Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.
With challenges like the rise in inflation and the decrease of market growth for the consumer tech and durables industry, how can you stay ahead? Watch our video snippet to understand how to move forward in your industry.
With rising inflation, many top level executives are feeling the pressure to cut budgets. Watch our video snippet to understand where to invest in times of crisis, and continue to grow.
Maximizing the potential of premium in challenging times. Get the insights on market performance in Q2 2022 and learn how to the right premiumization strategy helps to secure margins despite today’s cost of living crisis.
As growth in the tech and durables industry slows and new challenges arise, how can you stay ahead? Watch the video to understand what to expect in the months to come.
How can brands & businesses be truly sustainable in the consumer technology & durables sector? GfK provides you with strategies to do so. Find out more now!
In a world where fact-based business guidance is now a given, what does the next generation of data-driven decisions – and decision makers – look like?
What are the key 2022 trends in the Consumer Technology and Durables industry? Read our infographic to discover the latest insights to help you stay ahead of 2022.
Audio is in the midst of a revolution, listening consumption is up, digital audio platforms are growing larger by the day and podcasting has stepped into the mainstream.
COVID-19 has accelerated trends in home entertainment products. Discover more as consumers demand higher-quality products that deliver richer experiences.
How to avoid blind spots in your strategic planning when your company struggles to dedicate quality time to the multi-lens data interrogation that's needed.
How much is the green goods market worth? What are the four barriers to sustainable shopping & how do consumers act sustainably? Learn more at GfK now!
Here’s a look at what the typical XR consumer looks like and how brands can tap into the tech market opportunity in addition to AR and VR technologies.
A generation of tech natives, Gen Z grew up in a digital world, so they have grown to understand the value of data and the importance of protecting it.
Chcesz dowiedzieć się więcej o najnowszym myśleniu, analizie danych i spostrzeżeniach? Sprawdź nagranie z naszego największego wydarzenia w 2021 roku i poznaj informacje, które pomogą Ci osiągnąć lepsze wyniki biznesowe.
GfK’s Map of the Month for October illustrates the 2021 regional distribution of purchasing power for food via online and brick-and-mortar retail in Germany.
Using data to drive decision-making has proven critical in 2021. Here’s how to ensure the data you’re using to make decisions is accurate, clean, and up to date this year and beyond.
Watch the replays of our virtual event. We gathered industry experts to discuss the data, knowledge and technology that delivers relevant, actionable insights that drive sustained growth.
Global events have triggered huge changes in market dynamics and consumer behavior. Business resilience matters. Here’s a look at how brands can use data to stay agile in a time of rapid change.
Understand consumers' mindset, lifestyles, and purchase decisions so you can tailor your strategies to connect with them with ease. Get a free sample report.
Winning in this year’s peak weeks is more important than ever. Load the odds in your favor with this topline guide to effective sales planning and portfolio management.
GfK’s Map of the Month for May shows the regional distribution of babies and toddlers younger than five years in Germany, Austria and Switzerland in 2021.
Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital Usage Profiler (DUP).
We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021. Download the presentation slides and watch the full recording on demand.