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  • Retail 3 min
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    Peak season sales 2019: Retail lessons learned

    It’s not a surprise – for many retailers, their Christmas season performance is the..

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  • Point of sales tracking 2 min
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    6 reasons why your sales management needs weekly POS data

    Today, sales management is increasingly driven by promotions, product launches and..

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  • Technology 3 min
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    How do Indian TV consumers make their final purchase?

    Brands want to know where, how, and why consumers make final purchase on products, so..

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  • Consumer Goods 3 min
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    What triggers the consumer journey in India?

    What is POS?

    Point of Sales (POS) data tells you what consumers buy as well as when..

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  • Consumer Goods 2 min
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    How Key Account Data helps you win at MediaSaturn

    Key Account Data enhances POS reporting

    We recently announced a partnership with the..

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  • Retail 2 min
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    Back-To-School - revenue growth, despite delayed sales

    Back-to-school’ has shown growth, due to price increases and despite a drop in larger..

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  • Media measurement 2 min
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    Re-evaluate, optimize, innovate: Rethinking ROI for your media mix

    Over the last 10 years, the media landscape has been hit by a full-blown digital..

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  • Technology 3 min
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    Advertising budget: How should you invest yours?

    With many ways to get your brand’s message to consumers, a common question for..

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  • Consumer Goods 3 min
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    From “mission impossible” to “mission accomplished”: How tech manufacturers can maximize the media mix

    As a marketer of durable goods, your likely mission is to build brand image, optimize..

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