Market dynamics & decision making
Take a deeper look at the forces driving today's consumer markets & business decisions
Human vs AI: Can ChatGPT outsmart a CMO?
GfK’s CMO goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends and how marketing leaders should pivot based on them. Who will come out on top – human or AI?
Socio-Macroeconomics: How to navigate patchy global growth prospects in 2023
The Impact of disruption plays out differently across regions. Here's what to expect.
