Insights, Data Science & Analysis Blog | GfK

Technology 2 min
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During economic downturns, consumers adjust their shopping habits. And as demand changes,..

Consumer Insights 3 min
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Not being able to heat your home during winter or having to ration your electricity..

Shopper 3 min
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The IT and Office market saw record demand in 2021 as businesses and households adapted..

Media and entertainment 3 min
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The gaming industry is big business. Highly anticipated ‘AAA’ game releases often..

2 min
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Latest research across 15* European countries shows 93% of shoppers have already changed..