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In November 2013, The Coca-Cola Company generated plenty of excitement with the launch of..
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Once a novelty for the wealthy and tech-savvy, the “smart” home is now becoming..
In the latest evidence that natural alternatives are driving the pet food market, GfK..
While many mature markets are recovering from economic crisis at the macro level,..
To those who think a little Polar Vortex would knock New Yorkers off their fashion game,..
The phrase, “Cash is King” no longer applies in my house. The product development and..
A recent example from South Africa showcased that good alignment between brand values and..
Each year, GfK’s Consumer Trends researchers ask more than 40,000 consumers around the..
Ambush marketing is giving Olympic Partners a run for their money, thanks to social media.
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