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  • 3 min
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    How market research is staying relevant in the digital ecosystem

    Leading our Customer and Audience Activation unit, Niko Waesche sat down with Eyeota..

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  • POS Tracking 3 min
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    Taking an insights-driven approach to marketing smartphones

    It has been a full decade since the launch of the first iPhone, and it's easy to..

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  • Online pricing intelligence 1 min
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    The first three steps to getting your online pricing decisions right

    With saving money the number one reason that consumers shop online, retailers need to..

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  • Technology 2 min
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    Digital disruption: Will Hyper-Connected Consumers revolutionize the rural market trends in India?

    Today we are living in a digitally connected world ruled by the millennials,..

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  • Media measurement 2 min
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    A new wrinkle in over-the-top TV services: vMVPDs not so virtual anymore

    In the ever-changing world of delivering video to TVs and homes, real bellwether..

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  • Consumer Goods 2 min
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    4 things your brand is missing out on without an online store finder

    According to a 2017 study on ecommerce trends, 61% of shoppers are more likely to..

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  • Consumer panels 2 min
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    Curating an answer to deeper consumer understanding through data

    This post was co-authored by Natasha Stevens and Michelle Morgan

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  • Mobile 3 min
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    How is the smartphone transforming brick and mortar retail?

    When we think about how smartphones have changed the retail landscape, it often..

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  • Point of sales tracking 2 min
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    Retail Trend Monitor 2017: Technology will make the difference in retail

    Changes in the retail landscape, driven in part by the mobile revolution and resulting..

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  • 2 min
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    3 things to stop doing if you want to grow your brand

    Brands are wild and unpredictable, like animals.  If you want to study them, you need..

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  • Technology 3 min
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    Advertising budget: How should you invest yours?

    With many ways to get your brand’s message to consumers, a common question for..

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  • Mobile 3 min
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    Discovering the era of Hyper-Connected Consumers in India

    The lifestyles of people are changing enormously due to digitalization, and businesses..

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  • 2 min
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    Trade iteration for innovation and break the mold of your brand

    There must be a reason why the same Broadway shows get revived, again and again. Why..

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