An escalating cost-of-living crisis is set to create critical challenges for the Consumer..

It may be counterintuitive to expect consumers to pay premium prices for high-performance..

The grip of Covid-19 might have loosened on global consumers, but many are still living..

The world has seen extraordinary and accelerated transformation prompted by the pandemic...

Brand is a word often confined to a sub-discipline of marketing. At its most basic..

More than just a hygiene check, it’s crucial for a company’s success to build a purpose..

Escalating levels of inflation are already having a significant impact on both businesses..

What is driving increasing numbers of people to opt for smart devices as alternatives to..

Editor's Note: This blog post has been updated and was originally published in November..

Sustainability has become a necessity rather than a ‘nice to have’ for the consumer..

Looking to stop deceleration in the consumer technology & durables sector? As both value..

Anticipating a new era of fact-based marketing

Is there any doubt left that product and..

Understand the four key phases of the journey: purchase trigger, search, moment of..

‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new..

Truly understand the every factor that influences consumers’ final decision at the moment..

Getting insight into which touchpoints drive the best ROI for your brand

To maximize..

Key insight: UK consumers replace tech products long before they’re broken or obsolete

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