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  • Point of sales tracking 2 min
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    How brand share volatility is affected by COVID-19

    Strong brands are the lifeblood to generate aspirational demand and to foster trust..

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  • Consumer Goods 4 min
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    How retailers can adapt to changing consumer behavior

    The COVID-19 crisis has put forth a lot of challenges in changing consumer behavior,..

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  • Trends and forecasting 3 min
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    Report: Impact of COVID-19 on consumer behavior

    Not to make light of a very serious situation, but I got an email the other day from..

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  • Consumer Goods 2 min
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    Clashing consumer trends battle for energy efficiency – pt. 2

    In part one of this blog series, we identified two clashing trends when it comes to..

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  • Consumer Goods 1 min
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    Clashing consumer trends battle for energy efficiency - pt. 1

    What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..

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  • Retail 2 min
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    What makes us want to look good?

    On average, we spend 4 hours a week on bathing, shaving, getting dressed, doing our..

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  • Consumer Goods 2 min
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    Confucian Stress

    Money (perceived lack of it) the biggest cause of stress in the world!

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  • Technology 4 min
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    Augmented reality: Is this the real life?

    Virtual and real worlds are moving closer together. Augmented reality (AR) is expected to..

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  • Innovation and Digital 2 min
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    What did you eat last night for dinner? Understanding behaviors

    Without accuracy an answer is meaningless, but when designing research are you really..

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