Insights, Data Science & Analysis Blog | GfK

Technology 3 min
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Artificial intelligence (AI) helps businesses find the competitive edge they’re seeking..

3 min
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Sales of Technical Consumer Goods (TCG) are currently enjoying a surge. At the same time,..

Technology 5 min
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During the COVID-19 pandemic, consumers across the globe have been forced indoors, vastly..

Artificial intelligence 3 min
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Artificial Intelligence (AI) is already providing a return on investment for many brands,..

Trends and forecasting 4 min
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Editor's Note: This blog post has been updated and was originally published in April 2020.

Brand Insights 3 min
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In times of great need and uncertainty, consumers expect more from brands, and may be..