It’s not a surprise – for many retailers, their Christmas season performance is the..
Today, sales management is increasingly driven by promotions, product launches and..
Brands want to know where, how, and why consumers make final purchase on products, so..
Point of Sales (POS) data tells you what consumers buy as well as when and..
Back-to-school’ has shown growth, due to price increases and despite a drop in larger..
Over the last 10 years, the media landscape has been hit by a full-blown digital..
With many ways to get your brand’s message to consumers, a common question for businesses..
As a marketer of durable goods, your likely mission is to build brand image, optimize..