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  • Consumer Goods 2 min
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    The Awakening of Animal Anthropomorphism

    As reported in the Journal of Current Biology,  dogs are far more attuned to human..

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  • Trends and forecasting 2 min
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    China: smartphone market domination...but at what cost?

    Famous for its Great Wall, giant pandas, terracotta warriors and one-child policy, there..

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  • Consumer Goods 2 min
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    Coke Invests in the Power of Stories

    In November 2013, The Coca-Cola Company generated plenty of excitement with the launch of..

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  • Consumer Goods 1 min
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    How to target multi-channel consumers

    The amount of time that consumers spend online has been rising for years. That’s not..

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  • Technology 1 min
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    Unlocking the Future Connected Home

    Once a novelty for the wealthy and tech-savvy, the “smart” home is now becoming..

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  • Consumer Goods 1 min
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    Grain-Free: The Pet Industry’s Formula for Health

    In the latest evidence that natural alternatives are driving the pet food market, GfK..

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  • Consumer Goods 2 min
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    Big Opportunities from Thinking Small

    While many mature markets are recovering from economic crisis at the macro level,..

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  • Consumer Goods 2 min
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    From Depths of Winter, Good News for Brands

    To those who think a little Polar Vortex would knock New Yorkers off their fashion game,..

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  • Trends and forecasting 3 min
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    The King is dead, long live the King.

    The phrase, “Cash is King” no longer applies in my house. The product development and..

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  • Consumer Goods 1 min
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    Raising a Glass to Great Values-Based Branding in South Africa

    A recent example from South Africa showcased that good alignment between brand values and..

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  • Trends and forecasting 2 min
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    2014 major consumer trends – and how they affect Automotive

    Each year, GfK’s Consumer Trends researchers ask more than 40,000 consumers around the..

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  • Technology 3 min
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    Social media and the Sochi Olympics - Part one

    Ambush marketing is giving Olympic Partners a run for their money, thanks to social media.

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