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  • Marketing Effectiveness 3 min
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    The winning formula for advertising around big sports events

    We ran different ad tests during the World Cup, including using biometric testing on..

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  • Advertising 1 min
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    Why are big advertisers still getting this wrong?

    We ran a test recently on some ads that were airing in the UK during the World Cup,..

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  • Point of sales tracking 3 min
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    Ready for the next Black Friday? Never before seen sales peaks in Latin America

    Promotional events change traditional seasonality and strongly concentrate sales

    ..

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  • Technology 2 min
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    3 key requirements for an optimal online pricing tool

    The secret to choosing an online pricing tool that delivers real value

    We are..

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