Across the globe, 58% of people recognize the urgency of protecting the environment (GfK..

Promotional events remain hugely relevant to consumers – and therefore to manufacturers..

Unlocking the full revenue potential of your existing portfolio  

Shoppers’ propensity to make purchases that have sustainability in mind has increased in..

Photography has been the only sector in the global technical consumer goods (TCG)..

The mobile PC market is highly cyclical, with continual technological innovations,..

The cost-of-living crisis is leading consumers to shop more cautiously. Amid a..

During economic downturns, consumers adjust their shopping habits. And as demand changes,..

What are the top 3 CES take-outs shaping technology in 2023?

How brands and retailers can maximize margins in a turbulent Golden Quarter

The Covid-19 pandemic prompted people around the world to focus more closely on their..

Home technology and small and major appliances enjoyed double-digit sales growth in..

What is driving increasing numbers of people to opt for smart devices as alternatives to..

Anticipating a new era of fact-based marketing

Is there any doubt left that product and..

Extended reality or XR (which broadly refers to AR, VR and MR, or Mixed Reality) is no..

An open letter to the industry

Round-the-clock connectivity, the penetration of mobile devices, and the roll-out of 5G..

The smart home devices sector boomed in the second half of 2020 as consumers settled into..

The COVID-19 pandemic has made an impact on the future of smart home devices which..

COVID-19 has enhanced our focus towards digital health trends, accelerating the already..

Artificial intelligence (AI) helps businesses find the competitive edge they’re seeking..

During the COVID-19 pandemic, consumers across the globe have been forced indoors, vastly..

Artificial Intelligence (AI) is already providing a return on investment for many brands,..

Think back to just before the crisis. Economists were already talking about a potential..

Unprecedented times call for changes in how businesses operate. With the pandemic..

The new GfK website is a key marketing tool for all GfK teams to leverage a new set of..

The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..

With every passing year, smart car technology becomes more of a deal-breaker with..

With an estimated value turnover of 140 billion USD in 2019 and projected robust growth,..

This blog is part of a webinar on the consumer purchase journey called The secret to..

As the future of total media measurement is always a hotly debated topic, GfK invited..

Summer is upon us and the chance to enjoy a road trip with car technology glory is here...

The relationship between consumers and their health is transforming at an unprecedented..

Today, sales management is increasingly driven by promotions, product launches and..

The reckoning of the importance of ethics in tech and the need for new approaches to..

In our previous blog on retail trends & technologies, we discussed how retailers can..

Brands want to know where, how, and why consumers make final purchase on products, so..

My previous post looked at the purchase triggers in India’s television sector as an..

We have been hearing about digitization and the impact it might have on value chain for..

Even though we are still kicking off the year, we’re also winding down the latest round..

You just could not miss it at CES 2019. As the monorail snaked its way north towards the..

Gaming PCs continue to be one of the positive drivers of growth on a PC market which has..

Understand the four key phases of the journey: purchase trigger, search, moment of..

‘Hygiene and user experience’ factors may affect a customer’s sentiment about a new..

Truly understand the every factor that influences consumers’ final decision at the moment..

Getting insight into which touchpoints drive the best ROI for your brand

To maximize..

Key insight: UK consumers replace tech products long before they’re broken or obsolete

..

While to have a strong presence in the developed markets is very important to any global..

Customers are increasingly asking for omni-channel shopping. Our FutureBuy study..

With increasing wealth around the globe and a growing target group which is enabled to..

With customers becoming increasingly conscious about the performance of their devices, a..

Being connected is the norm not only for consumers but in the meantime for devices as..

It is a common assumption among consumers that the retail price of flagship tech devices..

Promotional events change traditional seasonality and strongly concentrate sales

..

The secret to choosing an online pricing tool that delivers real value

We are inundated..

A major sporting event offers a fantastic opportunity for manufacturers and retailers to..

There is no doubt we are in the midst of a fourth industrial revolution – one in which..

“That was close... watch out!” That was my husband, his eyes fixated on his 32-inch UHD..

I had two friends who posted on Facebook recently within hours of each other. One had..

As the old saying goes: making predictions is always difficult, especially about the..

We’re underway with 2018 and if you’re at all interested in tech, you’ve probably already..

Much has been written about US generations for, well, generations. Starting with the..

Fast changing customer purchase cycles have made supply chains more and more complex in..

As we slowly close the door on 2017, two things are quite clear in the marketplace:

“Cashless made effortless!” “Turn your phone into your wallet!” “It’s not exactly magic,..

Digital disruption has changed the way of human life. In the last year, India has gone..

In an online survey of health habits around the world, nearly two thirds of respondents..

With Black Friday less than two months away, practically every retailer out there will be..

On August 23, the hashtag turned 10 years old. Before achieving internet fame, it was..

For years, we’ve been hearing about the Internet of Things (IoT). Up till now, it has..

The rules of engagement have modernized. There is no question that – for a while now –..

It has been a full decade since the launch of the first iPhone, and it's easy to forget..

Today we are living in a digitally connected world ruled by the millennials,..

When we think about how smartphones have changed the retail landscape, it often revolves..

Changes in the retail landscape, driven in part by the mobile revolution and resulting..

With many ways to get your brand’s message to consumers, a common question for businesses..

The lifestyles of people are changing enormously due to digitalization, and businesses..

It’s safe to say that many of the first smartwatch devices to hit the market were seen by..

By 2020, 40% of consumers in Europe, the US and BRIC markets will be “iBrains”, or Gen Z...

Do you struggle to unplug from technology? Well you’re not alone, according to the ..

Whether it’s smart speakers, thermostats or refrigerators, one thing is clear. The much..

Eight years ago, Starbucks developed its own app for mobile payments. Today, it’s still..

‘You can do without a wallet in Beijing these days but not without a smartphone.’ This..

Voice-controlled technology has long excited the minds of sci-fi buffs and technological..

Digital home assistants (DHAs) – such as Amazon Echo, Echo Dot, and Google Home – have..

As a marketer of durable goods, your likely mission is to build brand image, optimize..

Connected Consumers live in a constantly evolving world, where emerging new technology..

Currently, there is indeed a heightened consumer awareness around travel, notably with..

Since the mid-nineties, digitalization has ensured a regular boom in the tech industry...

The expansion of the digital world through mobile technology has leveled today’s..

Over a quarter of internet users (27 percent) across 17 countries strongly agree* that..

Amazon’s Alexa was one of the stars, if not THE star of the 2017 CES show. What is the..

I must admit that I find the term “mobile wallet” a little silly. After all, wallets have..

2016 was another banner year for Connected Consumers, who saw a number of new..

With the election season now behind us, Americans can now set their sights onto a new..

As mobile technology has increasingly become an everyday part of Connected Consumers’..

This year’s dmexco was attended by more than 50,000 visitors. The breadth of the program..