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  • Media measurement 2 min
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    The power of cross-platform video advertising

    Everyone is talking about the power of online video, and whether it’s BVOD, AVOD, SVOD..

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  • Media and entertainment 3 min
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    How can local TV brands prepare for the new competitive video landscape in 2020?

    Digital devices offer new ways for audiences to engage with content. Latin Americans..

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  • Media measurement 2 min
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    What is the future of total media measurement? A global perspective

    As the future of total media measurement is always a hotly debated topic, GfK invited..

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  • Trends and forecasting 3 min
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    How Marketers Can Adapt to TV Programming Trends

    Even though we are still kicking off the year, we’re also winding down the latest..

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  • Technology 2 min
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    How to win the world cup with price and promotions

    A major sporting event offers a fantastic opportunity for manufacturers and retailers..

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  • Consumer Life 2 min
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    Disrupting sports broadcasting: Hidden opportunities for sports streamers

    Winter has come for American sports fans in the best possible way, as this Sunday’s..

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  • Media measurement 3 min
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    Why is cross-media so important?

    Why do we need to track consumers across all channels and devices? Why can’t we just..

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  • TV 3 min
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    A rising SVOD tide may not raise subscription prices

    With the number of subscription video on demand (SVOD) services growing, and existing..

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  • Media measurement 3 min
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    Researching the mind of a ‘distracted viewer’: The greater than ever role of engagement and the gains of AI

    The rules of engagement have modernized. There is no question that – for a while now..

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