An industry in flux
The Technology Products and Durables sector faces massive challenges in 2022. After huge growth during the pandemic, it now sees a marked deceleration, exacerbated by inflationary pressures and geopolitical instability.
Despite the uncertainty, there’s still growth to be found for smart brands and retailers. The new product trends and changes in consumer preferences bear opportunities. To stake your claim you just need to know where to look.
GfK: A trusted partner to the world’s biggest Technology Product & Durables brands
With the world’s most robust point of sale (POS) network, and global, long-term panel studies, GfK has the data needed to help you understand your market, brand, and consumer better than ever. With GfK, global partners like Samsung, Haier, Lenovo, and more are empowered to make better business decisions, faster.
GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.Andrew LineHead of Consumer PC & Visuals 4P Lenovo UK and Ireland (2019)