Insights, Data Science & Analysis Blog | GfK | archive-2014-05

GfK Insights Blog

We provide expert industry opinion, insights and trends to help companies make better business decisions.

Archive May 2014

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Consumer Goods 2 min
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Specialty channels, specialty pet foods - All on recommendation

As the Interzoo trade fair in Nuremberg gears up at the end of May, experts will surely..
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Retail 1 min
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When Vendors and Retailers Go All Over the MAP

When CPG, HBA, and other manufacturers invest millions of dollars in promotion campaigns,..
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Automotive 1 min
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Openness toward electric vehicles in the US, as opposed to willingness

Electric vehicles (EVs) could be interesting to American consumers, but then again, maybe..
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Consumer Goods 3 min
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Maximising Mobile at BAFTA

It can feel as though we are constantly being bombarded with facts, figures and..
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Consumer Goods 1 min
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Behavioral Economics of Brand Success

Which metrics are the best indicators of long-term brand success?
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Consumer Goods 1 min
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Millennials and Brands: Building Strong Connections

By Kathy Sheehan & Jo-Ann Osipow.
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Technology 3 min
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2014 Mobile UX Design Trends: Embracing MINIMAL

For the past few years we’ve experienced a steady lean toward minimalist design of..
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