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  • Consumer Goods 4 min
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    How retailers can adapt to changing consumer behavior

    The COVID-19 crisis has put forth a lot of challenges in changing consumer behavior,..

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  • Consumer Goods 3 min
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    Consumers seek health innovations from brands

    The relationship between consumers and their health is transforming at an..

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  • Consumer Goods 2 min
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    Clashing consumer trends battle for energy efficiency – pt. 2

    In part one of this blog series, we identified two clashing trends when it comes to..

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  • Consumer Goods 1 min
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    Clashing consumer trends battle for energy efficiency - pt. 1

    What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..

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  • Consumer Goods 2 min
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    The TV consumer journey in India

    My previous post looked at the purchase triggers in India’s television sector as an..

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  • Consumer Goods 3 min
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    What triggers the consumer journey in India?

    What is POS?

    Point of Sales (POS) data tells you what consumers buy as well as when..

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  • Consumer Goods 2 min
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    How Key Account Data helps you win at MediaSaturn

    Key Account Data enhances POS reporting

    We recently announced a partnership with the..

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  • Consumer Goods 1 min
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    Beyond Point of Sale Data: Actionable Insights Right Across the Consumer Journey

    Understand the four key phases of the journey: purchase trigger, search, moment of..

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  • Consumer Goods 3 min
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    Beyond Point of Sale Data: The importance of understanding early usage in the consumer journey

    ‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new..

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