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  • Consumer Goods 2 min
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    Specialty channels, specialty pet foods - All on recommendation

    As the Interzoo trade fair in Nuremberg gears up at the end of May, experts will..

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  • Retail 1 min
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    When Vendors and Retailers Go All Over the MAP

    When CPG, HBA, and other manufacturers invest millions of dollars in promotion campaigns,..

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  • Automotive 1 min
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    Openness toward electric vehicles in the US, as opposed to willingness

    Electric vehicles (EVs) could be interesting to American consumers, but then again,..

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  • Consumer Goods 3 min
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    Maximising Mobile at BAFTA

    It can feel as though we are constantly being bombarded with facts, figures and..

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  • Consumer Goods 1 min
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    Behavioral Economics of Brand Success

    Which metrics are the best indicators of long-term brand success?

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  • Consumer Goods 1 min
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    Millennials and Brands: Building Strong Connections

    By Kathy Sheehan & Jo-Ann Osipow.

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  • Technology 3 min
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    2014 Mobile UX Design Trends: Embracing MINIMAL

    For the past few years we’ve experienced a steady lean toward minimalist design of..

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