus on the touchpoints in the shopper journey that really pay off?Join our experts on Nov 05 / 10 am (CET)
26.09.2019
News
GfK's Map of the Month for September illustrates the 2019 regional distribution of purchasing power for food purchases via online retail in Germany.
17.09.2019
Webinars
Find out how buyers are willing to change their buying behavior and what brands should do. Recording and presentation of the webinar is now available!
12.09.2019
News
GfK has released new purchasing power studies that include for the first time purchasing power potential for 17 product groups for both online and brick-and-mortar retail in Germany.
15.08.2019
News
GfK's Map of the Month for August illustrates the forecasted growth rates for brick-and-mortar retail turnover in Europe in 2019.
08.08.2019
Landing pages
Weekly sales data is an essential part of your competitive intelligence. Read our four routes to sales success in our latest white paper.
24.07.2019
News
Germans have an average of €5,911 per person for retail spending in 2019. But they often do not spend this money in their own towns, which allows locations with attractive retail offerings to draw and profit from this additional purchasing power.
10.07.2019
News
GfK's Map of the Month for July illustrates the brick-and-mortar retail share of private consumption in Europe in 2018.
05.07.2019
Landing pages
This white paper contains our insider guide that shows how to maximize sales insights at a retail account level.
27.06.2019
News
GfK's Map of the Month for June illustrates sales area productivity (retail turnover per m2) in Europe in 2018.
06.06.2019
News
GfK's newly released online tool RegioGraph LocationAdvice allows expansion and location planners to carry out location and competitor analyses on digital maps while traveling or away from the office.
04.06.2019
Infographics
Today’s retail sector moves at light speed. The pressure on commercial teams is intense and the task of optimizing sales performance and winning market share and trade deals harder than ever before. To hit your targets, you need to make the most of the critical moments in a product’s life cycle.
03.06.2019
Infographics
A common data currency allows manufacturers and retailers to speak the same language.
03.06.2019
Infographics
What are really important for consumers purchasing Technical Consumer Goods (TCG) such as washing machines, dryers and refrigerators?
22.05.2019
News
GfK's Map of the Month for May illustrates per capita sales area provision in Europe in 2018.
21.05.2019
Webinars
GfK Webinar: "Get the most of your category! Identify your potentials on the base of the relevant purchase criteria." Register now!
17.05.2019
Events
Russia’s leading hosted buyer event for consumer technology and B2B Channels, DISTREE RUSSIA, will take place from May 29 to 31 in Moscow.
16.05.2019
Landing pages
What is the future for total media measurement in a complex, fragmented market?GfK held a roundtable discussion with leaders from across the media industry to debate this pressing issue.
10.05.2019
Reports
These reports contain information from our 2018 study and prior years, which cover 21 countries around the globe, beginning with consumers ages 15 and up.
10.05.2019
News
GfK has released updated map editions for Germany, Austria and Switzerland, with coverage of hundreds of changes to administrative and postcode regions. Up-to-date digital maps are the basis for carrying out accurate geographic analyses in geomarketing software and BI systems.
08.05.2019
News
According to GfK's latest study, the Swiss have a 2019 per capita purchasing power of €42,067, significantly outpacing the Austrians (€24,067) and Germans (€23,779).
24.04.2019
News
GfK's Map of the Month for April depicts the six-digit postcode boundaries for a region of Colombia.
29.03.2019
News
GfK's Map of the Month for March illustrates the forecasted 2019 regional distribution of brick-and-mortar retail turnover in Germany.
29.03.2019
Webinars
Watch the recording of our GfK webinar "RegioGraph 2019: New features".
28.03.2019
News
GfK has released the latest version of its geomarketing software RegioGraph.
27.02.2019
News
GfK's Map of the Month for February shows the 2018 distribution of single-person households in Germany.
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