These are GfK’s global findings ahead of CES 2024.
Read moreEnvironmental appeal ‘not enough’ to convert non-luxury buyers to EVs
Read moreIn the latest Green Gauge® study from GfK Consumer Life, more than half the U.S. population (53%) ...
Read more“It’s still the economy, stupid”: U.S. consumers’ #1 worry is the same as it was 50 years ago, but ...
Read moreNew global GfK report shows that 78 percent of marketing leaders see opportunity in long-term ...
Read moreCampaign Amplifier gives marketers a richer understanding of advertising effectiveness on Meta ...
Read moreNIQ and GfK complete combination, creating the world’s leading consumer intelligence company
Read moreGfK has entered into an agreement to sell its European Consumer Panel (GfK CP) business to YouGov ...
Read moreNIQ and GfK receive clearance for their planned combination from the European Commission.
Read moreHas guided engagements with Fortune 500 clients in CPG, QSR
Read moreCompared to global levels, Americans are less likely to trust the government, news, social media, ...
Read moreJoins growing California contingent with focus on tech, digital media, automotive, and other ...
Read moreNew research points to opportunity for stronger brand differentiation around purpose-driven ...
Read moreTeam from CUNY’s College of Staten Island claims $5,000 grand prize, presentation at Insights ...
Read more47% of those affected plan to postpone buying for over 1 year; Non-Luxury, Millennial purchasers ...
Read moreDemand for premium devices grows, but overall purchases decline
Read moreQuiros will help manufacturer clients leverage GfK POS data for smarter, consumer-relevant strategy ...
Read moreEnvironmental concern is a minor factor in driving purchase intention
Read moreThese are GfK’s global findings ahead of CES 2023.
Read moreMay suppress EV sales, driving buyers to delay purchases or revert to hybrids, gas-powered engines
Read moreWright has held key category management, product development roles during 15 years in the industry
Read moreWinning team gets $5,000 grand prize, presentation slot at Insights Association’s Annual Conference ...
Read moreBut purpose campaigns have deeper emotional, motivational effects on Gen Z, Millennials
Read moreAccording to new study, 44% of Millennials feel that green alternatives “just don’t work as well”
Read moreHas held strategic brand, digital roles in automotive, media-entertainment, technology, and ...
Read moreWill bring gold-standard consumer trend insights to brands across industries
Read moreAbove-MSRP prices and economic uncertainty are driving key auto intenders to consider used options ...
Read moreGfK Consumer Life celebrates a quarter century of trend study with look back to 1997
Read moreIndustry veteran brings over 25 years of experience in TV and digital research, audience insights, ...
Read moreBrings ad tech, software experience from Microsoft, TubeMogul, and Samba TV
Read moreAnalysis compared 21 panels from three major providers; new quality-control regimen can reduce bias ...
Read moreIn GfK AutoMobility™ analysis, “above-list” purchasers are almost three times as likely to say they ...
Read moreNew analysis of GfK/CMO Council study shows data management, accessibility are ongoing challenges
Read moreCollaboration with Goodvertising Agency reveals value of “transformational” campaigns – making ...
Read moreNew Jersey Institute of Technology team developed predictive analyses to make online shopping more ...
Read moreNearly 6 out of 10 US adults reported an interest in cannabis-infused products, according to ...
Read moreSeasoned leader will ensure alignment of sales strategy with key accounts
Read moreNew GfK AutoMobility™ research shows women, non-luxury, and older intenders are ready to hold out ...
Read moreNew weekly reporting shows Middle Atlantic led in 2021 unit and dollar growth
Read moreUndergraduate teams vie for $5,000 prize by developing shopper marketing innovations
Read moreNew study shows American women have confidence in their skills but still face inequities in many ...
Read moreRoughly half will wait for the exact model and features they had selected – with many saying they ...
Read moreBrands, planners can target FMCG buyers with unmatched precision
Read moreActing on growing concerns over employee health, GfK will not present in person at CES 2022 in Las ...
Read more“Glamour Green” consumers represent a new approach to environmental concern, driven in part by ...
Read moreFemale “intenders,” those from lower-income households are more likely to be unfamiliar with EVs
Read moreGfK AutoMobility™ shares insights on electric vehicles, autonomous driving, “green” car traits
Read moreIn hackathon competition, undergraduates will leverage diverse data sets as they vie for $5,000 ...
Read moreNew insights from the LGBTQ and Gender Identity Study underscore the importance and influence of ...
Read moreReal-time platform will reveal targeted “dark marketing” campaigns, deliver competitive advantage
Read moreIn just two months, key consumer groups have become more likely to “hang tough” during out of ...
Read more62% of consumers have tried DTC brands since March; 40% expect to buy more DTC as lockdowns end
Read moreHesitance to make moves regarding job, family, education may set back major financial decisions, ...
Read moreHas guided consumer insights teams servicing global companies in CPG, retail, financial services
Read moreOffers guidance for strategic planning and predictions in one interactive source
Read moreUnit sales of gaming notebooks saw 25% upticks
Read moreNew GfK research shows online influences rising, with dramatic differences by category
Read moreNew GfK AutoMobility™ research shows 18-to-29 age group is more likely to opt for a different car, ...
Read moreDécouvrez les éléments clés du partenariat stratégique entre Haier Europe et GfK.
Read moreRead more about this strategic partnership between Haier Europe and GfK.
Read moreJust-launched segments give media planners access to today’s most talked-about auto buyers
Read moreNew GfK survey shows 18-to-35 age group is more likely to say “green” brands have altruistic ...
Read moreMore than 2 in 3 Americans support these causes and communities
Read moreWill profile new “Citizen Shopper” during “State of Retail and the Consumer” panel
Read moreNew GfK study also shows that vaccinated people are thinking and acting differently than ...
Read moreLockdowns spur a 12% rise in unit sales -- latest GfK POS data
Read moreNearly 17 million ‘CannaBoomers’ turning to cannabis for physical and mental health benefits
Read moreOne year after lockdowns began, consumers still love brands – but loyalty may be up for grabs
Read moreExperts from Kia, Team One acted as judges for 10-day competition focused on electric vehicle ...
Read moreDesire for EVs has grown 150% in just two years among these key buyer groups – GfK AutoMobility™
Read moreProvides marketers with full transparency into the modeling process, streamlining activation
Read moreNew framework bridges the gap between consumer attitudes and actual behavior to measure brand ...
Read moreFor its AutoMobility™ research, GfK interviews over 20,000 verified auto intenders every month
Read moreUndergraduate teams will draw on data science, analytics as they vie for $5,000 prize
Read moreGfK identifies three trends driving this year's peak season
Read moreLatest COVID-19 study reveals Millennials are 73% more likely to spend more, 39% more likely to ...
Read moreMRI-Simmons’ National Cannabis Study reveals ‘COVID Cannabis Consumers’ turning to Marijuana, CBD, ...
Read moreIn new GfK Consumer Pulse research, plans for upcoming holidays focus on staying local, buying ...
Read moreGfK Consumer Life study shows that COVID-19 has not diminished consumers’ passion for “green” ...
Read more‘Bounce-Back’ and ‘Live & Learn’ segments driving back-to-school and return-to-business choices
Read moreFrom computers to snacks, families have been spending on at-home schooling needs – and they plan to ...
Read moreBased on daily refreshed research, models also enable high-accuracy targeting of used-car intenders
Read moreGfK AutoMobility™ data shows that 0% financing, free maintenance offers are swaying hesitant buyers
Read moreNew GfK research also shows that, while all US adults prefer a hybrid schooling model, more parents ...
Read moreNew GfK research points to three game-changing trends that have gained momentum during the virus ...
Read moreLatest Sports Fan Study provides insight into the attitudes and behaviors of Sports Deprived” ...
Read moreIn new GfK research, 71% of those who gathered in groups said they ignored distancing guidelines ...
Read moreNew research from GfK shows that consumers are paying close attention to the moves brands make at ...
Read moreIn wake of COVID-19, number of Nervous Americans is increasing
Read moreEssential topics to address will include protection of workers, consumers – GfK Consumer Pulse ...
Read morePreliminary POS data track a remarkable comeback in unit, sales volume – after a drop of almost 50% ...
Read moreConsumers think online, in-person sellers should follow protocols, offer special services
Read moreGfK and Dstillery announce the availability of the most relevant and dynamic Auto Intender ad ...
Read moreWhile most of the US remains on some form of lockdown this week, many Americans say they still have ...
Read moreIn new GfK research, US consumers cannot seem to decide if brands are uplifting the cause – or ...
Read moreNew report provides insight into the attitudes and behaviors of ‘Nervous’ and ‘Accepting’ ...
Read moreStudy shows that 22% of all US adults – over 55 million people – now use cannabis.
Read moreThe Leader stores will provide directional insights to help the industry cope with today’s economic ...
Read moreTapping into today’s elevated concerns about viruses like COVID-19 – as well as other airborne ...
Read moreThe COVID-19 crisis will delay many new-vehicle purchases and leases – but nearly half of potential ...
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