Insights, Data Science & Analysis Blog | GfK

GfK Insights Blog

We provide expert industry opinion, insights and trends to help companies make better business decisions.

Archive March 2020

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Media measurement 2 min
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The power of cross-platform video advertising

Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD or..
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Retail 4 min
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When reality hits: COVID-19 impact on retail

Last week, we discussed the impact of COVID-19 on the tech market and it was tempting to..
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