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  • Technology 4 min
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    How to position your brand for success during COVID-19

    Unprecedented times call for changes in how businesses operate. With the pandemic..

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  • Technology 3 min
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    The new GfK website and what it means for our brand

    The new GfK website is a key marketing tool for all GfK teams to leverage a new set of..

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  • Point of sales tracking 3 min
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    Coronavirus impact on the tech market

    The epidemic of SARS-CoV-2, otherwise known as coronavirus (COVID-19), is already..

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  • Automotive 3 min
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    Smart car technology and the generational divide

    With every passing year, smart car technology becomes more of a deal-breaker with..

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  • Technology 3 min
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    Strong gaming ecosystem meets the cloud

    With an estimated value turnover of 140 billion USD in 2019 and projected robust..

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  • Technology 3 min
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    Secret to the consumer purchase journey & how to win in the online jungle

    This blog is part of a webinar on the consumer purchase journey called The secret to..

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  • Media measurement 2 min
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    What is the future of total media measurement? A global perspective

    As the future of total media measurement is always a hotly debated topic, GfK invited..

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  • Automotive 3 min
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    Smart car technology and the evolution of brand loyalty

    Summer is upon us and the chance to enjoy a road trip with car technology glory is..

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  • Consumer Goods 3 min
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    Consumers seek health innovations from brands

    The relationship between consumers and their health is transforming at an..

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