Insights, Data Science & Analysis Blog | GfK

Technology 3 min
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Shoppers have a strong desire to receive goods when and where they want them, quickly and..

Technology 2 min
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Big data is growing more and more valuable as the companies that make wise use of it are..

Consumer Goods 3 min
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According to figures released late last month, sales of new single-family homes reached..

Consumer Goods 3 min
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Eighty years ago, Elton Mayo was looking at productivity of factory workers, changing..

Technology 2 min
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The incredible advance of digital technologies has taken marketing light years from where..

Retail 3 min
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Although my own children are no longer students, I have certainly noticed that it’s..