You are on the global GfK website. Visit our local website for more offerings and information in your country.
As they do with people, consumers form concrete relationships with products and brands...
We are used to the idea that online advertising is increasingly personalized and amended..
Gamification is a frequently-used term, yet its actual use and application has, until..
Two years ago my Mum upgraded her mobile phone from a basic feature phone to one that..
One of the subjects often addressed in conference papers, or in worthy articles is the..
Kiosk interfaces are challenging for designers because they must anticipate and..
If you ever found yourself in the depicted situation, you must remember the embarrassment..
This post is based on an expert panel discussion with Jon Block (ITV), Ed Couchman..
As employees demand and use an increasingly wide variety of communications tools,..