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  • Marketing Effectiveness 2 min
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    There's a new approach to tracking brand performance

    Brand performance tracking is taking a more tangible direction with the focus on how..

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  • Marketing Effectiveness 2 min
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    5 reasons why a Marketing Mix Model is relevant today

    If you know the future impact of your marketing mix, you can have greater impact using..

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  • Brand Insights 2 min
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    5 tips to measure brand performance in the new abnormal

    As businesses continue to grapple with the coronavirus crisis, brands and marketers..

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  • Consumer Insights 3 min
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    Inside the purchase decision: Why do lost shoppers end up choosing your competitor?

    Demystify your lost shoppers by understanding who they are, why they chose another..

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