Insights, Data Science & Analysis Blog | GfK

GfK Insights Blog

We provide expert industry opinion, insights and trends to help companies make better business decisions.

Archive July 2018

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Marketing Effectiveness 3 min
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The winning formula for advertising around big sports events

We ran different ad tests during the World Cup, including using biometric testing on 21..
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Advertising 1 min
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Why are big advertisers still getting this wrong?

We ran a test recently on some ads that were airing in the UK during the World Cup, all..
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Point of sales tracking 3 min
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Ready for the next Black Friday? Never before seen sales peaks in Latin America

Promotional events change traditional seasonality and strongly concentrate sales

..
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Technology 2 min
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3 key requirements for an optimal online pricing tool

The secret to choosing an online pricing tool that delivers real value

We are inundated..
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