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  • Travel and hospitality 2 min
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    Key travel trends of the future traveler

    The connected traveler of the future will expect more interactivity across all..

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  • Travel and hospitality 2 min
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    7 steps to success in today’s technology-driven travel marketplace

    As technology and social media disrupt the traditional marketplace, and the new..

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  • Innovation and Digital 3 min
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    Trends & tips for reaching audiences in the multiplatform world in 2016

    Recently, a number of clients joined me for a webinar on five notable findings from..

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  • Travel and hospitality 2 min
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    The Connected Traveler - Customer experience in real-time

    Young shoppers are open to sharing personal information in return for a tailored,..

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  • Innovation and Digital 2 min
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    The 4 pillars of tech trends in 2016 you must embrace

    We are living in an era where making sense of lots of tiny pieces of data holds the..

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  • Travel and hospitality 2 min
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    The future of travel advertising

    Virtual reality and augmented reality could be game changers for the travel industry...

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  • Innovation and Digital 2 min
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    The Internet of Things: GfK commentary from CES 2016

    Didn’t have a chance to attend CES 2016? Lucky for you, four of our experts: Rob..

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  • Innovation and Digital 2 min
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    What did you eat last night for dinner? Understanding behaviors

    Without accuracy an answer is meaningless, but when designing research are you really..

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  • Innovation and Digital 2 min
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    Marketing the cloud

    Only 13% of 27,000 people, across 22 countries agree completely that it is essential to..

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