Technology Products & Durables

Learn about the latest trends and insights happening in the technology products & durables industry

An industry in flux

The Technology Products and Durables sector faces massive challenges in 2022. After huge growth during the pandemic, it now sees a marked deceleration, exacerbated by inflationary pressures and geopolitical instability.

Despite the uncertainty, there’s still growth to be found for smart brands and retailers. The new product trends and changes in consumer preferences bear opportunities. To stake your claim you just need to know where to look.

-4.4%

USD sales values in 2022 (TCG Global January - April 2022)

+23%

price growth of T&D products Jan ’22 vs. Jan ’20 (GfK Market Intelligence: Sales Tracking)

+32%

sales growth by premium brands in 2021 (GfK Market Intelligence: Sales Tracking)

GfK: A trusted partner to the world’s biggest Technology Product & Durables brands

With the world’s most robust point of sale (POS) network, and global, long-term panel studies, GfK has the data needed to help you understand your market, brand, and consumer better than ever. With GfK, global partners like Samsung, Haier, Lenovo, and more are empowered to make better business decisions, faster.

GfK’s weekly data helps us to adjust forecasts and promotions rapidly, and to plan for crucial sales periods. It allows us to act based on what feels like live data, giving us increased visibility to maximize our business.

Andrew Line

Head of Consumer PC & Visuals 4P Lenovo UK and Ireland (2019)

Webinar

Unlock growth for the next 3 years, today

Join us on September 28, at 10:00/15:00 CET, as we uncover the mega-trends driving Tech and Durables sales in 2024 and beyond.

Join the webinar

Report

///CMO Outlook Index

Get to know the health of marketing and its impact on business with the CMO Outlook Index, based on a global survey of more than 600 marketing leaders.

Video

Human vs AI: Can ChatGPT outsmart a CMO?

GfK’s CMO goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends and how marketing leaders should pivot based on them. Who will come out on top – human or AI?

Watch the debate

Header-Scaling-with-customer-success-management-mirror

Article

Data-driven Customer-centricity: The Secret Recipe of Business Success

With customers four times more likely to buy from a competitor – and willing to pay them up to 10% more – delivering delightful service alongside an irresistible product is no longer just a ‘nice-to-have’.

Find out more