Today, sales management is increasingly driven by promotions, product launches and..
Brands want to know where, how, and why consumers make final purchase on products, so..
Back-to-school’ has shown growth, due to price increases and despite a drop in larger..
Over the last 10 years, the media landscape has been hit by a full-blown digital..
As a marketer of durable goods, your likely mission is to build brand image, optimize..
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