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  • Consumer Goods 2 min
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    Clashing consumer trends battle for energy efficiency – pt. 2

    In part one of this blog series, we identified two clashing trends when it comes to..

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  • Consumer Goods 1 min
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    Clashing consumer trends battle for energy efficiency - pt. 1

    What are really today’s consumer trends when purchasing Technical Consumer Goods (TCG)..

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  • Consumer Life 2 min
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    In a fast-moving marketplace, trusted opinions matter more than ever

    We all know them: people who we instinctively feel we can turn to for advice on a..

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  • Consumer Life 2 min
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    The case for micro-generations: An Xennial takes on Gen X

    I was born in 1981, after the malaise of the 70’s that produced Gen X, but before the..

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  • Consumer Life 2 min
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    Disrupting sports broadcasting: Hidden opportunities for sports streamers

    Winter has come for American sports fans in the best possible way, as this Sunday’s..

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  • Consumer Life 3 min
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    Xennials: An untapped opportunity for marketers

    Much has been written about US generations for, well, generations. Starting with the..

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  • Consumer Life 2 min
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    What’s really holding back in-store mobile payments?

    “Cashless made effortless!” “Turn your phone into your wallet!” “It’s not exactly..

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  • Consumer Life 2 min
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    What does living "the good life" really mean? Hear it from consumers

    When we think about “living the dream” or “living the good life”, we usually think..

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  • Consumer Life 2 min
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    The home is (still) where it’s at

    Ah, the home. A place to relax. A place to connect. A place to entertain. A place to..

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