The role of marketing is becoming more complex
How can you manage?
Targeting the right people at the right time with the right messaging matters. Innovating and building a tighter, more seamless connections with your consumers is critical. And building and measuring the right campaigns is a must, despite stricter privacy regulations and the sunsetting of third-party cookies which pose a new challenge. You need the right access to data and industry expertise to dictate your strategy and educate your organization.
A 360-degree approach to your brand and marketing strategies
Human vs AI: Can ChatGPT outsmart a CMO?GfK’s CMO goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends andhow marketing leaders should pivot based on them. Who will come out on top – human or AI?
Building brand brillianceChar-Broil measures and manages brand health and performance using sales tracking intelligence and ad-hoc studies.
Galvanizing brand tracking KPIs into business changeEmpowering brands and their leaders to be their best with trusted market intelligence, technological innovation, science, and human ingenuity