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  • Travel and hospitality 2 min
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    Relaxing vs. adventure: Breaking down vacation preferences around the world

    When it comes to taking a vacation, more than half of people (59%) surveyed..

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  • Media measurement 2 min
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    Netflix now offers downloadable content to watch offline. So what?

    Netflix was the last to join the likes of Amazon Prime and catch-up services in..

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  • Consumer Life 3 min
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    Digital home assistants: Are marketers listening closely?

    Digital home assistants (DHAs) – such as Amazon Echo, Echo Dot, and Google Home – have..

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  • 3 min
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    Thumbs up or down: Can emojis help make surveys smartphone friendly?

    This article was co-authored by Frances Barlas, Ph.D. and Randall Thomas.

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  • Consumer Life 3 min
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    Retail today and tomorrow: Innovating in the age of disruption

    Today’s changing retail environment is proving to be a major test of marketers’..

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  • Consumer Goods 3 min
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    From “mission impossible” to “mission accomplished”: How tech manufacturers can maximize the media mix

    As a marketer of durable goods, your likely mission is to build brand image, optimize..

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  • Fashion and lifestyle 2 min
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    Sustainability and ethics: How to keep up with the fashion industry

    “Fashion is not necessarily about labels. It’s not about brands. It’s about something..

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  • Technology 3 min
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    Why these 5 tech trends have game-changing potential for brands

    Connected Consumers live in a constantly evolving world, where emerging new technology..

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  • Consumer Goods 2 min
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    3 things brands need to know about marketing to today’s dads

    My wife and I recently binge-watched “This is Us.”  As a father of two, I was attuned..

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