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  • Technology 2 min
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    How retailers can build brand loyalty through mobile apps

    As mobile technology has increasingly become an everyday part of Connected Consumers’..

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  • Media measurement 1 min
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    Automotive marketing: Understanding the multiple touchpoints of the Connected Driver

    Today’s fragmented media landscape presents a significant challenge to automotive..

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  • Media measurement 1 min
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    Automotive sales: A long and winding road

    When a consumer drives a new car off the forecourt it marks the beginning of one..

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  • Media and entertainment 2 min
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    Reporting back from Facebook’s Global Partner Summit

    As one of Facebook’s measurement partners, recently announced at its 2016 Global..

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  • Retail 1 min
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    Trade marketing: Getting to grips with the bottom line

    As a manufacturer or retailer, you will invest heavily in marketing activities at the..

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  • Technology 1 min
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    Report from dmexco: Running to keep up with technology

    This year’s dmexco was attended by more than 50,000 visitors. The breadth of the..

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  • Consumer Life 2 min
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    Innovating in a post-Brexit Britain

    Since the referendum on June 23rd and the decision of the British people to leave the..

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  • Consumer Goods 2 min
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    A little perspective: The long term view of consumer confidence

    Last week, after the Chelsea bombings, a friend of mine called and asked how..

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