Innovation may require investment and therefore feel counterintuitive in a crisis...

It may be counterintuitive to expect consumers to pay premium prices for high-performance..

E-commerce was already on the rise, but it became an essential part of the way societies..

Preserve profit margins and overcome the challenges of inflation through a..

While brands are being pulled in all directions over the cost-of-living crisis, many..

The world has seen extraordinary and accelerated transformation prompted by the pandemic...

Escalating levels of inflation are already having a significant impact on both businesses..

Anticipating a new era of fact-based marketing

Is there any doubt left that product and..

Each year, the scientific evidence of global warming and environmental degradation..

The pandemic triggered huge shifts in consumer behavior, changing the way people live,..

Consumer concern about the environment is growing, with topics such as climate change and..

Actions speak louder than words – both in real life and in the world of consumer data...

The cultural earthquake that is 2020 has transformed the landscape of brand engagement...

The COVID-19 crisis has put forth a lot of challenges in changing consumer behavior,..

The relationship between consumers and their health is transforming at an unprecedented..

In part one of this blog series, we identified two clashing trends when it comes to..

What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..

My previous post looked at the purchase triggers in India’s television sector as an..

What is POS?

Point of Sales (POS) data tells you what consumers buy as well as when and..

Key Account Data enhances POS reporting

We recently announced a partnership with the..

Understand the four key phases of the journey: purchase trigger, search, moment of..

‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new..

Truly understand the every factor that influences consumers’ final decision at the moment..

Getting insight into which touchpoints drive the best ROI for your brand

To maximize..

Key insight: UK consumers replace tech products long before they’re broken or obsolete

..

Earlier this year, Amazon shook up the retail world with its acquisition of Whole Foods...

The future of the kitchen is bright, with integrated kitchens and connected built-in..

Category management is the ultimate team sport. Smart retailers, just like good football..

In a recent study, 62% of shoppers in a mature, low involvement category interacted with..

Low-sugar and GMO-free are top factors when deciding what to eat or drink, according to..

We get more and more signals that grocery brands are shifting marketing spends to digital..

Traditionally, product categories don’t get any attention unless it’s absolutely..

According to a 2017 study on ecommerce trends, 61% of shoppers are more likely to..

With several family members on the move this spring, my husband and I found ourselves..

*This blog post was co-authored by Wendy Wallner and Stephanie Scalice

Built-in major domestic appliances (MDAs) like built-in hobs, cookers/stoves, dish..

Conquering today’s connected shopper is a battle. Consumers’ expectations of convenience,..

By 2020, 40% of consumers in Europe, the US and BRIC markets will be “iBrains”, or Gen Z...

Dads are changing. As more mothers have entered the workforce and become empowered..

Imagine a potential customer is browsing in your store or on your website. They linger a..

To truly conquer the connected shopper, you need to encourage your customers to buy as..

Today’s Connected Consumers are increasingly price sensitive. According to our FutureBuy..

Every brand wants to broaden its client base, but to achieve this is one of the biggest..

Nothing is more central to society, or more relevant to the fates of so many brands, than..

Internet sales have grown remarkably in recent years in Europe. In the technical consumer..

As a marketer of durable goods, your likely mission is to build brand image, optimize..

My wife and I recently binge-watched “This is Us.” As a father of two, I was attuned to..

Things are looking up for the global Major Domestic Appliances (MDA) market in 2017...

I don’t cook much in the summer, so this is the time of year when I start spending more..

Last week, after the Chelsea bombings, a friend of mine called and asked how everything..

According to figures released late last month, sales of new single-family homes reached..

Eighty years ago, Elton Mayo was looking at productivity of factory workers, changing..

Understanding the shopper's purchase journey is one of the toughest challenges..

Though media has popularized the rise of the peer to peer economy through the lens of..

Though the U.S. is often known for taking less vacation time than it is due, its..

The difference between buying a product and then actually living with it is a bit like..

"Build it and they will come” has long been the modus operandi for the retail sector. But..

When Consumer Packaged Goods (CPG) manufacturers think digital, behavioral tracking and..

Small “smart” appliances such as vacuum cleaning robots or automated espresso machines..

The opportunities for restaurants to introduce a digital component into the dining..

Picture the modern, Connected Consumer: they can use their smartphones to turn down the..

The smart home is already a burgeoning market, with players from across sectors looking..

The “out of box” experience is a brand’s first impression. It is a critical touchpoint of..

If one wants to assess opportunities for innovation or re-launching in the Peruvian..

Segmentations and market segmentations can be an incredibly powerful tool for businesses,..

There’s no limit these days to the volume and type of data that companies use to improve..

Money (perceived lack of it) the biggest cause of stress in the world!

Let's face it. Sometimes the title of that self-help book popular in the 1990s still..

We live in an age of instant gratification. In case you’ve been under a rock for the past..

The secret to sustained success when promoting beauty brands on social media is to have a..

L’Oréal’s “Destination Beauty” relaunch was more than just a facelift. It was a radical..

Retail has changed a lot in recent years, says Anthony Norman. We can now buy products..

Understanding today’s market and where it’s going is increasingly problematic. Getting..

In the world of beauty on social media, the vlogger rules. A report by Pixability shows..

Sustainability is a major goal for any brand. In order to become sustainable, a brand..

Using the trends shown by our Roper data, we provide an insight into the forces shaping..

The young people in Russia are certainly not going to abandon shopping in the real world,..

The youths of Brazil are not going to stop shopping in ‘real’ shops anytime soon. 68% of..

Customer loyalty is a divisive topic – for many brands it is their stated aim, while some..

The ability to evaluate mobile ad effectiveness has long (in relative, digital terms)..

Regardless of whether consumers are clicking “buy” at the virtual checkout, online..

Whether you produce or sell food and drink, make the tables consumers eat at, the..

Makers of health and beauty goods - particularly those selling in digitally developed..

Yes, the title of this post refers to your product. That isn’t to say your product isn’t..

Is it time to increase your investment to win the hearts of the Chinese consumers or is..

In today’s experience economy, consumers are bombarded with new experiences every day –..

Research has often indicated that consumers in markets like China and other emerging..

Recently, we gave electrical goods shoppers in five Latin American countries a list of 18..

With so many options for today’s consumers, how do brands succeed in understanding and..

“So Jim, what’s the household chore you hate the most?” I queried my office mate...

Imagine a home managed from the owner’s smartphone or tablet, with multiple devices..

Despite their love of and ease within the online world, today’s young people are not..

In our webinar series about customer centricity, The Junction, we explored how companies..

For better or worse, online retail will continue to siphon turnover from stationary..

To start with it is evident that Chinese consumers like everywhere else in the world..

It’s probably fair to say that retailers target most of their advertising for “all things..

The Brewers of Europe announced on March 26^th 2015 a major voluntary move from brewers to..

From Quick Serve to White Tablecloths, restaurants all count on Millennials coming..