You are on the global GfK website. Visit our local website for more offerings and information in your country.
The world has seen extraordinary and accelerated transformation prompted by the pandemic...
Brand is a word often confined to a sub-discipline of marketing. At its most basic..
World events dominating the first half of 2022 have slowed global growth from the..
More than just a hygiene check, it’s crucial for a company’s success to build a purpose..
Escalating levels of inflation are already having a significant impact on both businesses..