Cambridge University and the Microsoft Research Centre have discovered that Facebook..
It’s easy to forget that social media is only around a decade old. Its phenomenal growth..
At GfK Consumer Trends, we find that price isn’t the sole motivation for many consumers,..
Until recently, the targeted ad was the only example of contextual technology experienced..
Finding new ways to get the most out of shopper insights is a perplexing issue for..
In February, a host of our experts attended the GSMA Mobile World Congress in Barcelona,..
At GfK, we have been following consumers across their online and offline purchase..
It is fair to say that television is undergoing significant change. Consumers can..
As user experience (UX) researchers in a volatile market, we often discuss return on..
We hear a lot about traceability and the provenance of the food we eat these days, and..
The growth of technology has been viewed in numerous lights over the years. Writer Aldous..
The internet has become an integral part of the shopping experience for a very large..
Key benefits of having a fully optimized mobile presence. How many times do you do reach..
The consumer is more powerful than ever. With a multitude of social networking sites and..