Products A-Z

Pre-test video and digital banner ads to optimize campaigns. Compare TV, online display including video, display banners and rich media adverts. Measure ad hook and hold.

GfK’s Audience Ascription Modelling combines our panel-based audience measurement with site census data to provide viewing figures for the multitude of smaller digital entertainment channels.

US-specific study using GfK’s Auto Purchase Funnel to track performance during the purchase process. Know and understand consumers’ brand perception versus the competition.

We aggregate and synthesize sales, unit values and ASP at SKU level for hundreds of brands in our huge global POS database, to deliver up-to-date product demand data.

Prove your brand strength, create a brand premium, and plan your brand strategy for today’s consumers.

Get rich, fully integrated insights on your campaign's performance. Leverage OTT/TV + social media mix for end-to-end campaign insights.

The well-established independent Swiss Corporate Reputation Ranking. It annually assesses the reputation of the leading Swiss companies and non-profit organizations (NPO).

Single source of cross-device multi-channel campaign performance analysis to maximize all elements of the marketing mix. Links to actual purchases. Offers comparable KPIs.

Want to understand the purchase drivers around a category? GfK helps you identify these to unlock the value potentials for your categories.

Identify & prioritize shopper purchase criteria in your categories to improve your products’ performance in-store. Spot opportunities. Refine & sharpen cluster targeting.

Our German market only Claim Management platform in partnership with AE1NS delivers independent and accurate product valuations to accelerate and simplify insurance claims.

Our online portal provides three simple steps to access our product database to calculate new and current product values for insurance purposes.

GfK Communication Tracking helps you understand the impact of your creative and media plan so you can assess the performance of your advertising. Evaluate how your creative resonates with your target audience on TV, online and in other media, to identify the channels with the biggest impact on your brand uplift and maximize your ad spend return on investment.

GfK CoMonthly tracking of UK consumers’ views of their finances and the economy now and for the next 12 months.

Understand all the trigger points at every stage of the consumer purchase journey. Analyze channel choice and behavior. Evaluate touchpoint exposure and efficiency.

Understand what consumers think of your brand’s strengths and refine the way you communicate your portfolio’s benefits to succeed in reaching your audience.

A robust and stable international consumer segmentation study based on values, lifestyle, buying behavior and affinity for tech. Can be customized by market and product. im

Shape your strategies with a 360-degree view of your shoppers

Solutions to meet the inflation related demands on your business

Provides a deep understanding of your consumers’ motivations, needs and attitudes with clear guidance on how to win your target segments.

Evaluate content across all channels. Metrics are delivered 48 hours post-broadcast by audience group for viewer motivation, promo performance and impact of key figures.

The crowd funding database provides insights of demand for new tech products and forecasts of future trends. This product is available only in Japan.

GfK Daily Pricing Monitor is a fully-automated global price monitoring and analysis suite that covers all propositions within the telecoms sector.

Accurate and timely sales forecasts to understand current and future demand for technology devices. Based on GfK’s Point of Sales data and global and local experts

A tracking program that measures the efficiency of consumers' experience points and reveals which activities have the strongest reach and emotional impact to drive spend.

Get instant insights into shopper attitudes and behaviors in 25 countries.

Find the best locations for your store network. Assess each site so its ‘ on its own and reinforces the effectiveness of your retail network as a whole.

Choose an optimal distribution partner network to maximize sales. Measure your network’s performance. Understand the interplay of market conditions and location attributes.

An objective benchmark for measuring retailer and sales performance. Understand how your turnover compares to market potential to exploit sales of your product or service.

Create a better sales structure to align your field sales activities with current market and company realities and optimize your territories.

Identify regional customer target groups and understand product demand in complex markets with diverse consumer behavior. Optimize marketing & sales budgets to reach them.

Objectively evaluate location-specific factors that impact the success of business sites, shops, sales territories, target groups, chain store and distribution networks.

Measure your market share and brand performance, benchmark it against competitors and maximize sales now and in the future with the world’s largest retail panel.

Looking for consulting services to drive sustainable growth, in-market success, and to optimize your ROI? Transform your big ideas into winning strategies with gfkconsult.

AI-powered intelligence connects all sales and consumer data into a smart solution that enables you to react, plan, predict, pivot, and win.

The most comprehensive access to millions of survey and consumer reviews in a digital platform to show tech and durables leaders who buys and why.

Simplify the complex consumer journey into a single framework to know your buyers better than ever before

Get robust, easy-to-understand retail intelligence from an always-on, single point of truth, and make tomorrow’s big decisions, today.

Point of sales data supercharged in a digital platform with visualization, always-on insights, alerts, and search to know what sold, where, and when.

AI-powered market, brand and consumer intelligence and recommendations that put you in front of the rest.

Segment your consumers to unlock short- and long-term growth

Investigation of the power consumption of households with HEMS (Home Energy Management System). This product is available only in Japan.

Build campaigns that reach your consumers and drive results. Insights to plan, execute, and measure successful marketing campaigns.

Based on named retailer data, KAD is invaluable in defining successful Category Management & optimizing Supply Chain Strategy. KAD is a common information currency for Retailers & Industry.

GfK Korea's domestic market data providing weekly data and covering major eCommerce retailers in Korea.

Accurate details on product features and technical specs converted into product data catalogs for web, inventory databases & ERP systems for the tech & durables categories

Insight into supply chains & distribution strategies. Track distribution sales and prices by channel and uncover competitors´ channel strategies. B2B & B2C

Quantify the impact of media on sales by individual and combined media channels. Connect to actual sales in key sectors to drive results and optimize campaign budgets

Run the right campaigns on the most efficient channels. Simulate different media strategies and get recommendations of how to allocate your media budget to achieve you target sales and maximize

US-specific NSL uses shoppers’ weekly transactions to evaluate the effect of in-store promotions on brand loyalty. Two years of sales data are measured on a rolling basis.

Dynamic multi-topic bespoke panel surveys for global markets. Questions can cover any topic such as brand KPIs, buying behavior, attitudes and product acceptance.

Get a clear view of the optics marketplace. Bring your market into focus with data & insights from the GfK Optics Panel.

Winning with Out-of-Home: comprehensive insights on structures and dynamics of the OOH market. Tracking of consumers spend on food and beverages tracked via mobile app. All channels. Transparent consumers. New answers.

Want to understand your target group better? We bring all relevant dimensions together to an integrated 360° profile of your target group.

Consumers are changing their values and shopping behaviors due to environmental concerns. We provide multinationals, local manufacturers, and retailers insights to respond accordingly.

Looking for new product testing data, insights & reports? GfK integrates behavioural data to product testing to generate new, valuable insights.

Looking to track your competitors? Define the position of retailers on the market to assess potential threats and outpace competitors

Support your marketing decisions with comprehensive data and analysis of buyer behavior at all stages of the purchase journey and product lifecycle.

We integrate attitudinal and behavioral data to demystify today’s increasingly complex shopper. Connect ‘why’ shop with ‘what’ was bought and ‘how’ it was purchased.

Detailed, standardized, accurate & up-to-date product information distributed worldwide to leading distributor, reseller, VARs, retailer, e-tailer and shopping portals.

Detailed, standardized, accurate & up-to-date product information for channel partners-retailers, distributors, resellers and wholesalers. Raw data or bulk files. US only.

A single source, easy-to-use and comprehensive standardized product data catalogs and new releases sold in the US market. Includes product datasheets, EAN and MPN numbers.

Global demand forecasting solution for component suppliers in smartphone, TV, PC/tablet, TWS, and wearables industries.

Understand Subsription Video on Demand viewing patterns and behaviors on the major platforms. Topline access for other platforms. Title and respondent-level analysis.

We monitor all products and services sold across distribution channels. Data is aggregated and analyzed to identify product line trends and new market opportunities.

Focus your campaigns and promotions on the right touchpoints to achieve your marketing goals and increase ROI of your marketing investments.

Identify and maximize opportunities in the complex and fragmented Travel and Hospitality sector. Embrace technology and deliver sustainability to compete and win.

A complete view of the UK outbound market. Covers dynamic packaged sectors (budget airlines, ferry, channel tunnel & non-packaged trips). With weekly Point of Sales data.

US-specific Point-of-Sales panel of 3,500 independent tire dealers to provide brand reach data, sell-out pricing and competitive intelligence. Data from January 2016.

Custom surveys run on GfK’s Consumer Panel to understand the ‘why’ behind shoppers’ purchase behaviour. Results are calibrated to panelists’ purchase behavior.