Insights, Data Science & Analysis Blog | GfK | archive-2017-08

GfK Insights Blog

We provide expert industry opinion, insights and trends to help companies make better business decisions.

Archive August 2017

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POS Tracking 3 min
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Taking an insights-driven approach to marketing smartphones

It has been a full decade since the launch of the first iPhone, and it's easy to forget..
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Mobile 3 min
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How is the smartphone transforming brick and mortar retail?

When we think about how smartphones have changed the retail landscape, it often revolves..
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Technology 3 min
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Advertising budget: How should you invest yours?

With many ways to get your brand’s message to consumers, a common question for businesses..
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