Read our latest thinking, data analysis and insights on a range of topics including retail performance of online versus offline, trends in the global smartphone market, latest consumer confidence figures and what TV content we’re watching.
Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital Usage Profiler (DUP).
We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021. Download the presentation slides and watch the full recording on demand.
Free GfK Report:Online FMCG: Light vs. medium/heavy buyers in Germany. Which categories of online use have increased and decreased pre and during COVID-19?
From operating efficiency to your marketing plan, predictive insights and AI decision making can take your business strategy to the next level. Find out how consumer insights can drive disruptive innovation.
GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 March 2021.
GfK is happy to announce a long-term collaboration with Distree, as we open as keynote on 23^rd^ February forming part of a broad range of channel related topics and discussions during their 3 day event.
Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were a particular focus
GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.
How disruption & innovation have transformed the purchase experience and FMCG. Watch this in-depth learning session featuring insights from GfK’s FutureBuy® and other studies,
Watch this on-demand webinar. The trend experts at GfK Consumer Life will explore their latest findings on a host of central issues related to smart home and other devices and services.
GfK Distribution & Supply Chain Intelligence Global Manager Tatjana Wismeth, will hold a session titled: “HighTech Markets 2020+: How to Generate Growth in Uncertain Times”.
GfK’s Map of the Month for September illustrates the 2020 regional distribution of purchasing power for furnishings via online and brick-and-mortar retail in Germany.
GfK’s Map of the Month for August illustrates the 2020 regional distribution of purchasing power for health and hygiene products via online and brick-and-mortar retail in Germany.
How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country and category.
How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country and category.
Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated with 34 data charts and tables.
We refer to some of the comments from Joe Staton, our Client Strategy Director, based in the UK. He participated in a roundtable webinar session on 17th April 2020. Hosted by Marketing Week editor Russell Parsons, Joe spoke alongside economist Dr Grace Kite and marketing effectiveness expert Peter Field.
Which categories of online use are increasing and decreasing across Europe? Time spent on categories like News Public Services, Communication and Social Networks is up.
As we progress through the pandemic towards what will become the ‘new normal’, you need accurate, trustworthy and timely data on rapidly changing market dynamics. Download this report for its facts and insights drawn from our extensive and ongoing research on consumer sentiment, shopping behavior, retail markets and channel dynamics.
Reliable weekly data gives sales management the insights they need to better plan for and maximize promotions, product launches and those all-important seasonal sales peaks.
Learn how reliable weekly POS tracking gives you the insights you need to optimize promotions, product launches and those all-important seasonal sales events.
Loyalty cards have arrived in all European markets. With most European households having joined one or more programs, it has become impossible to ignore loyalty cards and their impact and opportunity on FMCG shopping. Download our free white paper to explore the findings.
Read through the hard facts and insights from our experts on how the crisis has impacted upon shopping behaviour and the continuing effect it is having . Download our free pdf to explore the findings.
Watch this webinar recording to go through the hard facts and insights on how the crisis has impacted, and is continuing to impact, distribution markets for tech and durables worldwide
GfK held its third annual roundtable with advertising and measurement experts to debate the opportunities for cross-platform video as an advertising medium and the measurement challenge that underpins it.Download our free whitepaper
Our Point of Sales (POS) Tracking helps you measure your market share and brand performance and benchmark it against your competition. We have built the world’s largest retail panel, and track products and deliver insights based on actual sales. Watch our video and find out more…
Black Friday is now the biggest sales event in the retail year in many key markets. GfK’s retail expert Michael McLaughlin explains how the end-of-year peak trading season changed and what this means for your promotional tactics and planning. Watch our video.
GfK has released new 2019 CRESTA zones that give insurers, reinsurers, modelers, regulators and other industry professionals a common standard for analyzing, aggregating and exchanging risk-related insights.
GfK's Map of the Month for December illustrates the 2019 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.
What do people expect at which point in their consumer journey?And which sales and media channels can be used to reach potential target groups effectively and efficiently? Download our free white paper to explore the findings.
Would you like to know how to optimize your supply chain management? Join our free partner webinar based on GfK point of sales and distribution panel data and discover more about today’s key tech trends.
GfK has released its Europe Edition 2019/2020, which includes digital maps for all of Europe, reflecting the thousands of regional changes that have occurred since the previous release.
GfK has released new purchasing power studies that include for the first time purchasing power potential for 17 product groups for both online and brick-and-mortar retail in Germany.
Germans have an average of €5,911 per person for retail spending in 2019. But they often do not spend this money in their own towns, which allows locations with attractive retail offerings to draw and profit from this additional purchasing power.
GfK's newly released online tool RegioGraph LocationAdvice allows expansion and location planners to carry out location and competitor analyses on digital maps while traveling or away from the office.
Today’s retail sector moves at light speed. The pressure on commercial teams is intense and the task of optimizing sales performance and winning market share and trade deals harder than ever before. To hit your targets, you need to make the most of the critical moments in a product’s life cycle.
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