Technology and innovation that's transforming our world
Catch the latest tech trends and our take on how they impact your business
Human vs AI: Can ChatGPT outsmart a CMO?
GfK’s CMO goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends and how marketing leaders should pivot based on them. Who will come out on top – human or AI?
Socio-Macroeconomics: How to navigate patchy global growth prospects in 2023
Discover the latest consumer technology trends, and trends on the metaverse and VR in 2023 at GfK. Stay ahead of the game with our expert insights.
5 Growth opportunities in Tech and Durables
Black Friday 2022: Price expectations & why promotions return at scale
Digital consumers expect more from brands. Here's how to measure up.
