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  • Trends and forecasting 1 min
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    Gaining traction: truck tire sales in europe

    Some of the most perplexing questions in marketing are indeed some of the most..

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  • Consumer Goods 2 min
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    FMCG market planners: where’s the beef?

    The amount of spending potential for retail expenditures differs widely among European..

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  • Media and entertainment 3 min
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    Is there another black swan coming for the media world?

    There are lots of clichés in the development of mass media over time.  We talk about the..

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  • POS Tracking 3 min
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    Rewards: the litmus test for the future of mobile payments

    If you are wondering what mobile payments look like in the future, look no further than..

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  • Trends and forecasting 1 min
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    Why Japanese tire manufacturers need to be ready for the next tax hike

    Young Japanese are known around the world as trendsetters - in the world of anime,..

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  • Consumer Goods 2 min
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    The (Social) Science of Complaining for Belgians

    Remember that time you wrote a letter and sent it to your energy provider because you..

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  • Innovation and Digital 2 min
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    Adventures in Cord-Cutting

    Now in its 34th year, our recently released 2014 Ownership and Trend Report[1] not..

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  • POS Tracking 4 min
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    Putting It All Together: How Data Science, Technology and Retail Banking Can Delight Customers

    Who hasn’t had poor experiences with their bank branches? The mere thought of waiting in..

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