Insights, Data Science & Analysis Blog | GfK | Brand Insights

GfK Insights Blog

We provide expert industry opinion, insights and trends to help companies make better business decisions.

Category Brand insights

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Brand Insights 3 min
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How brands can win consumers’ hearts in the new marketplace

In times of great need and uncertainty, consumers expect more from brands, and may be..
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Brand Insights 2 min
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5 tips to measure brand performance in the new abnormal

As businesses continue to grapple with the coronavirus crisis, brands and marketers have..
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Marketing Effectiveness 2 min
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Rebuilding brands in the new abnormal

For years, consumers have been choosing brands for a range of reasons such as relevance,..
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