Press

Environmental appeal ‘not enough’ to convert non-luxury buyers to EVs

In the latest Green Gauge® study from GfK Consumer Life, more than half the U.S. population (53%) ...

“It’s still the economy, stupid”: U.S. consumers’ #1 worry is the same as it was 50 years ago, but ...

New global GfK report shows that 78 percent of marketing leaders see opportunity in long-term ...

Campaign Amplifier gives marketers a richer understanding of advertising effectiveness on Meta ...

NIQ and GfK complete combination, creating the world’s leading consumer intelligence company

GfK has entered into an agreement to sell its European Consumer Panel (GfK CP) business to YouGov ...

NIQ and GfK receive clearance for their planned combination from the European Commission.

Has guided engagements with Fortune 500 clients in CPG, QSR

Compared to global levels, Americans are less likely to trust the government, news, social media, ...

Joins growing California contingent with focus on tech, digital media, automotive, and other ...

New research points to opportunity for stronger brand differentiation around purpose-driven ...

Team from CUNY’s College of Staten Island claims $5,000 grand prize, presentation at Insights ...

47% of those affected plan to postpone buying for over 1 year; Non-Luxury, Millennial purchasers ...

Demand for premium devices grows, but overall purchases decline

Quiros will help manufacturer clients leverage GfK POS data for smarter, consumer-relevant strategy ...

Environmental concern is a minor factor in driving purchase intention

These are GfK’s global findings ahead of CES 2023.

May suppress EV sales, driving buyers to delay purchases or revert to hybrids, gas-powered engines

Wright has held key category management, product development roles during 15 years in the industry

Winning team gets $5,000 grand prize, presentation slot at Insights Association’s Annual Conference ...

But purpose campaigns have deeper emotional, motivational effects on Gen Z, Millennials

According to new study, 44% of Millennials feel that green alternatives “just don’t work as well”

Has held strategic brand, digital roles in automotive, media-entertainment, technology, and ...

Will bring gold-standard consumer trend insights to brands across industries

Above-MSRP prices and economic uncertainty are driving key auto intenders to consider used options ...

GfK Consumer Life celebrates a quarter century of trend study with look back to 1997

Industry veteran brings over 25 years of experience in TV and digital research, audience insights, ...

Brings ad tech, software experience from Microsoft, TubeMogul, and Samba TV

Analysis compared 21 panels from three major providers; new quality-control regimen can reduce bias ...

In GfK AutoMobility™ analysis, “above-list” purchasers are almost three times as likely to say they ...

New analysis of GfK/CMO Council study shows data management, accessibility are ongoing challenges

Collaboration with Goodvertising Agency reveals value of “transformational” campaigns – making ...

New Jersey Institute of Technology team developed predictive analyses to make online shopping more ...

Nearly 6 out of 10 US adults reported an interest in cannabis-infused products, according to ...

Seasoned leader will ensure alignment of sales strategy with key accounts

New GfK AutoMobility™ research shows women, non-luxury, and older intenders are ready to hold out ...

New weekly reporting shows Middle Atlantic led in 2021 unit and dollar growth

Undergraduate teams vie for $5,000 prize by developing shopper marketing innovations

New study shows American women have confidence in their skills but still face inequities in many ...

Roughly half will wait for the exact model and features they had selected – with many saying they ...

Brands, planners can target FMCG buyers with unmatched precision

Acting on growing concerns over employee health, GfK will not present in person at CES 2022 in Las ...

“Glamour Green” consumers represent a new approach to environmental concern, driven in part by ...

Female “intenders,” those from lower-income households are more likely to be unfamiliar with EVs

GfK AutoMobility™ shares insights on electric vehicles, autonomous driving, “green” car traits

In hackathon competition, undergraduates will leverage diverse data sets as they vie for $5,000 ...

New insights from the LGBTQ and Gender Identity Study underscore the importance and influence of ...

Real-time platform will reveal targeted “dark marketing” campaigns, deliver competitive advantage

In just two months, key consumer groups have become more likely to “hang tough” during out of ...

62% of consumers have tried DTC brands since March; 40% expect to buy more DTC as lockdowns end

Hesitance to make moves regarding job, family, education may set back major financial decisions, ...

Has guided consumer insights teams servicing global companies in CPG, retail, financial services

Offers guidance for strategic planning and predictions in one interactive source

Unit sales of gaming notebooks saw 25% upticks

New GfK research shows online influences rising, with dramatic differences by category

New GfK AutoMobility™ research shows 18-to-29 age group is more likely to opt for a different car, ...

Découvrez les éléments clés du partenariat stratégique entre Haier Europe et GfK.

Read more about this strategic partnership between Haier Europe and GfK.

Just-launched segments give media planners access to today’s most talked-about auto buyers

New GfK survey shows 18-to-35 age group is more likely to say “green” brands have altruistic ...

More than 2 in 3 Americans support these causes and communities

Will profile new “Citizen Shopper” during “State of Retail and the Consumer” panel

New GfK study also shows that vaccinated people are thinking and acting differently than ...

Lockdowns spur a 12% rise in unit sales -- latest GfK POS data

Nearly 17 million ‘CannaBoomers’ turning to cannabis for physical and mental health benefits

One year after lockdowns began, consumers still love brands – but loyalty may be up for grabs

Experts from Kia, Team One acted as judges for 10-day competition focused on electric vehicle ...

Desire for EVs has grown 150% in just two years among these key buyer groups – GfK AutoMobility™

Provides marketers with full transparency into the modeling process, streamlining activation

New framework bridges the gap between consumer attitudes and actual behavior to measure brand ...

For its AutoMobility™ research, GfK interviews over 20,000 verified auto intenders every month

Undergraduate teams will draw on data science, analytics as they vie for $5,000 prize

GfK identifies three trends driving this year's peak season

Latest COVID-19 study reveals Millennials are 73% more likely to spend more, 39% more likely to ...

MRI-Simmons’ National Cannabis Study reveals ‘COVID Cannabis Consumers’ turning to Marijuana, CBD, ...

In new GfK Consumer Pulse research, plans for upcoming holidays focus on staying local, buying ...

GfK Consumer Life study shows that COVID-19 has not diminished consumers’ passion for “green” ...

‘Bounce-Back’ and ‘Live & Learn’ segments driving back-to-school and return-to-business choices

From computers to snacks, families have been spending on at-home schooling needs – and they plan to ...

Based on daily refreshed research, models also enable high-accuracy targeting of used-car intenders

GfK AutoMobility™ data shows that 0% financing, free maintenance offers are swaying hesitant buyers

New GfK research also shows that, while all US adults prefer a hybrid schooling model, more parents ...

New GfK research points to three game-changing trends that have gained momentum during the virus ...

Latest Sports Fan Study provides insight into the attitudes and behaviors of Sports Deprived” ...

In new GfK research, 71% of those who gathered in groups said they ignored distancing guidelines ...

New research from GfK shows that consumers are paying close attention to the moves brands make at ...

In wake of COVID-19, number of Nervous Americans is increasing

Essential topics to address will include protection of workers, consumers – GfK Consumer Pulse ...

Preliminary POS data track a remarkable comeback in unit, sales volume – after a drop of almost 50% ...

Consumers think online, in-person sellers should follow protocols, offer special services

GfK and Dstillery announce the availability of the most relevant and dynamic Auto Intender ad ...

While most of the US remains on some form of lockdown this week, many Americans say they still have ...

In new GfK research, US consumers cannot seem to decide if brands are uplifting the cause – or ...

New report provides insight into the attitudes and behaviors of ‘Nervous’ and ‘Accepting’ ...

Study shows that 22% of all US adults – over 55 million people – now use cannabis.

The Leader stores will provide directional insights to help the industry cope with today’s economic ...

Tapping into today’s elevated concerns about viruses like COVID-19 – as well as other airborne ...

The COVID-19 crisis will delay many new-vehicle purchases and leases – but nearly half of potential ...

Just-released research from GfK shows that the novel Coronavirus (also known as COVID-19) will have ...