The grip of Covid-19 might have loosened on global consumers, but many are still living..

2022 was characterized by several challenges that significantly impacted global markets. ..

Pandemic lockdowns may be a fading memory in many countries, but consumers around the..

It may be counterintuitive to expect consumers to pay premium prices for high-performance..

The world has seen extraordinary and accelerated transformation prompted by the pandemic...

Brand is a word often confined to a sub-discipline of marketing. At its most basic..

More than just a hygiene check, it’s crucial for a company’s success to build a purpose..

Escalating levels of inflation are already having a significant impact on both businesses..

What is driving increasing numbers of people to opt for smart devices as alternatives to..

Editor's Note: This blog post has been updated and was originally published in November..

Looking to stop deceleration in the consumer technology & durables sector? As both value..

Anticipating a new era of fact-based marketing

Is there any doubt left that product and..

Understand the four key phases of the journey: purchase trigger, search, moment of..

‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new..

Truly understand the every factor that influences consumers’ final decision at the moment..

Getting insight into which touchpoints drive the best ROI for your brand

To maximize..

Key insight: UK consumers replace tech products long before they’re broken or obsolete

..