Will you win in an uncertain world?
At the same time, businesses need access to robust real-time market insights to recognize sales opportunities and optimize their strategies and tactics for promotional planning, pricing, sales opportunities across channels and categories, and competitive benchmarking.
Yet there are many challenges. Brands and retailers now contend with supply chain disruptions, increased competition, high inflation, and shifts in customer demands and buying preferences. These complexities mean that it has never been more difficult to stay on top of developments, digesting data, detect the signals from the noise, and take the right decisions.
This instability has also revealed an uncomfortable truth: we should never take it for granted that today’s business practices will work tomorrow.
Futureproof your business with the right data and analytics
With point of sales (POS) and Consumer Panel data, GfK offers the most robust sales and market data that allows you to boost profits and drive strategic growth in today’s fast evolving, highly competitive market.