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Brands in transition

Get a clearer picture of the shifting expectations and challenges today's brands face

Uncertain times, volatile markets

Brands today face extraordinary expectations from consumers - from social awareness to personalization. How can they strengthen brand health and win premium prices by leveraging smart insights and tools?

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Video

Human vs AI: Can ChatGPT outsmart a CMO?

GfK’s CMO goes head-to-head against the latest craze in AI, ChatGPT, to debate the latest trends and how marketing leaders should pivot based on them. Who will come out on top – human or AI?

Watch the debate

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