You are on the global GfK website. Visit our local website for more offerings and information in your country.
A lot has changed since the start of 2023,..
Across Europe's four major markets of France, Germany, Italy and the UK, people's focus..
Growing up in a period of radical technological and societal change has resulted in..
The second half of 2022 and the start of 2023 were marked by economic uncertainty. With..
With consumer and market landscapes dominated by uncertainty, all eyes are on what might..
It may be counterintuitive to expect consumers to pay premium prices for high-performance..
E-commerce was already on the rise, but it became an essential part of the way societies..
The world has seen extraordinary and accelerated transformation prompted by the pandemic...
Brand is a word often confined to a sub-discipline of marketing. At its most basic..
More than just a hygiene check, it’s crucial for a company’s success to build a purpose..
Editor's Note: This blog post has been updated and was originally published in November..
Is there any doubt left that product and..
The pandemic triggered huge shifts in consumer behavior, changing the way people live,..
Editor's Note: This blog post has been updated and was originally published in April 2020.
We are in year two of the biggest pandemic in living memory. It took just a few weeks for..
Think back to just before the crisis. Economists were already talking about a potential..
Strong brands are the lifeblood to generate aspirational demand and to foster trust among..
On average, we spend 4 hours a week on bathing, shaving, getting dressed, doing our hair..
Money (perceived lack of it) the biggest cause of stress in the world!
Virtual and real worlds are moving closer together. Augmented reality (AR) is expected to..
Without accuracy an answer is meaningless, but when designing research are you really..
The tech market in Asia now leads the world, driving global economic growth. And it..
The busy pace of life is a popular complaint for many people, but there are notable..
The emerging middle class in Asia can be characterized as ‘aspirational achievers’. The..
The pressure to look good surrounds us. TV programs, advertisements on the high street..
Based on our study findings, being green attracts consumers. But, before brands leap for..
To start with it is evident that Chinese consumers like everywhere else in the world..
It’s probably fair to say that retailers target most of their advertising for “all things..
Online shoppers are famous for having instant access to price comparisons at the very..
On a recent Silicon Valley business trip, a couple of colleagues and I took a break for..
Have you heard of Michalle Phan, Zoella, Tanya Burr or Pixiwoo? No, neither had I until I..
GfK and AutoScout24 surveyed around 8,800 people for the report ‘The Cars We Want..
The announcement of Apple Pay was on everyone’s mind at this year’s Money20/20 event held..
The amount of spending potential for retail expenditures differs widely among European..
If you are wondering what mobile payments look like in the future, look no further than..
Ask many companies what will be the most attractive market for their technology devices..
As financial institutions continue to struggle to attract younger customers and companies..
The verdict is unanimous: Prepaid cards are the fastest growing segment of the card..
Ever since its announcement, Google Glass has drawn attention and polarized opinions...
Communication in our society is increasingly visual – driven, in part, by the rapid rise..
A GfK study revealed that overall, some 61 percent of consumers in France have a..
What do women want? The answer just might be online games. The surprise for many is that..
Some 72% of respondents in Russia have a favorable opinion about EVs, but only 10% are..
Every smart researcher wakes up at least once a year with the same worry in mind:
Whilst browsing to watch a product review on one of the world's most frequented video..
There are many reasons to target Hispanic consumers. The most obvious one is size. The US..
Japan is the leading market for electric vehicles (EVs), with the majority of customers..
A GfK study in six countries showed that Chinese consumers are the least interested in..
The evolution of device categories, from computers to home appliances, is both shaped by..
Recently, I was reading an article about how consumers' choices are influenced not only..
The mass adoption of digital networked technology is transformative, but we are still..
Brazilians, despite their tendency to think in a green way, have few options for..
This is a summary of our white paper “A Rising Stream Lifts… Lessons from the New TV..
The amount of time that consumers spend online has been rising for years. That’s not news.
In the latest evidence that natural alternatives are driving the pet food market, GfK..
While many mature markets are recovering from economic crisis at the macro level,..
To those who think a little Polar Vortex would knock New Yorkers off their fashion game,..
A recent example from South Africa showcased that good alignment between brand values and..
As the world becomes more and more interconnected, more social and more open to switching..
As we dive headfirst into 2014, we took a moment to look back on some of the key tech..
Successful innovations usually combine something familiar with something new to address..
As we eat our way through our advent calendars, it becomes increasingly clear that..
2014 is fast approaching, and the turn of the year is often a time to reflect on what..
Shoppers in the US are accustomed to the Holiday shopping period beginning on Black..
With the days getting darker and the temperatures dropping, talk among my consumer-trend..
Here in Britain, there’s been a furore of excitement over the latest series of the..
A little over five years ago, the bankruptcy of Lehman Brothers signalled the beginning..
The ability to be connected anywhere really is great. The power to have an instant..
There is no doubt that the explosion of digital technology use is changing the world..
Consumers in many mature markets around the world have been profoundly changed by the..
Two years ago my Mum upgraded her mobile phone from a basic feature phone to one that..
This post is based on an expert panel discussion with Jon Block (ITV), Ed Couchman..
It’s always interesting to explore new countries – but especially when you have access to..
Marketing messages come at consumers increasingly frequently these days, and in..
In the course of recent spring cleaning, my husband came across home videos taken when..
Showrooming is increasingly on the agenda of marketers and retailers, as the practice..
TVs are ubiquitous in developed-country households. We stare at our TV screens to unwind,..
Roper Reports® Worldwide has been following with interest the trend that consumers around..
Americans continue to take small steps when it comes to environmental protection, but in..
At GfK Consumer Trends, we find that price isn’t the sole motivation for many consumers,..
We hear a lot about traceability and the provenance of the food we eat these days, and..
The growth of technology has been viewed in numerous lights over the years. Writer Aldous..
We all have to eat; preferably every day. For better or worse, I often find myself..
As UX practitioners, we use different methods to evaluate and measure the user..
January is, invariably, a testing time for retailers, as results from the end-of-year..