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In FMCG, Private Labels are key in providing a differentiated offering and richer..
Misalignment of sales and marketing strategy is often exacerbated in an omnichannel world..
Although businesses and households in every corner of the globe are feeling the..
The role of marketing is often misunderstood and undervalued, yet its remit is now..
Delivering an omnipresent brand is a great challenge. By adapting the customer experience..
Aoife McDonald is Strategic Marketing Director for Europe and Russia at Kerry Group, the..
Accounting for just 10% of global brands, Power Brands might look like a rare breed at..
Climate change denial is fading fast among global consumers, yet one form of..
By liberating brand power through proper integration, cultural change and technology,..
Countries around the world are experiencing the highest rate of inflation for decades,..
The world has seen extraordinary and accelerated transformation prompted by the pandemic...
Brand is a word often confined to a sub-discipline of marketing. At its most basic..
More than just a hygiene check, it’s crucial for a company’s success to build a purpose..
In times of great need and uncertainty, consumers expect more from brands, and may be..
As businesses continue to grapple with the coronavirus crisis, brands and marketers have..
For years, consumers have been choosing brands for a range of reasons such as relevance,..