GfK helping keep you safe - Here’s some tips on dealing with scams

As online scams evolve, we want to help make sure that you are protected with some things to look out for so you don’t fall victim.

Here’s what to be aware of

GfK takes security very seriously and is always working to protect you. This is why we’ve developed this information to help keep you safe. If you see any of the these examples, please be cautious. 

Here are some of the tactics that scammers use and how to spot fraudulent behavior.

Job Recruitment Scams

Fraudsters can create job listings online or send inviting messages on well known apps and platforms like WhatsApp and on social media with convincing job offers. We’ve noticed this can happen for jobs and opportunities like “mystery shopper schemes” or “product rating platforms.” Their goal is to recruit individuals in a scheme that will convince them to deposit their own money.


If any of these types of accounts ask for a deposit or cryptocurrency transfer to work on tasks, to rate products, or to buy gift cards and then reveal the gift card codes, this is a scam.

GfK would NEVER ask you to use any of these methods when participating in a panel survey.

How to spot a scam

Scammers often create fake websites or email domains that imitate real companies to appear legitimate. GfK will always use our domain.

Look out for:

  • Fake domains. GfK Services are registered under our www.gfk[.]com domain. 
    • Scammers may register domain names that are common misspellings of legitimate websites, in the hope that victims wouldn’t recognise the difference, such as “gooogle[.]com” or “facebock[.]com”.
    • Scammers may register domain names that combine a familiar brand’s name with another word, such as “facebook-security[.]com” or “amazon-shop[.]com”.
    • This can include email domains as well. Always double check the real email that is being used and compare it to the legitimate brand. For example, GfK only uses “”.

      Real domain: real-domain
      Fake domain: fake-domain
  • Newly registered domains. Legitimate websites will usually have domains which have been registered a long time ago. For example, the legitimate domain for GfK, “www.gfk[.]com” was registered in 1998. 
    • A fake domain could be only a few weeks old. You can check this here: WhoIsLookup
  • Frequently changing domains. Fraudsters may use various excuses to justify their websites constantly changing name, this is often done to avoid detection as they are using them for illicit activity.
  • Lack of information on the website. Fraudsters would want to hide their identities and avoid putting too much information which can then be researched. A legitimate company website would normally feature detailed and specific information, such as an “About Us” page and contact details. 
  • Poor language, such as spelling or grammatical mistakes. Watch out for phrases that don’t sound quite right. This could indicate that the site was put together by someone not familiar with the language of the legitimate site in question looking to make a quick profit.


Scammers may pretend to be a recruiter from a legitimate company and can contact you directly or set up a fake job listing hoping you will contact them first.

Look out for:

  • An offer which sounds too good to be true -most often that’s extremely high pay for little hours or effort.
  • Communication which is kept on SMS or messaging apps.
  • Communication which has grammatical mistakes or appears unprofessional.
  • Feeling pressured into making a decision or providing information.
  • Being asked to use a different payment method that you do not already use with that brand or are not comfortable with using.

GfK would NEVER make unrealistic offers or pressure its customers into making decisions or using specific unusual payment methods.

How to prevent personal fraud

  • Never send money to anyone you don’t know or trust (whether locally or abroad) or use methods of payment you’re not comfortable with. Some payment methods are irreversible, such as cryptocurrency transfers.
  • Do a background check on the person and company that contacts you. Make sure that they are who they say they are. A little time on Google and LinkedIn might save you falling for a scam.
  • Be suspicious of all ‘too good to be true’ offers and deals. There are no guaranteed get-rich-quick schemes.
  • Trust marks do not necessarily mean a service is trustworthy. Scammers may use trust marks such as “Copyright © 2022 GFK All Rights Reserved” to appear legitimate. If you are in doubt, you can always contact the trust-mark company to check.

If you think you’ve been affected

Call the company or bank from which you sent the payment immediately to report it as a fraudulent transaction. They may be able to reverse your transaction.

If you lost money through a gift card scheme, contact the gift card company to make a claim. Tell them it was used in a scam. Keep the gift card itself, and the gift card receipt.

File a report to your local authorities. A police report can assist with your claims to the bank or relevant companies.

If you have provided any personal information to suspected fraudsters, there are specific actions you can take to prevent any further damage. For example, if you have revealed your card information, you should contact your bank or credit card company immediately; they can help you monitor your accounts and prevent unauthorized charges.

More guidance on identity theft can be found here: