“If we want things to stay as they are, things will have to change” -Giuseppe di..

Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD or..

Digital devices offer new ways for audiences to engage with content. Latin Americans are..

As the future of total media measurement is always a hotly debated topic, GfK invited..

Even though we are still kicking off the year, we’re also winding down the latest round..

A major sporting event offers a fantastic opportunity for manufacturers and retailers to..

Winter has come for American sports fans in the best possible way, as this Sunday’s Super..

Why do we need to track consumers across all channels and devices? Why can’t we just..

With the number of subscription video on demand (SVOD) services growing, and existing..

The rules of engagement have modernized. There is no question that – for a while now..

In the ever-changing world of delivering video to TVs and homes, real bellwether moments..

The rise in streaming television viewing in the US continues apace with the frequent..

Connected Consumers face an avalanche of communications on a daily basis. Advances in..

I always like people-watching on my morning commute on the train. Not in a weird way you..

As the summer of 2017 approaches in the US, there’s a veritable buffet for sports fans to..

With whom, what and how are you “connected” when you watch TV? Gone are the days that TV..

Whether we are talking shopping, viewing content, traveling or just casually socializing..

Netflix was the last to join the likes of Amazon Prime and catch-up services in offering..

Over half of the international online population (59%) reads from a book “at least once a..

The Grand Tour – Amazon’s biggest visual production to date - was released on 18 November..

Did you watch the most recent episode of Homeland last night? Maybe you caught up on the..

Released in its entirety on November 4, 2016 and reported to have cost around £100m to..

When Netflix released Stranger Things mid-way through July 2016, few people would have..

Media consumption behavior has become increasingly fragmented across channels and..

As one of Facebook’s measurement partners, recently announced at its 2016 Global Partner..

The incredible advance of digital technologies has taken marketing light years from where..

With strong sales of smart TVs come new opportunities for brands and advertisers to..

Whatever your digital advertising/marketing objective, one thing is certain, it will..

Today, the definition of "television" is much deeper than the physical device it was..

Let’s be honest: it is complicated being an audience researcher for a broadcaster. Gone..

The Connected Consumer is not only adding new connections regularly but reconfiguring old..

Founded in the late 19^th century, the Olympic Games were meant to bring the world..

Pokémon Go is the new augmented reality game released by Niantic over the last two weeks..

If you were to cook up a video service for subscribers today, what ingredients would you..

While digital is a well-defined medium, it is becoming increasingly complex through the..

Our lifestyles are changing. We are Connected Consumers and our fast-paced lives have..

The old phrase ‘Europe is like the US, but three to five years behind'. Where have we..

As the world has become increasingly digitized, digital marketing and advertising..

The media and entertainment industry has changed irrevocably in a relatively short period..

When did you last hold a real record in your hands? I was reminiscing recently with a..

Nearly a quarter of the online population across 22 countries believes that virtual..

Recently, a number of clients joined me for a webinar on five notable findings from 2015..

The start of any year at GfK provides an opportunity for us to analyze and reflect on the..

In 2015, GfK celebrated 50 years of Television Audience Measurement (TAM) in The..

Netflix’s recent announcement of their international expansion in 2016 is not unexpected,..

Indonesia is a large and vibrant growth market, offering significant opportunities for..

Recently, several video streaming services have made news by increasing subscriber fees,..

Niko Waesche (Global Industry Lead of Media and Entertainment @ GfK) and Nick North..

A few weeks ago we had the pleasure of presenting alongside our client, Times Media, in..

Niko Waesche (Global Industry Lead of Media and Entertainment @ GfK) and Nick North..

Changing a currency is not easy. Countries will testify to this. You only need to..

Amazon Prime’s acquisition of the yet to be re-titled “Son of Top Gear” looks set to be..

Last week, the IAB posted the first of their five “IAB Believes…” blog pieces, focusing..

Sitting at a recent media conference, I once again heard someone tell how their family –..

Rumors were finally put to rest in June when Apple announced and released the much..

I came across a job advert the other day from an advertising agency for a ‘Research..

Many pay TV operators are starting to feel that Over The Top (OTT) services may be..

Take a moment to recall “Back to the Future (Part 2)”. Now picture Marty McFly’s surprise..

Thirty years ago today (July 13, 1985), the nation was gripped to its television screens..

GfK and Facebook joined forces to make a direct comparison of the impact produced by..

For stakeholders in the television ecosystem, the impact of streaming viewing is the..

In a competitive global marketplace, one key way for auto manufacturers to keep customers..

In our latest video blog, Cathy Saraniti (VP, New Product Sales Development at GfK MRI)..

“A brand is a living entity—and it is enriched or undermined cumulatively over time, the..

Data Transaction Platforms (DTP) will affect many different areas of our lives in the..

There are lots of clichés in the development of mass media over time.  We talk about the..

Now in its 34^th year, our recently released 2014 Ownership and Trend Report[1] not only..

Marketers are always looking for new ways to bring their brands to life for their..

The release this month of the 2014 edition of the annual Ownership and Trend Report from..

If you’re already tired of people talking about mobile, you may have to wait a long time..

Whilst browsing to watch a product review on one of the world's most frequented video..

“Which ad format can we leave out of our campaign without jeopardizing the overall impact?

The concept of the living room being full of distractions from the TV is of course..

The evidence that consumers are ready and willing to adopt single-device control over..

As the Sochi events end with the Paralympic Winter Games closing ceremony we conclude our..

This is a summary of our white paper “A Rising Stream Lifts… Lessons from the New TV..

Ambush marketing is giving Olympic Partners a run for their money, thanks to social media.

There is no doubt that we demand a lot from our media content. We want to access past and..

BY RITA QUIGLEY & GUY HOLCROFT IN MEDIA & ENTERTAINMENT

With the rise of mobile shopping, and the trove of “big data” associated with those..

As technology grows, develops and spreads, marketers and researchers have an ever greater..

Here in Britain, there’s been a furore of excitement over the latest series of the..

Cross-platform programming and viewing is the norm for video today. Research companies..

A lot of people are increasingly aware of the benefits of social media analysis (SMA). ..

We are used to the idea that online advertising is increasingly personalized and amended..

This post is based on an expert panel discussion with Jon Block (ITV), Ed Couchman..

Twitter. It seems like everyone’s doing it. From badgering celebrities to posting..

We now live in a world where connecting to the internet can involve one of a number of..

Making the crowd work for you

Last year in this space I discussed how trends from The Home Technology Monitor™, a..

The Electronic Entertainment Expo is a big deal for the gaming industry, often providing..

One key aspect of the new connected landscape is the quantity of data it’s producing, and..

TVs are ubiquitous in developed-country households. We stare at our TV screens to unwind,..

Roper Reports® Worldwide has been following with interest the trend that consumers around..

The mobile revolution is happening astoundingly quickly. Smartphone penetration is now..

At GfK, we have been following consumers across their online and offline purchase..

It is fair to say that television is undergoing significant change. Consumers can choose..

The smartphone is the epicenter of our universe. It is always with us, keeping us in..