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Accelerate and expand your sales & market growth

Know what is selling where, when, how, and at what price
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Will you win in an uncertain world?

Building the capability to quickly predict and adapt to market changes is critical to survive and thrive in an ever-changing marketplace. With the one-to-many sales approach losing its effectiveness, businesses require a deeper understanding of their customers if they are to meet consumer demands and support personalized shopping and channel-specific merchandising.

At the same time, businesses need access to robust real-time market insights to recognize sales opportunities and optimize their strategies and tactics for promotional planning, pricing, sales opportunities across channels and categories, and competitive benchmarking.

Yet there are many challenges. Brands and retailers now contend with supply chain disruptions, increased competition, high inflation, and shifts in customer demands and buying preferences. These complexities mean that it has never been more difficult to stay on top of developments, digesting data, detect the signals from the noise, and take the right decisions. 

This instability has also revealed an uncomfortable truth: we should never take it for granted that today’s business practices will work tomorrow.

29%

of consumers are not very confident about their own economic future (GfK Consumer Life 2021)

42%

of consumers feel now is a better time to wait than buy (GfK Consumer Life 2021)

+10%

price hike in Jan-Feb 2022 compared to a year ago (GfK Distribution and Supply Chain Intelligence)

Futureproof your business with the right data and analytics

GfK’s sales and market intelligence enables leaders in Technology Products & Durables, FMCG, Retail, Automotive, Financial Services, and more to connect the data dots and adjust strategies to win in today’s volatile environment.

With point of sales (POS) and Consumer Panel data, GfK offers the most robust sales and market data that allows you to boost profits and drive strategic growth in today’s fast evolving, highly competitive market.
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On demand event

Decode the Future 2022

Adversity meets bold leadership
How are you rethinking your strategies in these times of ongoing uncertainty? Join GfK's online event to hear how influential leaders reach bold decisions to unlock new opportunities in this ever-changing environment
Watch the event
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Spotlight on

gfknewron Market

Plan ahead with a full picture of what sold, where, and when. gfknewron Market enables you to stay ahead of markets and competitors, identify growth opportunities, and address issues quickly with your point of sales data in all depths and breadths – quickly check your sales KPIs while on the go, see a global summary and visualizations of your data to know where to dig deeper into the insights.
Learn more about gfknewron Market
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Spotlight on

GfK Category Purchase Tree

Shopping decision processes are not easy to understand and change constantly over time. Understanding the hierarchy of the purchase criteria is an important step to implement the right strategy. GfK Category Purchase Tree helps you make sense of the hierarchy so you can create new business opportunities.
Learn more about GfK Category Purchase Tree