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  • smartphone 1 min
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    Only the best will do: the growing appetite for premium features

    With increasing wealth around the globe and a growing target group which is enabled to..

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  • Media measurement 2 min
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    Smartphone shopping in Indonesia

    Smartphone shopping in Indonesia

    Indonesia is a growing market, which offers huge..

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  • Media measurement 3 min
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    Why is cross-media so important?

    Why do we need to track consumers across all channels and devices? Why can’t we just..

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  • Point of sales tracking 3 min
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    Tech developments that will impact your supply chain in 2018

    Fast changing customer purchase cycles have made supply chains more and more complex..

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  • Media measurement 2 min
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    Does mobile engagement ring true? The need for a total media perspective

    I always like people-watching on my morning commute on the train. Not in a weird way..

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  • smartphone 2 min
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    Track the execution of launch campaigns to ensure they achieve lift off

    As a manufacturer, you’ll know that the launch phase of a new product is absolutely..

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  • Consumer Life 3 min
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    Looking for the future of mobile? Take a trip to Beijing

    ‘You can do without a wallet in Beijing these days but not without a smartphone.’ This..

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