
Understand the complex motives and forces influencing consumer purchases
Uncertain times, volatile markets
Consumers have grown more complex in their thinking and needs - challenging marketers to dig deeper into people's motivations and concerns. Bringing these richer insights to everyday decisions is the new gold standard for growth.

Inside the minds of remote workers
How can Consumer Tech and Durables brands connect with today's stressed but newly empowered remote workers?

Inside the minds: Tech Skeptics
Not all tech consumers are early adopters - but understanding even wary buyers is crucial for success
Explore the major trends shaping consumers' demands

Get inside the Gen Z enigma to master their complex attitudes toward privacy, personalization, and other trends.

How are consumers worldwide taking charge of their health and well-being in uncertain times?
