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  • Retail 2 min
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    What makes us want to look good?

    On average, we spend 4 hours a week on bathing, shaving, getting dressed, doing our..

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  • Technology 2 min
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    Is it a Netflix world after all?

    Netflix’s recent announcement of their international expansion in 2016 is not..

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  • Innovation and Digital 2 min
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    The Internet of Things: GfK commentary from CES 2016

    Didn’t have a chance to attend CES 2016? Lucky for you, four of our experts: Rob..

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  • Consumer Goods 1 min
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    The Peruvian Shopper

    If one wants to assess opportunities for innovation or re-launching in the Peruvian..

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  • Consumer Goods 3 min
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    As curious as the dark side of the individual

    Segmentations can be an incredibly powerful tool for businesses, providing strong..

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