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  • Shopper 2 min
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    Shopper convenience: the top driver of retail development

    The availability of more information and choice has changed consumers’ expectations about..

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  • Automotive 4 min
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    Reading emotional response to advertising: How one automaker used it

    You've been test driving cars and researching the vehicle you want to buy. Now it's..

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  • 2 min
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    Research got it: The 20-year generational wave that led to marriage equality

    Sometimes it can seem like we have to work to prove the research we do is relevant. But..

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  • Technology 2 min
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    Key trends in the global smartphone market: Part 1

    1.2 billion smartphones were sold globally in 2014, and in the first quarter of 2015,..

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  • Financial Services 2 min
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    FinTech and Financial Services innovation at a Crossroads

    While attending this year’s Emerge Conference in Austin last week, it became apparent to..

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  • Automotive 3 min
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    Configuring and buying cars online: Still a dream, or approaching reality?

    I found a great new yoga outfit when I was doing some online shopping the other day...

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  • Consumer Goods 3 min
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    The shopper of the future: 4 key trends to attract young shoppers to new products

    With so many options for today’s consumers, how do brands succeed in understanding and..

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  • Automotive 3 min
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    The most desired features Americans want from the connected car

    The connected car will be a reality within a few years, as enhanced safety, economy..

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  • Automotive 1 min
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    What's happening in the tire market in the Middle East?

    Already a flourishing market, tire sales in the Middle East are poised for growth, driven..

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  • Automotive 1 min
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    ASEAN on my mind: Where are the tire tracks leading us to?

    Car tire makers are keen to position themselves in hot new markets, and signs point to..

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  • Technology 2 min
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    Facebook ads deliver a great return on investment - but how? Clients should build on our award winning insights to get it right

    In our recent IAB Europe award-winning study with Facebook we proved that Facebook ads..

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  • Technology 1 min
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    3 ways to boost ad impact for TV and Facebook

    GfK and Facebook joined forces to make a direct comparison of the impact produced by..

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  • Automotive 2 min
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    What innovations should car manufacturers be focusing on?

    Why security, well-being, gratification and freedom are the cornerstones of consumer..

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  • Mobile 2 min
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    Security is not just an expensive add-on

    The internet has undeniably revolutionized how businesses operate, engage with their..

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  • Retail 2 min
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    Will the emerging personal data agenda unlock current account switching?

    The case for Relevance driving further Switching Activity

    A further piece was added to..

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  • Innovation and Digital 1 min
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    Top 5 futuristic products of 2015

    As we know, 2015 has brought us a wide array of wearables, tech products that connect..

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  • Consumer Goods 2 min
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    Making the second-best solution shine

    “So Jim, what’s the household chore you hate the most?” I queried my office mate...

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  • POS Tracking 2 min
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    Change on the horizon - the market for car tires and spare parts in Russia

    Turbulent economic times in Russia are making their mark on sales of car tires and..

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  • POS Tracking 2 min
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    Change on the horizon - the market for car tires and spare parts in Russia

    Turbulent economic times in Russia are making their mark on sales of car tires and..

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  • 2 min
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    Change on the horizon - the market for car tires and spare parts in Russia

    Turbulent economic times in Russia are making their mark on sales of car tires and..

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  • Consumer Trends 1 min
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    Being Green wins you customers

    Based on our study findings, being green attracts consumers. But, before brands leap for..

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  • Consumer Goods 2 min
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    Making the smart home a reality

    Imagine a home managed from the owner’s smartphone or tablet, with multiple devices..

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  • Financial Services 2 min
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    CASS + 18 months: so far, so what?

    20 months on from the launch of the much-heralded 7-day Current Account Switching..

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  • Media and entertainment 2 min
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    TV network brands: taking a hit from streaming?

    For stakeholders in the television ecosystem, the impact of streaming viewing is the..

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  • Automotive 3 min
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    British drivers give muted response to the connected car

    The connected car will be a reality within a few years, as enhanced safety, economy..

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  • Trends and forecasting 3 min
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    How remote working is changing the way IT services are sold

    The world has quite literally become our office. Advancements in mobile services,..

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