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  • Technology 1 min
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    The future of smart things for you and your home: Part 2

    Home is the most important place in the world” according to Vanessa W. Folkesson -..

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  • Technology 3 min
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    The future of smart things for you and your home: Part 1

    We know it’s being taken very seriously, says Ranj Dale – projections estimate that by..

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  • Fashion and lifestyle 2 min
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    The sun sets on Heidi Klum

    Despite the dynamic transformations taking place in the fashion industry, one thing..

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  • Consumer Goods 2 min
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    Brand success in the new world

    Sustainability is a major goal for any brand. In order to become sustainable, a brand..

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  • Media and entertainment 3 min
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    Streaming a walk across the pricing tightrope

    Recently, several video streaming services have made news by increasing subscriber fees,..

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  • Retail 3 min
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    Young Shopper: What young shoppers in South Africa expect from retailers!

    Our survey shows that visiting shops is not something that the majority of young people..

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  • Media and entertainment 2 min
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    Putting the me in tomorrow’s media experience: the future of the BBC

    Niko Waesche (Global Industry Lead of Media and Entertainment @ GfK) and Nick North..

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  • Fashion and lifestyle 2 min
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    Swimming overtakes shopping - well, in summer

    It started well – and ended badly: The 2015 summer season was a huge success for owners..

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  • Media and entertainment 2 min
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    Evaluating the impact of print advertising

    A few weeks ago we had the pleasure of presenting alongside our client, Times Media, in..

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  • Media and entertainment 1 min
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    Putting the me in tomorrow’s media experience: Using data differently

    Niko Waesche (Global Industry Lead of Media and Entertainment @ GfK) and Nick North..

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  • Fashion and lifestyle 2 min
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    Sustainable fashion – movement in the fashion market?

    Textilwirtschaft Fair Fashion Summit, Partnership for Sustainable Textiles, Fashion..

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  • Consumer Goods 2 min
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    Understanding the consumer, culture and the market

    Using the trends shown by our Roper data, we provide an insight into the forces shaping..

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  • Consumer Goods 3 min
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    Young shopper: russia’s young shopper and what they want!

    The young people in Russia are certainly not going to abandon shopping in the real world,..

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  • Financial Services 3 min
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    Android pay and ISIS: the road to mobile payments ubiquity

    At the Mobile Payments Conference in Chicago last month, Jack Connors, Google's head of..

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  • Technology 2 min
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    From paper to pixels

    Joe Comiskey - head of the eCommerce Innovation and Strategy Team at Unilever – was the..

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  • Retail 1 min
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    2014’s record breaking black friday sales

    The retail landscape has changed dramatically in the UK over the last few years with the..

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  • Consumer Goods 2 min
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    Young shopper: what brazil’s young shoppers want!

    The youths of Brazil are not going to stop shopping in ‘real’ shops anytime soon. 68% of..

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  • Consumer Goods 1 min
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    Customer Loyalty – time to kick out the leaky bucket….

    Customer loyalty is a divisive topic – for many brands it is their stated aim, while some..

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  • Consumer Goods 4 min
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    Mobile Ad Effectiveness set to change the world (at least a little bit)

    The ability to evaluate mobile ad effectiveness has long (in relative, digital terms)..

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