Anticipating a new era of fact-based marketing

Is there any doubt left that product and..

Think back to just before the crisis. Economists were already talking about a potential..

The connected traveler of the future will expect more interactivity across all channels..

As technology and social media disrupt the traditional marketplace, and the new traveler..

Recently, a number of clients joined me for a webinar on five notable findings from 2015..

Young shoppers are open to sharing personal information in return for a tailored,..

We are living in an era where making sense of lots of tiny pieces of data holds the key..

Virtual reality and augmented reality could be game changers for the travel industry...

Didn’t have a chance to attend CES 2016? Lucky for you, four of our experts: Rob Barrish,..

Without accuracy an answer is meaningless, but when designing research are you really..

Only 13% of 27,000 people, across 22 countries agree completely that it is essential to..

As we know, 2015 has brought us a wide array of wearables, tech products that connect our..

The world has quite literally become our office. Advancements in mobile services,..

On a recent Silicon Valley business trip, a couple of colleagues and I took a break for..

The world’s biggest annual mobile event has come and gone for a 10^th year and, as always,..

First it was central locking, then the transponder key. Will wearable watches be driving..

The only constant is change and this is particularly true for the payments industry. Very..

Which technology trends will be big this year? Where will we see the strongest growth of..

GfK and AutoScout24 surveyed around 8,800 people for the report ‘The Cars We Want..

Companies eager to profit from the growing market for smart home products and services..

Data Transaction Platforms (DTP) will affect many different areas of our lives in the..

Every brand wants their marketing to be memorable. But no one wants to have it remembered..

Unlike the rapid uptake of tablets, the wearables market remains significantly untapped...

Remember that time you wrote a letter and sent it to your energy provider because you..

Now in its 34^th year, our recently released 2014 Ownership and Trend Report[1] not only..

As financial institutions continue to struggle to attract younger customers and companies..

With the headline news at IFA 2014 that Apple will be joining the likes of Samsung,..

Sure, we've made huge strides in technology in the last decade - but adoption is not only..

From activity trackers to data glasses to smart watches, wearable technology is heralded..

The shift to mobile devices is big news for retailers. Now, half of UK mobile internet..

How do shoppers in different markets research a major purchase like a smartphone or..

Buying or renewing car insurance is no longer a simple task for motorists. And for..

Viewed by most people as a commodity, what role does the brand have for drivers in the..

Buying or renewing car insurance is no longer a simple task for motorists. For insurers..

Consumer goods brands can make effective use of the conversations people have on the web..

For gambling app and site developers, the FIFA World Cup 2014 in Brazil looks to be a..

Every smart researcher wakes up at least once a year with the same worry in mind:

“Which ad format can we leave out of our campaign without jeopardizing the overall impact?

The end of the 20th century saw a significant increase in our ability to capture images,..

The mass adoption of digital networked technology is transformative, but we are still..

New data from GfK’s pilot Shopping Monitor Electro study shows that even in a digital..

This is a summary of our white paper “A Rising Stream Lifts… Lessons from the New TV..

Facebook commissioned GfK to better understand people’s behavior as they move across..

The amount of time that consumers spend online has been rising for years. That’s not news.

The “smartphone” is a term we are all very familiar with; first coined in 1997 by..

With the rise of mobile shopping, and the trove of “big data” associated with those..

As discussed in our previous blog post, the burgeoning microconsole category is making..

The rising popularity of apps

As 2013 emerges as another ‘year of mobile’, the channel’s growth shows no sign of..

Cross-platform programming and viewing is the norm for video today. Research companies..

Micro businesses are growing in numbers and importance. As advances in technology enable..

A lot of people are increasingly aware of the benefits of social media analysis (SMA). ..

With the plethora of news about diminishing natural resources, noise and air pollution..

The Electronic Entertainment Expo is a big deal for the gaming industry, often providing..

When I last went to a shop to buy something I was not presented at the till with a long..

I am regularly being asked questions like ‘when will tablet ownership overtake PC?’ or..

Last month, we spoke about some key trends and challenges for mobile advertising at this..

In February, a host of our experts attended the GSMA Mobile World Congress in Barcelona,..

At GfK, we have been following consumers across their online and offline purchase..

The internet has become an integral part of the shopping experience for a very large..

Key benefits of having a fully optimized mobile presence. How many times do you do reach..

Digital and mobile technologies have dramatically transformed the ways people connect—and..

We all have to eat; preferably every day. For better or worse, I often find myself..

Africa’s middle class citizens are the markers for future tech opportunities in the..

From awareness to consideration in buying, purchase journeys are complex--even more so in..

On Monday at the International Consumer Electronics Show (CES®) in Las Vegas, GfK and the..

Our clients regularly want to understand precisely how today’s consumers are using the..

Some Facebook status updates are more memorable than others. One status I remember fondly..

As The Wall Street Journal recently reported, college football leagues are taking a major..

You can’t have missed the mobile revolution. According to GfK data, smartphone ownership..

Last month (October 2012) the Universal Postal Union (UPU), an organization representing..

When it comes to viewing TV and movie content, the key word today is options. Laptops,..

In today’s convenience-driven, on-the-go world, it is incredibly surprising how few..

Chargers are an inevitable result of ubiquitous consumer electronics. There are phone..

TV is in the middle of a technology revolution which has the potential to completely..

To capture attention and inspire action, data needs to do more than sit on the page.

There’s an app for just about everything

Many of today’s consumers – with extended commutes and a penchant for multitasking – see..

In order to survive and continue to be successful in a challenging marketplace, companies..

Tech brands inevitably want to understand what our future technologies might look like..

There’s no doubt the tablet has become a sought after consumer product, and many expected..

Digital coupon redemption has grown tenfold in just a few years – a remarkable..

On 19th July, we took over Google's Campus building in Shoreditch to host the latest..

In his book Imagine, Jonah Lehrer writes that creativity expands with connection. The..

The British nation is feeling a bit sorry for itself, At the end of April 2012, it was..

As soon as I got my new smart phone, one of the first apps that popped up on my screen..

Online advertising is a big deal; in 2011 approximately £4.8bn was spent in the UK alone..

Recent data from GfK indicates that the social-networking revolution is having a..

The enduring power of “linear” broadcast TV shines through, despite today’s bewildering..

We like to think that we know what we like; whether it’s purchasing that new bit of kit..

In February 2012, the TechTalk blog highlighted the growing threat to business data..

When my colleague Alana Washington and I set out to visualize trends among the top US..

Whether you ascribe to Flaubert’s assertion that “the good God is in the detail” or..

It is a well-known reality that the popularity of the amusement arcade is in decline. The..

Like most Londoners, I absolutely can’t wait for the 2012 Olympics, just around the..

The importance of trust: Online privacy issues and the consumer’s relationship with free..

There are often debates on the importance and role of brands in the B2B world. Is brand..

By Ryan Garner (GfK) and Alex Kozlof (IAB UK)