gfkconsult: Envision. Strategize. Build.

Our consulting philosophy is to challenge your teams to think deeper, question assumptions and consider bold, disruptive ideas that anticipate tomorrow’s biggest trends. What we bring you is AI empowered industry data, outstanding analytical capabilities, and world-class industry expertise – powerfully combined to unlock the strategies that will drive your business’s full potential. With gfkconsult, you have a team that strives to improve, finetune, and perform better - each and every day.

Consulting is already in our DNA. For decades, business leaders have trusted our research, insights, and marketing science teams to advise their strategies and inform their critical business decisions. Today, we’re pioneering the way in data analytics powered by AI-driven technology that shows what’s coming next. By layering our analytics with a formalized consultative team, we partner with leaders to imagine and build the future – unlocking the strategies that open-up their full potential. With that step we are expanding from an industry advisor to a strategic business partner for our clients.

Our consulting team combines experienced consumer and market experts that work directly with senior business leaders to identify opportunities and solve business challenges. Their focus is not to sell data, but to provide actionable recommendations and proposals, formed to each client’s specific situation, strengths, and objectives, that enable senior business leaders to make the right strategic decisions. They bring in the full depth and breadth of GfK’s pool of data insights and AI-powered analytics; the diversity of our consulting, research, and brand expertise in cross-industry backgrounds; and the utility of our advanced frameworks, strategies, and business models.

Two things. Firstly, gfkconsult is built upon GfK having been a trusted client partner for almost 90 years, with strong and lasting relationships with its clients. This allows us to provide actionable recommendations and proposals which are rooted in our in-depth understanding of our clients’ business. Secondly, we focus our strategic consulting on the market, brand, and consumer related topics where we possess renowned, real-time data, world-class industry expertise and analytical capabilities. Where others must rely on 3rd party data, we draw directly on the full depth and breadth of GfK’s own pool of data insights and AI-powered analytics.

We will work jointly with you to set-up a customized consulting team of our senior experts, targeted to address your specific strategic challenge and incorporating all the relevant market, brand and consumer expertise of GfK. We will accompany you along your strategic journey and ensure that, through our exchange of ideas, challenging of assumptions and creative sparring, your business leaders are equipped and confident to make the right strategic decisions. Our approach positions us as your innovative partner that unlocks your business’s potential by identifying opportunities, solving challenges, and creating advanced frameworks, strategies, and business models tailored to your landscape​.

Our consulting offer focuses on the strategic challenges our clients face within market, brand, and consumer related topics. In these areas, we enable our clients’ growth strategy, support them in optimizing their go-to-market strategy and engage to optimize their ROI on investment decisions. More specifically, we offer strategic sparring, challenge assumptions, feed in ideas, and deliver actionable recommendations and proposals on burning global issues, in-market disruptions and developing trends. All our consulting engagements are rooted in GfK’s real data and incorporate our renown industry expertise and analytical capabilities.

gfkconsult operates globally, but with local expertise. Our special focus is to stay close to our clients and feature the business specifics and industry particularities of each region. To deliver this, we marry our global consulting team, who ensure the global “handwriting” of our offer and lead on cross-regional consulting projects, with our strong regional consulting teams, who lead on all region-specific consulting projects. Each team structure ensures they draw from our full wealth of consulting, research, and brand experience across diverse industry backgrounds.

Our focus is the consumer tech & durable industry, where GfK holds far-reaching expertise and unique data and intelligence assets – but we don’t stop there. GfK’s world-leading research, insights and marketing science expertise is also a proven and established market force in other industries and in retail, where we deliver a number of high-profile engagements for major brands. So please feel free to reach out to our consultants to discuss your strategic topic and decide whether gfkconsult is the right partner for you .