The role of marketing is becoming more complex
How can you manage?
Targeting the right people at the right time with the right messaging matters. Innovating and building a tighter, more seamless connections with your consumers is critical. And building and measuring the right campaigns is a must, despite stricter privacy regulations and the sunsetting of third-party cookies which pose a new challenge. You need the right access to data and industry expertise to dictate your strategy and educate your organization.
A 360-degree approach to your brand and marketing strategies
A powerful partnership answering key business questionsRead how IKEA Austria uses the full range of GfK's solutions to operate in an extremely competitive sector.
Building brand brillianceChar-Broil measures and manages brand health and performance using sales tracking intelligence and ad-hoc studies.
Galvanizing brand tracking KPIs into business changeVodafone UK uses GfK's brand tracking to resonate more strongly with consumers in the next stage of their brand reinvention
Human vs AI: Can ChatGPT outsmart a CMO?GfK’s CMO goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends andhow marketing leaders should pivot based on them. Who will come out on top – human or AI?