You are on the global GfK website. Visit our local website for more offerings and information in your country.
Artificial intelligence (AI) helps businesses find the competitive edge they’re seeking..
Sales of Technical Consumer Goods (TCG) are currently enjoying a surge. At the same time,..
During the COVID-19 pandemic, consumers across the globe have been forced indoors, vastly..
Artificial Intelligence (AI) is already providing a return on investment for many brands,..
Editor's Note: This blog post has been updated and was originally published in April 2020.
In times of great need and uncertainty, consumers expect more from brands, and may be..