Insights

Let us inform you about the latest thinking, data analysis and insights! Join our digital event from 5-7 October and register for the sessions.

Discover insights on changes in FMCG shopping behavior from our latest Who Cares, Who Does study. Watch on demand and download content

Make sense of today’s trends, tackle the challenges, and maximize opportunities offered by sustainability. Find out in our on-demand webinar.

Using data to drive decision-making has proven critical in 2021. Here’s how to ensure the data you’re using to make decisions is accurate, clean, and up to date this year and beyond.

GfK’s Map of the Month for September illustrates the regional distribution of 2021 brick-and-mortar retail turnover in Germany.

Global events have triggered huge changes in market dynamics and consumer behavior. Business resilience matters. Here’s a look at how brands can use data to stay agile in a time of rapid change.

Watch our on demand event and learn how AI-powered insights empower you to make data-centric decisions that win today and shape what happens tomorrow.

AI predictive analytics can help you make intelligent-decisions, reduce bias, and unearth previously hidden insights. Here’s how.

What tactics will marketers need to adopt to gain clarity over their marketing efforts to succeed in an evolving and uncertain landscape.

GfK’s Map of the Month for August illustrates the regional distribution of brick-and-mortar retail turnover for furniture in Germany.

How are online use categories recovering across LATAM and Europe after lockdown? Download our free bi-monthly report

Download our free study on European retail in 2020 and 2021 and find out more about trends across European countries.

GfK’s Map of the Month for July shows the retail share of private consumption in 31 European countries in 2020.

Understand consumers' mindset, lifestyles, and purchase decisions so you can tailor your strategies to connect with them with ease. Get a free sample report.

Explore the actions taken by businesses as we come to terms with the pandemic, as well as strategies for how to succeed during times of uncertainty.

GfK’s Map of the Month for June shows the non-food retail turnover growth rate in 31 European countries in 2020.

Make sure every unit of your marketing spend delivers impact as consumers adapt to uncertainty and new norms. Is your business ready?

Take time out to make sense of soaring sales and supply shockwaves. Register for our free on-demand webinar..

GfK’s strategic insights expert is sharing his three top tips for mastering product portfolio planning this year. Watch the video.

GfK’s Map of the Month for May shows the regional distribution of babies and toddlers younger than five years in Germany, Austria and Switzerland in 2021.

Our five guidelines for peak week sales planning and portfolio management

GfK’s Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2021.

Where to address your target audience online? Identify media preferences of your key target groups to optimize strategic media planning with Digital Usage Profiler (DUP).

GfK's new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes.

GfK’s Map of the Month for March shows the regional distribution of self-indulgers in Germany in 2021.

We’re proud to have sponsored and spoken at The Economist's Sustainability Week 2021. Download the presentation slides and watch the full recording on demand.

The latest version of RegioGraph is now available. GfK’s geomarketing software has been used by companies across all sectors for the past 30 years.

Watch the recording of our GfK webinar on RegioGraph 2021 and learn more about the new features of our geomarketing software.

Free GfK Report:Online FMCG: Light vs. medium/heavy buyers in Germany. Which categories of online use have increased and decreased pre and during COVID-19?

Capitalize on seismic shifts in the tech landscape and consumer behavior. Watch the on-demand webinar.

From operating efficiency to your marketing plan, predictive insights and AI decision making can take your business strategy to the next level. Find out how consumer insights can drive disruptive innovation.

GfK is happy to continue with it’s ongoing content partnership with ChannelHub’s Retail Connect event which will take place virtually between 2-4 March 2021.

GfK is happy to announce a long-term collaboration with Distree, as we open as keynote on 23^rd^ February forming part of a broad range of channel related topics and discussions during their 3 day event.

Explore the key developments of E-Commerce in FMCG and how this affects retailers.

GfK has released a new and completely overhauled digital map edition for all of Asia.

GfK’s Map of the Month for February shows the regional distribution of multiple-person households with children in Germany in 2020.

GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2021.

It was a Black Friday like no other. But just how much were sales impacted? View our infographic to find out who the winners were this year.

Data insights from this year’s Black Friday show that promotions started earlier and lasted longer than in previous years, and premium products were a particular focus

GfK’s Map of the Month for December illustrates the 2020 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.

Consumers’ shopping behavior has changed. Have you adjusted accordingly? Know how to win this Black Friday and beyond in our report.

How disruption & innovation have transformed the purchase experience and FMCG. Watch this in-depth learning session featuring insights from GfK’s FutureBuy® and other studies,

Learn how the global pandemic has impacted media and advertising with insights from our roundtable of experts.

GfK's Map of the Month for November shows the distribution of the Corona Impact in Europe in 2020.

Download our white paper "Fit for tomorrow: Analyzing locations in the fitness industry with RegioGraph LocationAdvice" for free.

How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report.

How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report .

Watch this on-demand webinar. The trend experts at GfK Consumer Life will explore their latest findings on a host of central issues related to smart home and other devices and services.

GfK is happy to announce its content partnership with ChannelHub’s Retail Connect event which will take place virtually between 3-5 November 2020.

GfK's Map of the Month for October shows the distribution of purchasing power in Europe in 2020.

GfK has released its Europe Map Edition 2020/2021, which includes thousands of changes to Europe’s regions.

How changes in shopping habits will affect your biggest sales season of the year.

GfK Distribution & Supply Chain Intelligence Global Manager Tatjana Wismeth, will hold a session titled: “HighTech Markets 2020+: How to Generate Growth in Uncertain Times”.

Learn how values and shopping behavior are changing based on environmental concerns so you can take action in our Who Cares? Who Does? Report.

GfK’s Map of the Month for September illustrates the 2020 regional distribution of purchasing power for furnishings via online and brick-and-mortar retail in Germany.

GfK’s Map of the Month for August illustrates the 2020 regional distribution of purchasing power for health and hygiene products via online and brick-and-mortar retail in Germany.

How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country and category.

How are online use categories recovering across Europe after lockdown? Download our free bi-monthly report and compare how they develop by country and category.

Find out in our use case how geomarketing helped our client Martlets optimize their delivery health care services.

GfK’s Map of the Month for July illustrates fast-moving consumer goods’ (FMCG) share of brick-and-mortar retail turnover in Europe in 2019.

GfK’s Map of the Month for June illustrates the brick-and-mortar retail turnover share of private consumption in Europe in 2019.

Our latest in-depth, far-reaching report of market insights, commentary and forward projection for the global TCG market. It is richly illustrated with 34 data charts and tables.

Sign up for this on-demand-webinar to get an exclusive insight on how purchasing patterns and retail strategies have changed.

Which categories of online use are increasing and decreasing across LATAM?

We refer to some of the comments from Joe Staton, our Client Strategy Director, based in the UK. He participated in a roundtable webinar session on 17th April 2020. Hosted by Marketing Week editor Russell Parsons, Joe spoke alongside economist Dr Grace Kite and marketing effectiveness expert Peter Field.

Which categories of online use are increasing and decreasing across Europe? Time spent on categories like News Public Services, Communication and Social Networks is up. 

Don’t miss our webinar on June 30th and learn how you can get richer insights with single source segmentations.

Don’t miss our webinar on June 16th. In this global webinar we talk about where the market is headed, and how this path is being altered by COVID-19.

As we progress through the pandemic towards what will become the ‘new normal’, you need accurate, trustworthy and timely data on rapidly changing market dynamics. Download this report for its facts and insights drawn from our extensive and ongoing research on consumer sentiment, shopping behavior, retail markets and channel dynamics.

GfK's Map of the Month for May shows the regional distribution of purchasing power in Switzerland in 2020.

Weekly POS tracking gives marketing managers the tailored insights they need for making the right decision at exactly the right time.

Reliable weekly data gives sales management the insights they need to better plan for and maximize promotions, product launches and those all-important seasonal sales peaks.

Learn how reliable weekly POS tracking gives you the insights you need to optimize promotions, product launches and those all-important seasonal sales events.

The GfK Consumer Insights Engine helps you optimize your sales strategy by providing up-to-date insights on a retailer level at a global scale.

The GfK Consumer Insights Engine helps you optimize your marketing and advertising investments along the consumer purchase journey.

The GfK Consumer Insights Engine gives on-demand access to purchase behavior insights that will drive smarter, faster business decisions.

Staying up to date with insights at country level will allow you to organize your e-commerce promotion strategy for maximum uplift.

Staying up to date with insights at a country level will allow you to adjust your global e-commerce strategy for maximum performance

Staying up-to-date with insights at a country level will allow you to adjust your global e-commerce strategy for maximum performance

Get weekly updates - each report gives you the essential category sales data from the last week – covering 9 countries. Subscribe now.

GfK's Map of the Month for April shows the regional distribution of senior households in Germany in 2019.

Loyalty cards have arrived in all European markets. With most European households having joined one or more programs, it has become impossible to ignore loyalty cards and their impact and opportunity on FMCG shopping. Download our free white paper to explore the findings.

GfK has updated its digital maps for Germany, Austria and Switzerland.

Understand your consumers to identify opportunities and mitigate risks during the COVID-19 crisis and beyond.

Don’t miss our webinar on 21st April. In Consumer trends in times of the Coronavirus: Shifting demand patterns in retail and e-tail.

Read through the hard facts and insights from our experts on how the crisis has impacted upon shopping behaviour and the continuing effect it is having . Download our free pdf to explore the findings.

Watch the recording of our webinar “RegioGraph 2020: Decide with confidence”...

GfK has released a new version of its geomarketing software RegioGraph.

Watch this webinar recording to go through the hard facts and insights on how the crisis has impacted, and is continuing to impact, distribution markets for tech and durables worldwide

GfK's Map of the Month for March shows the regional distribution of multiple-person households with children in Germany in 2019.

Watch the recording of our GfK webinar.

GfK held its third annual roundtable with advertising and measurement experts to debate the opportunities for cross-platform video as an advertising medium and the measurement challenge that underpins it.Download our free whitepaper

GfK forecasts growth of €5.5 bil. in Germany's brick-and-mortar retail trade in 2020.

GfK's Map of the Month for February shows the distribution of young households in Germany in 2019.

Our Point of Sales (POS) Tracking helps you measure your market share and brand performance and benchmark it against your competition. We have built the world’s largest retail panel, and track products and deliver insights based on actual sales. Watch our video and find out more…

Black Friday is now the biggest sales event in the retail year in many key markets. GfK’s retail expert Michael McLaughlin explains how the end-of-year peak trading season changed and what this means for your promotional tactics and planning. Watch our video.

One fifth of annual sales are made during the “peak retail weeks” between end November to mid-January. For more facts download our infographic.

GfK's Map of the Month for January shows the projected distribution of purchasing power in Germany in 2020.

GfK has released new 2019 CRESTA zones that give insurers, reinsurers, modelers, regulators and other industry professionals a common standard for analyzing, aggregating and exchanging risk-related insights.

GfK's Map of the Month for December illustrates the 2019 regional distribution of purchasing power for toys and hobbies via online and brick-and-mortar retail in Germany.