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  • Geo Marketing 3 min
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    Smartphone Instant Messaging: The dawn of a new era in communication

    The evolution of messaging

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  • 7 min
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    Statistical Analysis for User Research: When Is It Meaningful?

    This article is re-posted from User Centric’s blog.

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  • Trends and forecasting 2 min
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    Re-defining retail in a multi-channel environment

    People love tradition since it reflects reliable, well known experiences and memories...

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  • Innovation and Digital 3 min
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    Design goes subtle

    The look of mobile devices has changed considerably over the past couple of years, or..

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  • Consumer Goods 1 min
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    Transcending Brand & Loyalty
    Note: This piece first appeared in Quirk’s January 2012 issue.
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  • Innovation and Digital 4 min
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    Digital psychology: What Smart Data says about you

    As I started planning my summer holidays for this year (yes, I like to be organised) I..

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  • 2 min
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    Usability and the Customer Experience: It’s not just Web Design

    This article is re-posted from User Centric’s blog.

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  • Innovation and Digital 3 min
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    Where next for word of mouth?

    As consumers, we’re handing over more and more data about ourselves in exchange for..

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  • Consumer Goods 1 min
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    Turning UX into hard metrics

    The importance of the User Experience (UX) is increasingly recognized for the crucial..

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  • 3 min
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    Be the Master of Your Ideas: Unconventional Ways to Thinking and Problem Solving

    This article is re-posted from User Centric’s blog.

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  • Innovation and Digital 2 min
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    Charlie bit me: How can brands create viral marketing materials?

    Most of us love getting a link to a piece of internet material which we find amusing and..

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  • Consumer Goods 3 min
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    Discoverability drives choice, adoption and loyalty in the digital market

    Pleasure for its own sake is becoming as crucial to the effectiveness of digital..

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