
gfkconsult strengthens your business with data science, AI-backed technology, and human expertise
Faced with complete disruption, today’s leaders must rethink the way they operate to stay ahead. They need to validate new ideas, question assumptions, and anticipate tomorrow’s biggest trends. And they need a trusted, forward thinking partner by their side to strategize, spar, and drive the right strategies forward.
GfK’s unrivaled data science, AI-backed technology, and human expertise empower leaders to craft winning market, consumer, and brand strategies. gfkconsult's team of industry experts and creative thinkers partner with senior business leaders to best interpret the signals in the noise and make bold, disruptive decisions. gfkconsult will challenge you to think deeper, to innovate, and to unlock strategies that drive sustainable growth.
Clients enjoy measurable impact
Results from global brands since partnering with gfkconsult
Category leader in just 3 months by capitalizing on a new opportunity
10% share in new market expansion by revising go-to-market planning
+50% year-over-year growth after a successful brand reposition
An innovative partner to unlock your business’s potential
At GfK, consulting is in our DNA. For decades, our trusted research has helped business leaders, and our insights and marketing science teams have advised clients. Now, we’re pioneering the way in data analytics with AI-driven technology that shows what’s coming next. We are also partnering with leaders to envision and build the future with the help of a formalized consulting team.´
The gfkconsult team brings a wealth of consulting, research, and brand experience across diverse industry backgrounds. We work with senior business leaders to identify opportunities, solve challenges, and create advanced frameworks, strategies, and business models that help you unlock your potential. As we grow and deepen our partnership, we’ll work hand in hand to evolve with your business and its needs. With gfkconsult, you can look forward to working with a team that strives to improve, finetune, and perform better each and every day.

Successfully entering a new area of business requires deep knowledge and precision planning. With the Expansion Success Framework, gfkconsult helps you expand into new markets or categories and provides leading industry expertise on where and how to succeed.
- Explore: A topline review of categories or markets to size and prioritize opportunities
- Develop your pre-launch plan: Strategic deep-dive to successfully enter a new market or category
- Evaluate the early days: Review of the first in-market success to adapt and optimize in a changing competitive environment

An aligned and impactful brand vision is the foundation for in-market success. With the Brand Positioning Framework gfkconsult empowers you to unlock the full potential of your brand and its path to future growth.
- Envision: Assess the commercial potential of your brand by reviewing current brand perfomance and opportunities.
- Strategize: Collaboratively develop strategies to win by jointly identifying and validating potential brand territories for growth
- Build: Create alignment to activate for success. Brand vision translated into tangible action planning for product, marketing and sales