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  • Technology 3 min
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    How do Indian TV consumers make their final purchase?

    Brands want to know where, how, and why consumers make final purchase on products, so..

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  • Consumer Goods 2 min
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    The TV consumer journey in India

    My previous post looked at the purchase triggers in India’s television sector as an..

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  • Technology 4 min
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    Retail trends and technologies - pt. I

    We have been hearing about digitization and the impact it might have on value chain..

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  • Consumer Goods 3 min
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    What triggers the consumer journey in India?

    What is POS?

    Point of Sales (POS) data tells you what consumers buy as well as when..

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  • Consumer Goods 2 min
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    How Key Account Data helps you win at MediaSaturn

    Key Account Data enhances POS reporting

    We recently announced a partnership with the..

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