The availability of more information and choice has changed consumers’ expectations about..

You've been test driving cars and researching the vehicle you want to buy. Now it's down..

Sometimes it can seem like we have to work to prove the research we do is relevant. But..

1.2 billion smartphones were sold globally in 2014, and in the first quarter of 2015,..

While attending this year’s Emerge Conference in Austin last week, it became apparent to..

I found a great new yoga outfit when I was doing some online shopping the other day...

With so many options for today’s consumers, how do brands succeed in understanding and..

The connected car will be a reality within a few years, as enhanced safety, economy and..

Already a flourishing market, tire sales in the Middle East are poised for growth, driven..

Car tire makers are keen to position themselves in hot new markets, and signs point to..

In our recent IAB Europe award-winning study with Facebook we proved that Facebook ads..

GfK and Facebook joined forces to make a direct comparison of the impact produced by..

Why security, well-being, gratification and freedom are the cornerstones of consumer needs

The internet has undeniably revolutionized how businesses operate, engage with their..

The case for Relevance driving further Switching Activity

A further piece was added to..

As we know, 2015 has brought us a wide array of wearables, tech products that connect our..

“So Jim, what’s the household chore you hate the most?” I queried my office mate...

Turbulent economic times in Russia are making their mark on sales of car tires and spare..

Turbulent economic times in Russia are making their mark on sales of car tires and spare..

Turbulent economic times in Russia are making their mark on sales of car tires and spare..

Based on our study findings, being green attracts consumers. But, before brands leap for..

Imagine a home managed from the owner’s smartphone or tablet, with multiple devices..

20 months on from the launch of the much-heralded 7-day Current Account Switching Service..

For stakeholders in the television ecosystem, the impact of streaming viewing is the..

The connected car will be a reality within a few years, as enhanced safety, economy and..

The world has quite literally become our office. Advancements in mobile services,..