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Preserve profit margins and overcome the challenges of inflation through a..
While brands are being pulled in all directions over the cost-of-living crisis, many..
It may be counterintuitive to expect consumers to pay premium prices for high-performance..
Innovation may require investment and therefore feel counterintuitive in a crisis...
The world has seen extraordinary and accelerated transformation prompted by the pandemic...
Escalating levels of inflation are already having a significant impact on both businesses..
Sustainability has become a necessity rather than a ‘nice to have’ for the consumer..
Is there any doubt left that product and..
Each year, the scientific evidence of global warming and environmental degradation..
The pandemic triggered huge shifts in consumer behavior, changing the way people live,..
Consumer concern about the environment is growing, with topics such as climate change and..
Actions speak louder than words – both in real life and in the world of consumer data...
The cultural earthquake that is 2020 has transformed the landscape of brand engagement...
The relationship between consumers and their health is transforming at an unprecedented..
Point of Sales (POS) data tells you what consumers buy as well as when and..
Truly understand the every factor that influences consumers’ final decision at the moment..
Earlier this year, Amazon shook up the retail world with its acquisition of Whole Foods...
The future of the kitchen is bright, with integrated kitchens and connected built-in..
In a recent study, 62% of shoppers in a mature, low involvement category interacted with..
Low-sugar and GMO-free are top factors when deciding what to eat or drink, according to..
We get more and more signals that grocery brands are shifting marketing spends to digital..
Traditionally, product categories don’t get any attention unless it’s absolutely..
With several family members on the move this spring, my husband and I found ourselves..
*This blog post was co-authored by Wendy Wallner and Stephanie Scalice
Built-in major domestic appliances (MDAs) like built-in hobs, cookers/stoves, dish..
Conquering today’s connected shopper is a battle. Consumers’ expectations of convenience,..
By 2020, 40% of consumers in Europe, the US and BRIC markets will be “iBrains”, or Gen Z...
Dads are changing. As more mothers have entered the workforce and become empowered..
Imagine a potential customer is browsing in your store or on your website. They linger a..
To truly conquer the connected shopper, you need to encourage your customers to buy as..
Every brand wants to broaden its client base, but to achieve this is one of the biggest..
Nothing is more central to society, or more relevant to the fates of so many brands, than..
Internet sales have grown remarkably in recent years in Europe. In the technical consumer..
As a marketer of durable goods, your likely mission is to build brand image, optimize..
My wife and I recently binge-watched “This is Us.” As a father of two, I was attuned to..
Things are looking up for the global Major Domestic Appliances (MDA) market in 2017...
I don’t cook much in the summer, so this is the time of year when I start spending more..
According to figures released late last month, sales of new single-family homes reached..
Eighty years ago, Elton Mayo was looking at productivity of factory workers, changing..
Understanding the shopper's purchase journey is one of the toughest challenges..
Though media has popularized the rise of the peer to peer economy through the lens of..
Though the U.S. is often known for taking less vacation time than it is due, its..
The difference between buying a product and then actually living with it is a bit like..
When Consumer Packaged Goods (CPG) manufacturers think digital, behavioral tracking and..
Small “smart” appliances such as vacuum cleaning robots or automated espresso machines..
The opportunities for restaurants to introduce a digital component into the dining..
The smart home is already a burgeoning market, with players from across sectors looking..
The “out of box” experience is a brand’s first impression. It is a critical touchpoint of..
If one wants to assess opportunities for innovation or re-launching in the Peruvian..
There’s no limit these days to the volume and type of data that companies use to improve..
Money (perceived lack of it) the biggest cause of stress in the world!
Let's face it. Sometimes the title of that self-help book popular in the 1990s still..
We live in an age of instant gratification. In case you’ve been under a rock for the past..
The secret to sustained success when promoting beauty brands on social media is to have a..
L’Oréal’s “Destination Beauty” relaunch was more than just a facelift. It was a radical..
Retail has changed a lot in recent years, says Anthony Norman. We can now buy products..
Understanding today’s market and where it’s going is increasingly problematic. Getting..
In the world of beauty on social media, the vlogger rules. A report by Pixability shows..
Using the trends shown by our Roper data, we provide an insight into the forces shaping..
The young people in Russia are certainly not going to abandon shopping in the real world,..
The youths of Brazil are not going to stop shopping in ‘real’ shops anytime soon. 68% of..
Customer loyalty is a divisive topic – for many brands it is their stated aim, while some..
The ability to evaluate mobile ad effectiveness has long (in relative, digital terms)..
Regardless of whether consumers are clicking “buy” at the virtual checkout, online..
Whether you produce or sell food and drink, make the tables consumers eat at, the..
Makers of health and beauty goods - particularly those selling in digitally developed..
Yes, the title of this post refers to your product. That isn’t to say your product isn’t..
Is it time to increase your investment to win the hearts of the Chinese consumers or is..
In today’s experience economy, consumers are bombarded with new experiences every day –..
Research has often indicated that consumers in markets like China and other emerging..
Recently, we gave electrical goods shoppers in five Latin American countries a list of 18..
With so many options for today’s consumers, how do brands succeed in understanding and..
“So Jim, what’s the household chore you hate the most?” I queried my office mate...
Imagine a home managed from the owner’s smartphone or tablet, with multiple devices..
Despite their love of and ease within the online world, today’s young people are not..
For better or worse, online retail will continue to siphon turnover from stationary..
To start with it is evident that Chinese consumers like everywhere else in the world..
It’s probably fair to say that retailers target most of their advertising for “all things..
From Quick Serve to White Tablecloths, restaurants all count on Millennials coming..
Men are increasingly engaged in the personal care and male grooming category – good news..