logo EN
  • Technology 1 min
    read
    The reinvention of hardware: transitioning to a networked world

    The evolution of device categories, from computers to home appliances, is both shaped by..

    Read more
  • Automotive 3 min
    read
    Trends that drive the auto industry

    Recently, I was reading an article about how consumers' choices are influenced not only..

    Read more
  • Innovation and Digital 3 min
    read
    The changing landscape of photography

    The end of the 20th century saw a significant increase in our ability to capture images,..

    Read more
  • Innovation and Digital 1 min
    read
    The era of the network: evolving relationships in the digital age

    The mass adoption of digital networked technology is transformative, but we are still..

    Read more
  • Consumer Goods 1 min
    read
    Social media and the Sochi Olympics – part two: Did Olympics Sponsors Strike Gold?

    As the Sochi events end with the Paralympic Winter Games closing ceremony we conclude..

    Read more
  • Travel and hospitality 2 min
    read
    Hand in hand: How mobile web and the travel sector are made for each other

    Timing and relevance – these are the keys to optimising your mobile web strategy. And if..

    Read more
  • Trends and forecasting 1 min
    read
    The data agenda: can Big Data and privacy co-exist?

    Back in 2011, the World Economic Forum (WEF) compared personal data to oil, as an asset..

    Read more
  • Trends and forecasting 2 min
    read
    Going Green Not So Easy for Brazilian Drivers

    Brazilians, despite their tendency to think in a green way, have few options for..

    Read more
  • Consumer Goods 2 min
    read
    Back to basics – it’s the fundamentals of retail that drive consumers to stores

    New data from GfK’s pilot Shopping Monitor Electro study shows that even in a digital..

    Read more
  • 2 min
    read
    Actionable Eye Tracking

    Many practitioners are divided into two opposing camps: those who are pro eye..

    Read more
  • Trends and forecasting 1 min
    read
    The evolution of software: intelligent and social user experiences

    In 2011, the American entrepreneur and software engineer Marc Andreessen, declared that..

    Read more
  • Technology 1 min
    read
    NEW INFORMATION CHALLENGES FOR TECH INVESTORS

    Change is the name of the game in technology – so it takes solid information to truly..

    Read more
  • Trends and forecasting 2 min
    read
    Implications of the Rise of TV Everywhere and Video-on-Demand

    This is a summary of our white paper “A Rising Stream Lifts… Lessons from the New TV..

    Read more
  • Innovation and Digital 3 min
    read
    Finding simplicity in a multi-device world

    Facebook commissioned GfK to better understand people’s behavior as they move across..

    Read more
  • Technology 3 min
    read
    Print versus digital: a ripe battle ground or a match made in heaven?

    In 2013, the Financial Times announced that it will lead with its web offering and scale..

    Read more
  • Trends and forecasting 1 min
    read
    Phablets: will Europe close the gap on Asia's take-up?

    In December last year, every fourth smartphone bought in Hong Kong, Singapore and Korea..

    Read more

Archive

→ Show all