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  • Innovation and Digital 2 min
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    Omni-being: striving against digital dualism

    On a recent Silicon Valley business trip, a couple of colleagues and I took a break for..

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  • Consumer Goods 3 min
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    Bringing millennials to your table: 3 ways to adapt to millennials' changing lifestyles

    From Quick Serve to White Tablecloths, restaurants all count on Millennials coming..

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  • Retail 3 min
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    Hispanic millennials – pet marketers’ next best bet

    Pet marketers are on the trail of something important. They need to track down their next..

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  • Trends and forecasting 2 min
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    What do American drivers want from tomorrow’s car infotainment systems?

    In a competitive global marketplace, one key way for auto manufacturers to keep..

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  • Technology 2 min
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    How social media can give power blender manufacturers a bigger cut of the market

    How seriously should manufacturers of small appliances take social media as a channel..

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  • Technology 2 min
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    Understanding the indonesian smartphone user

    Indonesia often falls into the long shadow cast by other developing markets – Brazil,..

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  • Geomarketing 3 min
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    The power of “where”: better insights through location-enhanced business intelligence

    Business intelligence (BI) systems and solutions have long been a valuable tool used..

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  • Mobile 2 min
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    Handset developments: premium design for minimal cost

    At the recent Mobile World Congress 2015, despite the onslaught of new devices (e.g...

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  • Consumer Goods 3 min
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    Young men’s grooming is booming: the how, what and where of the growth of the personal care category

    Men are increasingly engaged in the personal care and male grooming category – good news..

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  • Technology 2 min
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    Money talk: listening in to social media conversations about financial services

    Who’s talking most about financial technology? Consumers are – on social media. Of all..

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  • Technology 4 min
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    Will privacy fears affect data?

    In 2015, the promise of market research—and marketing, in general—is bound up in our..

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  • Geomarketing 2 min
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    Gripping stuff – insights on the german automobile accessories market

    Do Germans love their cars? They sure do. Do they spend a lot on outfitting and tuning..

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  • Innovation and Digital 2 min
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    Mobile World Congress 2015 – key highlights

    The world’s biggest annual mobile event has come and gone for a 10th year and, as always,..

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  • Consumer Goods 2 min
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    Customer centricity: what it means for your business and your customers

    There has been a seismic shift in the way some brands operate in recent years. The..

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  • Retail 2 min
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    The F-word and mobile payments 2.0

    When I discuss my excitement over the rapidly changing Mobile Payments industry with..

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  • Media and entertainment 1 min
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    Two breeds of millennials: making fashion magic for marketers

    In our latest video blog, Cathy Saraniti (VP, New Product Sales Development at GfK MRI)..

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  • Technology 3 min
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    When will Belgians embrace mobile payment?

    The use of mobile payment is in its infancy in Belgium, yet awareness is relatively..

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  • Technology 2 min
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    Paying with wearables: the journey from skepticism to use

    With the launch of Apple Watch looming, wearable devices are garnering more attention..

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