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  • Point of sales tracking 3 min
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    Coronavirus impact on the tech market

    The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..

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  • Automotive 3 min
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    Smart car technology and the generational divide

    With every passing year, smart car technology becomes more of a deal-breaker with..

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  • Technology 3 min
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    Strong gaming ecosystem meets the cloud

    With an estimated value turnover of 140 billion USD in 2019 and projected robust..

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  • Technology 3 min
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    Secret to the consumer purchase journey & how to win in the online jungle

    This blog is part of a webinar on the consumer purchase journey called The secret to..

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  • Media measurement 2 min
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    What is the future of total media measurement? A global perspective

    As the future of total media measurement is always a hotly debated topic, GfK invited..

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  • Automotive 3 min
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    Smart car technology and the evolution of brand loyalty

    Summer is upon us and the chance to enjoy a road trip with car technology glory is..

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  • Consumer Goods 3 min
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    Consumers seek health innovations from brands

    The relationship between consumers and their health is transforming at an..

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  • Point of sales tracking 2 min
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    6 reasons why your sales management needs weekly POS data

    Today, sales management is increasingly driven by promotions, product launches and..

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  • Trends and forecasting 4 min
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    A growing demand for ethical innovation in technology

    The reckoning of the importance of ethics in tech and the need for new approaches to..

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