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What consumers want & need

Understand the complex motives and forces influencing consumer purchases

Uncertain times, volatile markets

Consumers have grown more complex in their thinking and needs - challenging marketers to dig deeper into people's motivations and concerns. Bringing these richer insights to everyday decisions is the new gold standard for growth.

Consumer behaviour- datapoints

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Consumer Behavior: datapoints to watch and why

Take on market uncertainty with clear consumer insights

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Explore the major trends shaping consumers' demands

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