gfkconsult: Envision. Strategize. Build.

Transform your big ideas into winning strategies with gfkconsult.
Strategize your big idea

Transform your customer-driven strategies with AI-backed technology and the expertise of gfkconsult.

In today’s disruptive business landscape, leaders often face the challenge of redefining their business expansion plans. Our commitment is to be your trusted strategic consultancy partner, ​​offering unparalleled proficiency in data science consulting. Step into a future where your ideas are validated, assumptions are questioned, and tomorrow’s trends are anticipated. At gfkconsult, we not only revolutionize your approach to strategy and planning but also bring tangible results. 

We’re not just consultants; we’re catalysts for the success of your best business strategy. 

GfK sets the standard with ​​unrivaled ​​​​data-based consulting expertise and AI-backed technology, empowering leaders to craft winning market, consumer, and brand strategies. At gfkconsult, our team of industry experts and business consultants collaborates closely with senior business leaders to navigate and interpret the signals in the noise and inspire bold, disruptive decisions. 

gfkconsult will challenge you to delve deeper into your strategic positioning, ​​​​revolutionize demand forecasting, and unlock a business strategy primed for sustainable growth. Partnering with us propels your organization into a future of innovation and success.

gfkconsult delivers measurable impact for our clients

Our approach is clear, concise, and action-oriented. gfkconsult business consulting services deliver real-world results to the global brands who partner with us.

Category leader in just 3 months by capitalizing on a new opportunity

When a key competitor unexpectedly withdrew from the smart mobile phone market, gfkconsult sized and seized the opportunity with a 360-approach that allowed its client to win 50% of the available market share in the next quarter (a jump from 3rd to 1st).

10% share in new market expansion by revising go-to-market planning

With eyes on overseas expansion, this client turned to gfkconsult to ensure its plans would lead to long term success. gfkconsult evaluated the rise and fall of competitors, identified their critical mistakes, and built a plan to cross the 10% share threshold.

+50% year-over-year growth after a successful brand reposition

After failing to hit aggressive growth targets, this client wanted to reinvigorate its cooling global brand. gfkconsult used its comprehensive brand framework to determine how to reposition the brand for long-term, global growth.

A business strategy and planning partner to unlock your business potential

At GfK, consultancy is in our DNA. Over decades, our ​​​​strategic planning, trusted research, and analytical capabilities have supported senior business leaders, like yourself, in steering the path to brand success. 

We are innovation leaders with gfknewron, pioneering AI-driven data analytics that accurately predict future outcomes. gfkconsult strategic consulting services are tailored to enable sustainable growth and maximize your ROI. 

​​The gfkconsult team brings an extensive blend of business consulting, data-driven activation, implementation support, and brand experience from diverse industry sectors directly into your growth activities or cost-saving ambitions. We work hand-in-hand with your team to identify opportunities, overcome challenges, and create advanced strategic frameworks and robust business models that unlock strategic expansion. 

As our growth consulting partnership develops, we adapt alongside your evolving business strategic planning to meet your changing needs. With gfkconsult, you can look forward to working with a team that strives to improve, finetune, and enhance its performance every day.

gfkconsult visual 500

Expansion Success Framework: Navigate the complexities of new market or category entry

Successfully venturing into a new business area requires deep knowledge of market expansion strategy and precision strategic planning advice. The gfkconsult Expansion Success Framework is designed to energize your market expansion plan, enabling you to enter new markets or categories with the support of our leading industry expertise, guiding you on where and how to succeed. 

  • Explore: A topline review of categories or markets to size and prioritize opportunities. 
  • Develop your pre-launch plan: Strategic deep-dive to ensure a successful entry into a new market or category.
  • Evaluate the early days: Review the initial in-market success to adapt and optimize strategies in response to a changing competitive environment

Brand Positioning Framework: Position your brand for sustainable growth

A well-aligned and impactful brand vision is the foundation for in-market success. With the Brand Positioning Framework, gfkconsult empowers your brand strategy and planning to unlock the full potential of your brand and pave the way to future growth. 

  • Envision: Evaluate the commercial potential of your brand strategic plan by reviewing current brand performance and identifying opportunities. 
  • Strategize: Collaboratively develop winning business strategies by jointly identifying and validating potential brand territories for growth. 
  • Build: Create alignment for achievable success. Translate your brand vision into tangible action plans for product, marketing, and sales. 

Strategic Targeting Framework: Activate business growth potential based on consumer needs

In today's fast-evolving market, it is essential for businesses to not just react to changes, but to proactively pursue their goals through customer-driven strategies. Understanding your target audience and their specific needs is crucial for driving growth. 

Our Strategic Targeting Framework empowers you to refine your target group strategy,    aligning it closely with your business strategy objectives and unlocking unprecedented potential for growth. 

  • Envision: Conduct a comprehensive review of all relevant data assets and stakeholder requirements relating to your consumer strategy and current positioning.
  • Strategize: Pinpoint, evaluate, and prioritize growth opportunities within specific target groups, focusing on areas with the highest potential for rewards.
  • Activate: Collaboratively activate your growth strategy by setting actionable implementation areas and turning strategic insights into tangible outcomes. 
  • Optimize: Continuously refine, monitor, enrich, and validate your segment definitions, ensuring that your targeting and strategic positioning remains effective and responsive to market dynamics. 

Business Planning Framework: Plan a business strategy that keeps you ahead of the curve

In today’s hyper-competitive business world, your company can’t risk missing potential opportunities for growth due to a reactive stance. To ensure sustained growth, proactive strategic planning is crucial. A well-crafted business expansion strategy empowers you to make informed decisions that position you ahead of the competition. 

Our Business Planning Framework acts as a strategic launchpad, designed to explore and identify diverse growth avenues, develop and enhance your business strategy, and enable you to visualize its impact on your brand and market performance. 

  • Explore, Identify and Prioritise: Conduct a thorough review of all relevant business performance indicators to identify growth levers and prioritize opportunities. 
  • Forecast: Using our advanced analytics, we provide precise market forecasts with identified opportunities taken in consideration, followed by strategy formulations 
  • Strategize and Activate: Collaboratively map out potent and actionable business strategies tailored to fulfill your growth ambitions.
  • Grow: Embark on a journey of growth with our Business Planning Framework, your comprehensive guide to strategic clarity and market dominance. 

Plan your next strategic move with gfkconsult

Our latest Insights


  • What is the consulting philosophy of gfkconsult?

    Our consulting philosophy is to challenge your teams to think deeper, question assumptions and consider bold, disruptive ideas that anticipate tomorrow’s biggest trends. What we bring you is AI empowered industry data, outstanding analytical capabilities, and world-class industry expertise – powerfully combined to unlock the strategies that will drive your business’s full potential. With gfkconsult, you have a team that strives to improve, finetune, and perform better - each and every day.

  • Why has GfK decided to create a consultative arm?

    Consulting is already in our DNA. For decades, business leaders have trusted our research, insights, and marketing science teams to advise their strategies and inform their critical business decisions. Today, we’re pioneering the way in data analytics powered by AI-driven technology that shows what’s coming next. By layering our analytics with a formalized consultative team, we partner with leaders to imagine and build the future – unlocking the strategies that open-up their full potential. With that step we are expanding from an industry advisor to a strategic business partner for our clients.

  • How does gfkconsult differ to GfK’s ‘regular’ offer?

    Our consulting team combines experienced consumer and market experts that work directly with senior business leaders to identify opportunities and solve business challenges. Their focus is not to sell data, but to provide actionable recommendations and proposals, formed to each client’s specific situation, strengths, and objectives, that enable senior business leaders to make the right strategic decisions. They bring in the full depth and breadth of GfK’s pool of data insights and AI-powered analytics; the diversity of our consulting, research, and brand expertise in cross-industry backgrounds; and the utility of our advanced frameworks, strategies, and business models.

  • What makes the consulting offer of gfkconsult unique?

    Two things. Firstly, gfkconsult is built upon GfK having been a trusted client partner for almost 90 years, with strong and lasting relationships with its clients. This allows us to provide actionable recommendations and proposals which are rooted in our in-depth understanding of our clients’ business. Secondly, we focus our strategic consulting on the market, brand, and consumer related topics where we possess renowned, real-time data, world-class industry expertise and analytical capabilities. Where others must rely on 3rd party data, we draw directly on the full depth and breadth of GfK’s own pool of data insights and AI-powered analytics.

  • How does gfkconsult go about a consulting engagement?

    We will work jointly with you to set-up a customized consulting team of our senior experts, targeted to address your specific strategic challenge and incorporating all the relevant market, brand and consumer expertise of GfK. We will accompany you along your strategic journey and ensure that, through our exchange of ideas, challenging of assumptions and creative sparring, your business leaders are equipped and confident to make the right strategic decisions. Our approach positions us as your innovative partner that unlocks your business’s potential by identifying opportunities, solving challenges, and creating advanced frameworks, strategies, and business models tailored to your landscape​.

  • Which consulting topics does gfkconsult cover?

    Our consulting offer focuses on the strategic challenges our clients face within market, brand, and consumer related topics. In these areas, we enable our clients’ growth strategy, support them in optimizing their go-to-market strategy and engage to optimize their ROI on investment decisions. More specifically, we offer strategic sparring, challenge assumptions, feed in ideas, and deliver actionable recommendations and proposals on burning global issues, in-market disruptions and developing trends. All our consulting engagements are rooted in GfK’s real data and incorporate our renown industry expertise and analytical capabilities.

  • In which geographical regions does gfkconsult offer consultative support?

    gfkconsult operates globally, but with local expertise. Our special focus is to stay close to our clients and feature the business specifics and industry particularities of each region. To deliver this, we marry our global consulting team, who ensure the global “handwriting” of our offer and lead on cross-regional consulting projects, with our strong regional consulting teams, who lead on all region-specific consulting projects. Each team structure ensures they draw from our full wealth of consulting, research, and brand experience across diverse industry backgrounds.

  • Which industries does gfkconsult cover with its offering?

    Our focus is the consumer tech & durable industry, where GfK holds far-reaching expertise and unique data and intelligence assets – but we don’t stop there. GfK’s world-leading research, insights and marketing science expertise is also a proven and established market force in other industries and in retail, where we deliver a number of high-profile engagements for major brands. So please feel free to reach out to our consultants to discuss your strategic topic and decide whether gfkconsult is the right partner for you .