Insights

GfK’s Map of the Month for August shows the regional distribution of safety-seekers in Germany in 2022.

Identify your lost shoppers, understand their motivators and learn how to win them back. Read our blog.

GfK’s Map of the Month for July shows the retail share of private consumption in 31 European countries in 2021.

How do shoppers react to often drastic budget squeezes – and how can manufacturers and retailers best master these new realities?

Learn how to profile High Spec Premium Buyers and the opportunity they present in your business. Maximize the power of premium.

With challenges like the rise in inflation and the decrease of market growth for the consumer tech and durables industry, how can you stay ahead? Watch our video snippet to understand how to move forward in your industry.

Register now for our GfK webinar and learn more about our GfK boundary data and how they help to analyze, aggregate and exchange risk insights.

With rising inflation, many top level executives are feeling the pressure to cut budgets. Watch our video snippet to understand where to invest in times of crisis, and continue to grow.

An in-depth examination of the debate around the impact of Brand Purpose and Brand Values.

GfK’s Map of the Month for June shows the retail turnover growth rate in 31 European countries in 2021.

Maximizing the potential of premium in challenging times. Get the insights on market performance in Q2 2022 and learn how to the right premiumization strategy helps to secure margins despite today’s cost of living crisis.

As growth in the tech and durables industry slows and new challenges arise, how can you stay ahead? Watch the video to understand what to expect in the months to come.

Download our free study and find out more about trends and key indicators related to European retail.

Learn in our blog article the different strategies you can use to deliver value to consumers facing inflation.

How can brands & businesses be truly sustainable in the consumer technology & durables sector? GfK provides you with strategies to do so. Find out more now!

GfK’s Map of the Month for May shows the regional distribution of consumer spending for vegetarian meat substitutes in Germany.

Are you rethinking your 2022 strategy due to ongoing disruptions? Watch the replay of our virtual event.

Looking to stop deceleration in the consumer technology & durables sector?

In a world where fact-based business guidance is now a given, what does the next generation of data-driven decisions – and decision makers – look like?

What are the key 2022 trends in the Consumer Technology and Durables industry? Read our infographic to discover the latest insights to help you stay ahead of 2022.

How do consumers make their choices in 2022? Understand that, by joining Lenneke Schils in this webinar on behavior change & buyer choices. Watch now!

GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2022.

The pandemic and subsequent global lockdowns brought about new ways of working and more challenges for remote workers.

Watch now the free recording of our GfK webinar and learn more about the highlights, new features and applications of our geomarketing software.

GfK’s Map of the Month for March shows the regional distribution of building permits for residential buildings in Germany.

Audio is in the midst of a revolution, listening consumption is up, digital audio platforms are growing larger by the day and podcasting has stepped into the mainstream.

GfK has released a new version of its geomarketing software RegioGraph.

Business of the future: Striking a balance between humans and machings

Understand the market opportunity that remote work has created for home office equipment in the consumer technology & durables industry.

An internal study of the 8,500+ GfK workforce in 2021 found that staff wanted more flexibility in how and where they work.

Sarah Bones, Global Strategic Insights Manager, on the major trends to look out for in Contact Lenses 2022

COVID-19 has accelerated trends in home entertainment products. Discover more as consumers demand higher-quality products that deliver richer experiences.

Listen to our free on-demand webinar. Plan with confidence based on expert insight on the state of the consumer technology and durables market.

What are the health trends post-pandemic? Discover the latest health trends and forecasts using consumer data, including infographics.

How to avoid blind spots in your strategic planning when your company struggles to dedicate quality time to the multi-lens data interrogation that's needed.

GfK’s Map of the Month for February shows the regional distribution of senior households in Germany in 2021.

Discover 2021’s retail industry trends and how to capitalize on the needs of the virtual shopper in a post-pandemic landscape.

Discover how the catering consumer goods industry has evolved over the last five years, and what’s next for brands in this space. Read now!

Is premiumization the strategy for selling products in 2022? Data suggests so, but as inflation rises, shoppers’ budgets are shrinking.

GfK’s brand intelligence experts discuss how the marketing landscape has evolved and explore what brands need to know to maximize their potential.

How much is the green goods market worth? What are the four barriers to sustainable shopping & how do consumers act sustainably? Learn more at GfK now!

GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2022.

Here’s a look at what the typical XR consumer looks like and how brands can tap into the tech market opportunity in addition to AR and VR technologies.

From improved communications and increased productivity to time savings, the benefits of modern technology are numerous.

Read our infographic about the major trends set to impact 2022.

The potential for hybrid work models has been a topic of debate since the internet launched.

In a fast-moving world, investing in authentic, compelling brand stories, supported by effective positioning and communication, is critical.

Five days at the start of November, 11 panel sessions, 46 presentations, and over 300 media professionals from 43 countries. Read the summary.

A generation of tech natives, Gen Z grew up in a digital world, so they have grown to understand the value of data and the importance of protecting it.

GfK’s Map of the Month for December shows the 2021 regional distribution of retail purchasing power via online and brick-and-mortar retail in Germany.

Chcesz dowiedzieć się więcej o najnowszym myśleniu, analizie danych i spostrzeżeniach? Sprawdź nagranie z naszego największego wydarzenia w 2021 roku i poznaj informacje, które pomogą Ci osiągnąć lepsze wyniki biznesowe.

GfK in interview with industry experts on their opinion on changing consumer behavior.

Consumer and market intelligence to shape your 2022 business strategies

Watch our webinar on-demand to find out about the major differentiators for online survival and success. #behavior-change

Join our webinar on 14 December for global and local level expert analysis of sales performance in key markets, channels and categories

Join our session: “Shaping tomorrow" which highlights future growth opportunities for the industry

What do consumers shop and where? How do shoppers value different grocery retailers in Sweden? Access recording now.

What do consumers shop and where? How do shoppers value different grocery retailers in Denmark? Watch the webinar on demand now!

GfK's Map of the Month for November shows the regional distribution of purchasing power in Europe in 2021.

Data-centric tech and talent are essential for bold and rapid decisions - An open letter to the industry

Sustainable beliefs and ambitions are not always matched by actions. Learn how to manage this dificult disconnect in a recorded GfK insight session.

GfK has released its Europe Map Edition 2021/2022, which includes thousands of updates to the previous year’s edition.

GfK’s Map of the Month for October illustrates the 2021 regional distribution of purchasing power for food via online and brick-and-mortar retail in Germany.

Watch here our presentation at this year’s ‘Sustainability Week: Countdown to COP26’ virtual event held by the Economist.

This white paper provides insights into the world of organic goods, how this has changed in recent years and the expected trends to come.

Let us inform you about the latest thinking, data analysis and insights! Join our digital event from 5-7 October and register for the sessions.

Discover insights on changes in FMCG shopping behavior from our latest Who Cares, Who Does study. Watch on demand and download content

Make sense of today’s trends, tackle the challenges, and maximize opportunities offered by sustainability. Find out in our on-demand webinar.

Using data to drive decision-making has proven critical in 2021. Here’s how to ensure the data you’re using to make decisions is accurate, clean, and up to date this year and beyond.

GfK’s Map of the Month for September illustrates the regional distribution of 2021 brick-and-mortar retail turnover in Germany.

Watch the replays of our virtual event. We gathered industry experts to discuss the data, knowledge and technology that delivers relevant, actionable insights that drive sustained growth.

Global events have triggered huge changes in market dynamics and consumer behavior. Business resilience matters. Here’s a look at how brands can use data to stay agile in a time of rapid change.

VR, AR, and other emerging tech can bring products to life -- or fail spectacularly. Learn to make the most of "phygital" marketing.

Watch our on demand event and learn how AI-powered insights empower you to make data-centric decisions that win today and shape what happens tomorrow.

Understand the latest smart home trends in entertainment, security, wellness, and other key categories.

AI predictive analytics can help you make intelligent-decisions, reduce bias, and unearth previously hidden insights. Here’s how.

Understand how the pandemic has disrupted markets and consumer behavior to perfect your pricing and promotions strategy this peak season.

What tactics will marketers need to adopt to gain clarity over their marketing efforts to succeed in an evolving and uncertain landscape.

GfK’s Map of the Month for August illustrates the regional distribution of brick-and-mortar retail turnover for furniture in Germany.

How are online use categories recovering across LATAM and Europe after lockdown? Download our free bi-monthly report

GfK’s Map of the Month for July shows the retail share of private consumption in 31 European countries in 2020.

Understand consumers' mindset, lifestyles, and purchase decisions so you can tailor your strategies to connect with them with ease. Get a free sample report.

Explore the actions taken by businesses as we come to terms with the pandemic, as well as strategies for how to succeed during times of uncertainty.

Get Foresight on Which Sustainable Shopping Behaviors Will Stick in 2022 and Beyond.

Sudden shocks, slow shifts – but what sticks? Watch our on-demand-webinar.

GfK’s Map of the Month for June shows the non-food retail turnover growth rate in 31 European countries in 2020.

Winning in this year’s peak weeks is more important than ever. Load the odds in your favor with this topline guide to effective sales planning and portfolio management.

Make sure every unit of your marketing spend delivers impact as consumers adapt to uncertainty and new norms. Is your business ready?

Understand how forces impact consumer attitudes and decisions so that you can come out on top.

Take time out to make sense of soaring sales and supply shockwaves. Register for our free on-demand webinar..

GfK’s strategic insights expert is sharing his three top tips for mastering product portfolio planning this year. Watch the video.

GfK’s Map of the Month for May shows the regional distribution of babies and toddlers younger than five years in Germany, Austria and Switzerland in 2021.

Our five guidelines for peak week sales planning and portfolio management

Are you looking for green consumer data & trends, as well as sustainability research. We've got this webinar for you. Watch on demand now!

GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2021.

Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital Usage Profiler (DUP).

GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.

GfK’s Map of the Month for March shows the regional distribution of self-indulgers in Germany in 2021.

We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021. Download the presentation slides and watch the full recording on demand.

The latest version of RegioGraph is now available. GfK’s geomarketing software has been used by companies across all sectors for the past 30 years.