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Automotive

Learn about the latest trends and insights happening in the automotive industry

Industry disruption continues

The auto industry has faced a challenging few years. While there were hopes for recovery in 2022, vehicle shortages, supply chain disruption, and inflation concerns continue to impact sales and production.

Despite today’s uncertainty, there’s still growth to be found for smart brands and manufacturers. The focus on technology, along with the advancement of electric vehicles, continues to excite auto intenders. To find opportunity, you just need to understand what’s driving your market.

47%

Auto intenders will delay purchase until their exact model and features are available (GfK AutoMobility™ 2021 AutoTech Insights Report)

61%

Aspiration & status is driving electric vehicle interest (GfK AutoMobility™ 2021 AutoTech Insights Report)

+50%

Auto intenders would not consider a vehicle if it does not offer the technology they desire (GfK AutoMobility™ 2021 AutoTech Insights Report)

GfK: An expert in the automotive industry

GfK provides the ability to identify, understand and maximize opportunities with our extensive automotive expertise and suite of solutions.

GfK AutoMobility™ is the gold standard in automotive brand, models, and industry insights. We interview over 20,000 verified auto intenders every month, allowing us to maintain the highest-quality data to help keep your finger on the pulse of the industry. Our forward-looking data enables you to identify who is driving shifts in segment and powertrain demand, chip shortage impact on brand loyalty, generational differences in reasons for first choice, increasing or decreasing demand for your brand or models, and much more.
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