Technology Products & Durables

Learn about the latest trends and insights happening in the technology products & durables industry

An industry in flux

The Technology Products and Durables sector faces massive challenges in 2022. After huge growth during the pandemic, it now sees a marked deceleration, exacerbated by inflationary pressures and geopolitical instability.

Despite the uncertainty, there’s still growth to be found for smart brands and retailers. The new product trends and changes in consumer preferences bear opportunities. To stake your claim you just need to know where to look.

-4.4%

USD sales values in 2022 (TCG Global January - April 2022)

+23%

price growth of T&D products Jan ’22 vs. Jan ’20 (GfK Market Intelligence: Sales Tracking)

+32%

sales growth by premium brands in 2021 (GfK Market Intelligence: Sales Tracking)

GfK: A trusted partner to the world’s biggest Technology Product & Durables brands

With the world’s most robust point of sale (POS) network, and global, long-term panel studies, GfK has the data needed to help you understand your market, brand, and consumer better than ever. With GfK, global partners like Samsung, Haier, Lenovo, and more are empowered to make better business decisions, faster.

GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.

Andrew Line

Head of Consumer PC & Visuals 4P Lenovo UK and Ireland (2019)

Video

Human vs AI: Can ChatGPT outsmart a CMO?

GfK’s CMO goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends and how marketing leaders should pivot based on them. Who will come out on top – human or AI?

Watch the debate

Webinar

On-demand State of Consumer Tech and Durables Webinar: Next stop recovery?

While last year’s challenges continue to affect the market, our intelligence suggests that the worst might be over. Our experts share what's going on in the market — and what's coming next. 

Watch now