What consumers want & need
Understand the complex motives and forces influencing consumer purchases
Leverage generations to grow your brands
Generational forces drive brand loyalty and purchase for almost every category. Find out how to leverage these essential lenses.
Be ready for a new era in consumer health
Around the world, more consumers are taking ownership of their well-being. But which health trends will stick, and which will fall away?
Get inside the Gen Z enigma to master their complex attitudes toward privacy, personalization, and other trends.
How are consumers worldwide taking charge of their health and well-being in uncertain times?
