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  • Consumer Goods 1 min
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    Brand Equity and the New Language of Relationship Marketing

    As they do with people, consumers form concrete relationships with products and..

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  • Consumer Goods 3 min
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    Will Online Advertising Ever Be Accurate?

    We are used to the idea that online advertising is increasingly personalized and amended..

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  • Technology 4 min
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    Gamification – the game and beyond!

    Gamification is a frequently-used term, yet its actual use and application has, until..

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  • Consumer Goods 1 min
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    Consumers Key to Future Chinese Growth

    This week’s GDP growth figures from China confirmed a trend towards cooling growth in the..

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  • Trends and forecasting 2 min
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    Finding the Right Phone at the Right Price

    Two years ago my Mum upgraded her mobile phone from a basic feature phone to one that..

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  • Consumer Goods 2 min
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    Difficult to be different – can we change even if we want to?

    One of the subjects often addressed in conference papers, or in worthy articles is the..

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  • Technology 2 min
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    Six Tips to Improve Kiosk Usability and Adoption

    Kiosk interfaces are challenging for designers because they must anticipate and..

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  • Technology 3 min
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    Pulling a push door: is efficient design also the preferred one?

    If you ever found yourself in the depicted situation, you must remember the embarrassment..

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  • Technology 7 min
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    How technology, innovators and serial disruptors are shaping the future of the media industry

    This post is based on an expert panel discussion with Jon Block (ITV), Ed Couchman..

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  • Technology 3 min
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    Unified communications & collaboration solutions

    As employees demand and use an increasingly wide variety of communications tools,..

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