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  • Media measurement 2 min
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    How Cord Nevers and Cord Cutters compare in their TV viewing preferences

    The rise in streaming television viewing in the US continues apace with the frequent..

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  • Media measurement 1 min
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    Why a 360° crossmedia view is vital to bridging the gap between content and consumers

    Connected Consumers face an avalanche of communications on a daily basis. Advances in..

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  • Media measurement 2 min
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    Does mobile engagement ring true? The need for a total media perspective

    I always like people-watching on my morning commute on the train. Not in a weird way..

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  • Consumer Goods 3 min
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    How brands can appeal to pet parents

    With several family members on the move this spring, my husband and I found ourselves..

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  • Consumer Goods 3 min
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    5 takeaways from our consumer study on Amazon’s acquisition of Whole Foods

    *This blog post was co-authored by Wendy Wallner and Stephanie Scalice

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  • Technology 2 min
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    The devil wears smartwatches: Why fashion brands are sizing up the wearables market

    It’s safe to say that many of the first smartwatch devices to hit the market were seen..

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  • Consumer Goods 2 min
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    Strong momentum for built-in major domestic appliances: An opportunity for brands

    Built-in major domestic appliances (MDAs) like built-in hobs, cookers/stoves, dish..

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  • Consumer Goods 3 min
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    Conquering the Connected Shopper and their multiple paths to purchase

    Conquering today’s connected shopper is a battle. Consumers’ expectations of..

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  • Consumer Goods 3 min
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    Introducing the iBrains: Understand how to reach tomorrow’s shoppers

    By 2020, 40% of consumers in Europe, the US and BRIC markets will be “iBrains”, or Gen..

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