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  • Trends and forecasting 3 min
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    Smart Data: Look-a-likes

    Cambridge University and the Microsoft Research Centre have discovered that Facebook..

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  • Consumer Goods 1 min
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    Social media influences how we shop

    It’s easy to forget that social media is only around a decade old. Its phenomenal growth..

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  • Consumer Goods 3 min
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    Taking the ‘Cheap’ Out of Value

    At GfK Consumer Trends, we find that price isn’t the sole motivation for many consumers,..

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  • Technology 2 min
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    The Internet of Things: towards Contextual Technology

    Until recently, the targeted ad was the only example of contextual technology experienced..

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  • Shopper and Retail Strategy 2 min
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    3 Steps to Maximizing Your Investment in Shopper Insights

    Finding new ways to get the most out of shopper insights is a perplexing issue for..

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  • Innovation and Digital 1 min
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    MWC 2013: GfK showcase latest Telco insights

    In February, a host of our experts attended the GSMA Mobile World Congress in Barcelona,..

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  • Consumer Goods 1 min
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    Key Touchpoints in Digital Purchase Journeys

    At GfK, we have been following consumers across their online and offline purchase..

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  • Technology 3 min
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    Sky and pay-per-view television in the UK

    It is fair to say that television is undergoing significant change. Consumers can..

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  • Consumer Goods 1 min
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    The $500 Million Button: ROI From User Experience Research

    As user experience (UX) researchers in a volatile market, we often discuss return on..

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  • Consumer Goods 2 min
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    Egg-cam Courts Considered Consumers

    We hear a lot about traceability and the provenance of the food we eat these days, and..

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  • Consumer Goods 2 min
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    Streamlined Tech Comes of Age

    The growth of technology has been viewed in numerous lights over the years. Writer Aldous..

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  • Innovation and Digital 2 min
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    Online retail insights: Changing consumer purchase behavior

    The internet has become an integral part of the shopping experience for a very large..

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  • Innovation and Digital 1 min
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    Embedding mobile into the consumer journey

    Key benefits of having a fully optimized mobile presence. How many times do you do reach..

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  • Technology 4 min
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    The consumer: the heart of decision making?

    The consumer is more powerful than ever. With a multitude of social networking sites and..

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