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gfkconsult strengthens your business with data science, AI-backed technology, and human expertise

Faced with complete disruption, today’s leaders must rethink the way they operate to stay ahead. They need to validate new ideas, question assumptions, and anticipate tomorrow’s biggest trends. And they need a trusted, forward thinking partner by their side to strategize, spar, and drive the right strategies forward.


GfK’s unrivaled data science, AI-backed technology, and human expertise empower leaders to craft winning market, consumer, and brand strategies. gfkconsult's team of industry experts and creative thinkers partner with senior business leaders to best interpret the signals in the noise and make bold, disruptive decisions. gfkconsult will challenge you to think deeper, to innovate, and to unlock strategies that drive sustainable growth.

Clients enjoy measurable impact

Results from global brands since partnering with gfkconsult

Category leader in just 3 months by capitalizing on a new opportunity

When a key competitor unexpectedly withdrew from the smart mobile phone market, gfkconsult sized and seized the opportunity with a 360-approach that allowed its client to win 50% of the available market share in the next quarter (a jump from 3rd to 1st).

10% share in new market expansion by revising go-to-market planning

With eyes on overseas expansion, this client turned to gfkconsult to ensure its plans would lead to long term success. gfkconsult evaluated the rise and fall of competitors, identified their critical mistakes, and built a plan to cross the 10% share threshold.

+50% year-over-year growth after a successful brand reposition

After failing to hit aggressive growth targets, this client wanted to reinvigorate its cooling global brand. gfkconsult used its comprehensive brand framework to determine how to reposition the brand for long-term, global growth.

An innovative partner to unlock your business’s potential

At GfK, consulting is in our DNA. For decades, our trusted research has helped business leaders, and our insights and marketing science teams have advised clients. Now, we’re pioneering the way in data analytics with AI-driven technology that shows what’s coming next. We are also partnering with leaders to envision and build the future with the help of a formalized consulting team.´


The gfkconsult team brings a wealth of consulting, research, and brand experience across diverse industry backgrounds. We work with senior business leaders to identify opportunities, solve challenges, and create advanced frameworks, strategies, and business models that help you unlock your potential. As we grow and deepen our partnership, we’ll work hand in hand to evolve with your business and its needs. With gfkconsult, you can look forward to working with a team that strives to improve, finetune, and perform better each and every day.

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Successfully entering a new area of business requires deep knowledge and precision planning. With the Expansion Success Framework, gfkconsult helps you expand into new markets or categories and provides leading industry expertise on where and how to succeed.

  • Explore: A topline review of categories or markets to size and prioritize opportunities
  • Develop your pre-launch plan: Strategic deep-dive to successfully enter a new market or category
  • Evaluate the early days: Review of the first in-market success to adapt and optimize in a changing competitive environment
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An aligned and impactful brand vision is the foundation for in-market success. With the Brand Positioning Framework gfkconsult empowers you to unlock the full potential of your brand and its path to future growth.

  • Envision: Assess the commercial potential of your brand by reviewing current brand perfomance and opportunities.
  • Strategize: Collaboratively develop strategies to win by jointly identifying and validating potential brand territories for growth
  • Build: Create alignment to activate for success. Brand vision translated into tangible action planning for product, marketing and sales

Plan your next move with gfkconsult

Develop strategies that win, even in volatile times

With a combination of industry expertise, our strategies and frameworks keep you agile. Plan for unforeseen scenarios and pivot when needed.

Stress test new ideas and innovate with expert backing

Spar with experts who want to help you evolve your ideas or bring new ones to life. gfkconsult helps you grow your ideas and turn them into reality.

Enter new markets with confidence

Ensure that go-to-market planning and new product launches are a success with gfkconsult's backing.

Reinvent your brand to stay ahead of changing demands

Reposition your brand, messaging, customer journey, and touchpoints to drive your ROl and remain relevant as consumer needs change.

Never miss out on upcoming trends or new opportunities

Trust in a true partner who will alert you to new trends and pivotalmoments so that you never miss a beat.

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